The Global Baby Care Products Market Size Was Valued At USD 204.75 Billion In 2021. The Market Is Projected To Grow From USD 215.13 Billion In 2022 To USD 331.92 Billion By 2030, Exhibiting A CAGR Of 6.40% During The Forecast Period.

Baby Care Products Market Overview:

The global COVID-19 pandemic has been unprecedented and shocking. As a result, demand for baby care products has been higher than expected in all regions compared to levels before the pandemic. According to our research, the global market grew by 4.21 percent in 2020 compared to 2019.

Baby care products include things like baby oil, baby shampoo, baby powder, diapers, baby wipes, baby seat and safety products, baby food, baby clothing, and baby toys. The number of babies born each year is a key factor in the growth of the market. In 2021, the market grew because more and more people in both developed and developing countries wanted baby care kits to make sure their babies were healthy.

Market growth is being driven by the growing need for high-quality diapers, baby food, and cosmetics that won't hurt a baby's skin. The growing demand for organic and gluten-free baby food is opening up new growth opportunities in markets all over the world. Parents need to buy baby skin care products made from organic and eco-friendly materials to keep their children's skin from getting irritated by chemicals. This is what is driving the market's growth.

In 2021, sales of baby care kits were also affected by the fact that more and more mothers went to work. The number of women working increased in 2021, according to data from the International Labor Organization, an agency of the United Nations. At the moment, 53% of women in the world work, while only 47% of men do. This makes mothers more dependent on instant baby products, which increases sales of baby care kits and products.

Market Dynamics:

Latest Trends:

Getting more people to use organic and natural baby care products will be a chance for the market to grow.

Baby care products that are organic or natural are made of safe ingredients that don't hurt the skin and have few or no side effects. The skin of babies is much more fragile and soft than the skin of older children or adults. In the past few years, a number of new diaper brands have come out to bring attention to the natural and organic benefits of cotton diapers by making new products with organic ingredients. As an example: Godrej Consumer Products Ltd, a company based in India, released Goodnessme in October 2021. It is a high-end line of baby care kits made from organic ingredients for babies and infants with sensitive skin. Organic products are better for a baby's skin and hair because they don't have any chemicals or preservatives.

Organic products are becoming more popular because companies like Nestle, Pediasure, and DANONE use natural ingredients like spinach and vitamins E, A, D, and C to keep the natural nutritional value of their products. Parents prefer to buy safe, high-quality products for their babies, and the new variety of organic and non-chemical baby products is a huge growth opportunity for manufacturers and retailers.

Driving Factors:

The market is growing because baby care products are getting better and better.

The market is growing because more and more baby foods are being made with new combinations of fats and proteins that are meant to help babies' brains grow. To speed up market growth, consumers need to buy more high-quality baby food products that give babies the nutrients they need. For example, in March 2021, Danone, a French company, started selling pre-measured tabs of formula milk in the U.K. The new formula milk tabs are easy to break up, which makes feeding babies easy and convenient for moms.

Restraining Factors:

Chemicals in baby products will hurt sales of those products

When a product is recalled, it is taken back from the consumer because it is broken or could be dangerous. After finding safety problems with a product, the manufacturer or the government can ask for it to be taken back. Product recalls in the baby care market can hurt the reputation of a company's brand, which can hurt their customer base and sales. For example, in August 2022, Johnson & Johnson, an American company, said it would stop selling baby powder made with talc all over the world. The company was being sued for using a dangerous chemical called "asbestos" in its talc-based baby powder, which caused health problems like ovarian cancer and hurt the reputation of the brand.

Segmentation Analysis:

By Product Type Analysis:

Based on the type of product, the market is split into cosmetics and toiletries, baby food, safety and convenience for babies, and other products. The market is dominated by the cosmetics and toiletries segment. Baby shampoos, conditioners, soaps, and wipes are the most popular products because they are often used on a baby's skin. These products are easy to use and are a good way to deal with problems like dryness, infections, and diaper rashes. Some of the benefits they offer are quick hydration and refreshed skin. One of the main things driving the demand for cosmetics and toiletries is the rise in the number of young parents who worry about the safety and comfort of their babies.

Baby food is the product category that is growing the fastest, and it is made for different age groups based on their nutritional needs. In 2021, the demand for baby food went up because people spent more money on high-quality baby foods that met their nutritional needs.

By End-user Analysis:

The market is divided into two groups: babies and toddlers.

Parents think that their babies could easily be exposed to bacteria and other dangerous viruses that could hurt their health and skin. This segment is expected to grow the fastest during the forecast period. Baby care kits help keep babies from getting sick, which increases demand for the product, especially for babies. In 2021, the market grew faster because more people wanted sustainable and high-quality baby products.

By Sales Channel Analysis:

The market can be broken down into offline and online sales channels.

Due to more supermarkets, hypermarkets, and specialty stores opening in different parts of the world and in more than one place, offline sales will be worth more in 2021 than they will be online. Parents worry about their babies' health and safety, which is why they check the details, try the product, and choose it carefully before buying it.

In the next few years, the online segment is also expected to grow a lot, especially with the rise of e-commerce sites like Amazon and Flipkart that sell many different brands of baby products for parents. During the forecast period, online sales of baby products are expected to grow because it is easy to find products to choose from, there is a lot of information about the product, and there are services that deliver the product to your home.

Regional Insights:

Asia-Pacific has become the biggest market for products for babies. The Asia-Pacific market is growing because the number of people living in Asia is growing quickly and at a high rate. China and India have the most people, and they are expected to help the market. UNICEF says that India and China will have the highest birth rates in 2021. This will have a big effect on the growth of the market for baby care products. This amazing change in the market in 2021 is due to more people living in cities and more money being spent by consumers.

North America is the second fastest-growing part of the market. This is mainly because there are so many strollers, car seats, baby monitors, and safety gates being used there. Most parents in the U.S. buy things for their babies that meet their nutritional needs. In the U.S., there is more demand for safe, easy-to-digest baby foods and better infant formulas that have been approved by the FDA.

Europe is seen as a good place to sell baby products because more and more parents in countries like Germany, Italy, the U.K., and France know how to take care of their children. During COVID-19, sales of baby care products from big companies like Kimberly Clark went up in Europe because there was a lot of demand. The market in the region is growing because more people are looking for low-sugar baby foods to help teach babies and kids how to eat well.

Middle-class people in South America are getting more money, which tends to make them buy more baby care products. When people's income goes up, the demand for baby products goes up faster.

During the forecast period, demand is expected to be high in the Middle East and Africa. The market is growing because there are more babies being born in South Africa, the UAE, Saudi Arabia, and other countries in the Middle East and Africa. People are also becoming more aware of how important hygiene and baby health are.

Scope Analysis

Recent Development:

• July 2022 - Hindustan Unilever (HUL) launches a range of baby products under the Dove brand to expand Johnson and Johnson's presence in the global market.
• July 2022 - US-based brand Johnson & Johnson launched a new skin and hair care brand for babies called "Vivvi & Bloom". The brand offers shampoos, body lotions and body massage oils for babies and toddlers. The brand launched its products to meet the growing needs of millennial parents for their young children. The product is also available on ecommerce platforms like Amazon and Flipkart.
• April 2022 - German premium skincare brand Sanosan Baby launched the Sanosan Baby Cleansing line in India, consisting of bath and shampoo, soap and wash foam. The exclusive range was launched in India in collaboration with the company's Indian partner, Glowderma.
• October 2022 - India-based brand ITC acquired a 16% stake in Mother Sparsh, a direct-to-consumer (D2C) company focused on the mother and baby care sector.
• June 2021 - Procter & Gamble announced an expansion of its research and development capabilities for its baby care portfolio with the opening of Pampers' research facility at the P&G Singapore Innovation Center (SgIC).

Market Segmentation

By Product Type:

• Cosmetic & Toiletries
• Baby Food
• Baby Safety & Convenience
• Others

By End-user:

• Infants
• Toddlers
• Others

By Sales Channel:

• Online
• Offline
• Others

By Companies:

• Johnson & Johnson (U.S.)
• Kimberly-Clark Corporation (U.S.)
• The Himalaya Drug Company (India)
• Procter & Gamble Company (P&G) (U.S.)
• Honasa Consumer Private Limited (Mamaearth) (India)
• Beiersdorf AG (Germany)
• Sebapharma GmbH & Co. KG (Germany)
• Nestlé S.A. (Switzerland)
• Unilever plc (U.K.)
• Essity AB (Sweden)
• Others