The global Digital out of home (DOOH) Market was valued at USD 18.80 billion in 2022 and is projected to reach USD 58.67 billion by 2030, growing at a CAGR of 11.6% from 2022 to 2030.
Digital-out-of-home (DOOH) Market Overview:
Digital-out-of-home (DOOH) is a modern form of advertising that uses digital media to endorse audio and video messages related to out-of-home products or services. Also known as digital signage, DOOH has effectively replaced traditional and orthodox forms of advertising and marketing. This process allows advertisers and local vendors to communicate with customers in real time to track the effectiveness of marketing messages displayed using DOOH. The DOOH market encapsulates everything from digital billboards to screens in elevators and jukeboxes.
Advances in mobile-based digital networks are expanding location-based advertising for out-of-home digital advertisers to engage customers anywhere. Due to advances in digital outdoor advertising technology, digital outdoor advertising is changing traditional outdoor advertising. The use of digital screens in airports worldwide is increasing because they attract the attention of the target audience. These digital screens display real-time news, weather, entertainment and more, as well as brand advertising that appeals to travelers at the airport.
In addition, factors such as long stay times, frequent flyers, and business class travelers create opportunities for advertisers to give their brands repeated exposure as travelers spend hours waiting for their flights. These factors are contributing to the growth of the digital-out-of-home market. In current business scenarios, it is critical to have an efficient system for on-the-go advertising due to the increasing development of numerous user-engaging devices and applications. DOOH is a cost-effective medium for promoting and branding any product or service that drives the global digital outdoor market. DOOH uses live screens and live data feeds to serve the public interest.
The major factors hindering this market are the diversity of regulations related to DOOH advertising such as content and size across different geographies, unstable advertising cost, and lack of real-time and detailed consumption data. Now that the Internet has become famous, it's easier to build awareness and achieve impressive results with DOOH.
Digital-out-of-home (DOOH) Market size, estimates and forecasts are provided in terms of sales volume (K units) and revenue (million USD), with historical and forecast data for the period 2017 to 2030, with 2022 being considered as the base year. This report segments the global Digital-out-of-home (DOOH) Market in detail. Regional market sizes related to products by type, by application, and by player are also delivered. In estimating the size of the market, we took into account the impact of COVID-19 and the Russian-Ukraine war.
Key Market Updates:
- In July 2017, Clear Channel Airports, a division of Clear Channel Outdoor Holdings, Inc., entered into a five-year extension with Des Moines International Airport (USA) to provide out-of-home advertising solutions. This contract includes installation of digital and static enhancements.
- In June 2017, Lamar Advertising Company and global entertainment company Paramount Pictures (USA) unveiled a dynamic, technology-driven digital out of home (DOOH) advertising campaign to promote their film "Transformers: The Last Knight." Using a network of digital billboards along with vehicle recognition technology, the company delivers personalized and contextual messages based on the make and model of the upcoming car.
- In November 2022, HP India launched its latest range of HP specter 360 laptops with a multi-city programmatic out-of-home digital campaign launched through Lemma, the largest SSP for out-of-home digital products, and Yahoo as a demand-side platform.
- In October 2022, StackAdapt, a leading self-serve programmatic advertising platform, today announced the offering of a new digital out-of-home (DOOH) channel globally through a partnership with Vistar Media, a leading global DOOH software provider.
- In September 2022, Google has made out-of-home digital ads available to all users of Display & Video 360. This includes screens in public places such as stadiums, airports, bus stops, shopping malls, elevators, taxis, and more.
Major Market Segments Covered in Digital-out-of-home (DOOH) Market Industry Research:
Market Key Players:
JCDecaux Group, Clear Channel Outdoor Holdings Inc., BroadSign International LLC, Outfront Media, Daktronics Inc., Talon Outdoor Ltd, oOh!media Limited, QMS Media Limited, SevenOne Media, Stroer SE & Co. KGaA, Exterion Media Group, The Times Group, EyeMedia LLC, Prismview, And Others.
- Street Furniture
- Street Furniture
- Financial Services
- Government Agencies
North America is one of the biggest markets for Digital out of home (DOOH), making up a large part of the worldwide market. The United States is the biggest market in this area because it is where most new technologies are used and where many of the key players are. Due to more money being spent on ads and improvements in DOOH technology, the Canadian market is also expected to grow at a steady rate.
Also rising quickly is the European DOOH market, which is led by countries like the UK, France, and Germany. Europe's market is growing because there is more demand for DOOH products in retail, transportation, and health care.
Due to the growing use of digital technologies in the Asia-Pacific region, the DOOH market is projected to grow by a lot in that region. A lot of the growth of the DOOH market in the Asia-Pacific region is likely to come from places like China, Japan, and India.
The DOOH market is also likely to grow a lot in the Middle East and Africa (MEA) region, where more and more people are using digital technologies. The UAE, Saudi Arabia, and South Africa are likely to help the DOOH market grow the most in the MEA area.
- North America
- Rest of North America
- Nordic Countries
- Benelux Union
- The Netherlands
- Rest of Europe
- South Korea
- Southeast Asia
- Rest of Southeast Asia
- Rest of Asia-Pacific
- The Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of the Middle East & Africa
- Latin America
- Rest of Latin America
Significant Market Dynamics:
- Increase in programmatic advertising spending is the key driving force expected to propel the global digital-out-of-home (DOOH) market growth over the forecast period. In addition, increasing emphasis on business intelligence and increasing market competitiveness will positively impact market growth.
- Additionally, ongoing technological advancements in display technology will propel the global digital-out-of-home (DOOH) market growth over the forecast period.
- Increasing urbanization in emerging economies across the globe during the forecast period is expected to provide lucrative opportunities for the growth of the digital out-of-home market.
- Additionally, growing demand for Internet of Things (IoT) and emergence of cloud platforms are expected to drive the global digital-out-of-home (DOOH) market growth in the near future. Additionally, increasing utilization of commercial displays in the advertising sector is expected to support market growth.
- Outdoor displays are popular in the transportation, sports and hospitality industries. Over the forecast period, outdoor advertising is expected to witness high penetration in the transportation sector. Large advertisements on billboards are usually displayed in high-traffic areas for passing pedestrians and motorists. This attracts a lot of customers because the ads are prominently displayed on highways and high-density consumer surfaces. Digital billboards are created with computer software to allow outdoor advertising. Constantly changing or flashing text can have an impact on your audience and wide exposure to your target audience.
- Growth in online/broadcast advertising combined with complex and costly digital signage are some of the major factors limiting the digital market.
- Lack of standards for interoperability between devices may impact the global digital-out-of-home (DOOH) market growth over the forecast period.
Digital-out-of-home (DOOH) Market report scope:
Key Takeaways from this Digital-out-of-home (DOOH) Market Report
- Estimate Digital-out-of-home (DOOH) Market potential through analyzing growth rates (CAGR %), Volume (Units) and Value ($M) data given at country level - for product types, applications and by different industry verticals.
- Understand the supply chain in depth on the value growth at each step, in order to optimize value and bring effectiveness in your processes.
- Know the different dynamics affecting the market - challenges, key driving factors and opportunities.
- Get a quick viewpoint on the Digital-out-of-home (DOOH) Market entropy - M&A's, deals, partnerships, product launches of all key companies for the historical 5 years.
- Estimate the supply-demand gaps, import-export data and regulatory landscape for more than top 20 countries worldwide for the market.
- Get complete insights on your competitor performance - market shares, strategies, financial benchmarking, product benchmarking, SWOT and more.
- Study the sales and distribution channels over key geographies to improve top-line revenues.
Frequently Asked Questions-
What is the CAGR of Digital-out-of-home (DOOH) Market?
The Digital-out-of-home (DOOH) Market is growing at a CAGR of 11.6% During Forecast Period.
What are the key types of Digital-out-of-home (DOOH) Market?
Billboard, Transit, Street Furniture, Others
What are the key applications of Digital-out-of-home (DOOH) Market?
Who are the key players in Digital-out-of-home (DOOH) Market?
JCDecaux Group, Clear Channel Outdoor Holdings Inc., BroadSign International LLC, Outfront Media, Daktronics Inc., Talon Outdoor Ltd, oOh!media Limited, QMS Media Limited, SevenOne Media, Stroer SE & Co. KGaA, Exterion Media Group, The Times Group, EyeMedia LLC, Prismview, And others.