The global digital out of home market was valued at $18.80 billion in 2021 and is projected to reach $58.67 billion by 2031, growing at a CAGR of 11.6% from 2022 to 2031.

Digital-out-of-home (DOOH)  Market Overview:

Digital-out-of-home (DOOH) is a modern form of advertising that uses digital media to endorse audio and video messages related to out-of-home products or services. Also known as digital signage, DOOH has effectively replaced traditional and orthodox forms of advertising and marketing. This process allows advertisers and local vendors to communicate with customers in real time to track the effectiveness of marketing messages displayed using DOOH. The DOOH market encapsulates everything from digital billboards to screens in elevators and jukeboxes.

Advances in mobile-based digital networks are expanding location-based advertising for out-of-home digital advertisers to engage customers anywhere. Due to advances in digital outdoor advertising technology, digital outdoor advertising is changing traditional outdoor advertising. The use of digital screens in airports worldwide is increasing because they attract the attention of the target audience. These digital screens display real-time news, weather, entertainment and more, as well as brand advertising that appeals to travelers at the airport.

In addition, factors such as long stay times, frequent flyers, and business class travelers create opportunities for advertisers to give their brands repeated exposure as travelers spend hours waiting for their flights. These factors are contributing to the growth of the digital-out-of-home market. In current business scenarios, it is critical to have an efficient system for on-the-go advertising due to the increasing development of numerous user-engaging devices and applications. DOOH is a cost-effective medium for promoting and branding any product or service that drives the global digital outdoor market. DOOH uses live screens and live data feeds to serve the public interest.

The major factors hindering this market are the diversity of regulations related to DOOH advertising such as content and size across different geographies, unstable advertising cost, and lack of real-time and detailed consumption data. Now that the Internet has become famous, it's easier to build awareness and achieve impressive results with DOOH.

Digital-out-of-home (DOOH)  Market size, estimates and forecasts are provided in terms of sales volume (K units) and revenue (million USD), with historical and forecast data for the period 2017 to 2030, with 2022 being considered as the base year. This report segments the global Digital-out-of-home (DOOH)  Market in detail. Regional market sizes related to products by type, by application, and by player are also delivered. In estimating the size of the market, we took into account the impact of COVID-19 and the Russian-Ukraine war.

Key Market Updates:

• In July 2017, Clear Channel Airports, a division of Clear Channel Outdoor Holdings, Inc., entered into a five-year extension with Des Moines International Airport (USA) to provide out-of-home advertising solutions. This contract includes installation of digital and static enhancements.
• In June 2017, Lamar Advertising Company and global entertainment company Paramount Pictures (USA) unveiled a dynamic, technology-driven digital out of home (DOOH) advertising campaign to promote their film "Transformers: The Last Knight." Using a network of digital billboards along with vehicle recognition technology, the company delivers personalized and contextual messages based on the make and model of the upcoming car.

Major Market Segments Covered in Digital-out-of-home (DOOH)  Market Industry Research:

Market Key Players:
JCDecaux Group, Clear Channel Outdoor Holdings Inc., BroadSign International LLC, Outfront Media, Daktronics Inc., Talon Outdoor Ltd, oOh!media Limited, QMS Media Limited, SevenOne Media, Stroer SE & Co. KGaA, Exterion Media Group, The Times Group, EyeMedia LLC, Prismview, And Others.

By Type:

• Billboard
• Transit
• Street Furniture
• Others

By Location:

• Indoor
• Outdoor
• Other

By Applications:

• Billboard
• Transit
• Street Furniture
• Other

By End-User:

• Retail
• Healthcare/Pharmaceuticals
• Financial Services
• Automotive
• Telecom/Utilities
• Government Agencies
• Other

By Region:

North America is expected to hold the largest share and dominate the digital out-of-home market during the forecast period. North America, the most technologically advanced country, is the market leader for cutting-edge technology used in advertising. North America is an early adopter of the latest display technology and there is an ongoing recognition of the benefits of commercial displays in the region.

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• France
• Italy
• Spain
• UK
• Nordic Countries
• Denmark
• Finland
• Iceland
• Sweden
• Norway
• Benelux Union
• Belgium
• The Netherlands
• Luxembourg
• Rest of Europe
• Asia-Pacific
• Japan
• China
• India
• Australia
• South Korea
• Southeast Asia
• Indonesia
• Thailand
• Malaysia
• Singapore
• Rest of Southeast Asia
• Rest of Asia-Pacific
• The Middle East & Africa
• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest of the Middle East & Africa
• Latin America
• Brazil
• Argentina
• Rest of Latin America

Significant Market Dynamics:

Market Drivers:

• Increase in programmatic advertising spending is the key driving force expected to propel the global digital-out-of-home (DOOH) market growth over the forecast period. In addition, increasing emphasis on business intelligence and increasing market competitiveness will positively impact market growth.
• Additionally, ongoing technological advancements in display technology will propel the global digital-out-of-home (DOOH) market growth over the forecast period.
• Increasing urbanization in emerging economies across the globe during the forecast period is expected to provide lucrative opportunities for the growth of the digital out-of-home market.
• Additionally, growing demand for Internet of Things (IoT) and emergence of cloud platforms are expected to drive the global digital-out-of-home (DOOH) market growth in the near future. Additionally, increasing utilization of commercial displays in the advertising sector is expected to support market growth.
• Outdoor displays are popular in the transportation, sports and hospitality industries. Over the forecast period, outdoor advertising is expected to witness high penetration in the transportation sector. Large advertisements on billboards are usually displayed in high-traffic areas for passing pedestrians and motorists. This attracts a lot of customers because the ads are prominently displayed on highways and high-density consumer surfaces. Digital billboards are created with computer software to allow outdoor advertising. Constantly changing or flashing text can have an impact on your audience and wide exposure to your target audience.

Market Restraints:

• Growth in online/broadcast advertising combined with complex and costly digital signage are some of the major factors limiting the digital market.
• Lack of standards for interoperability between devices may impact the global digital-out-of-home (DOOH) market growth over the forecast period.

Digital-out-of-home (DOOH)  Market report scope:

Key Takeaways from this Digital-out-of-home (DOOH)  Market Report

• Estimate Digital-out-of-home (DOOH)  Market potential through analyzing growth rates (CAGR %), Volume (Units) and Value ($M) data given at country level - for product types, applications and by different industry verticals.
• Understand the supply chain in depth on the value growth at each step, in order to optimize value and bring effectiveness in your processes.
• Know the different dynamics affecting the market - challenges, key driving factors and opportunities.
• Get a quick viewpoint on the Digital-out-of-home (DOOH)  Market entropy - M&A's, deals, partnerships, product launches of all key companies for the historical 5 years.
• Estimate the supply-demand gaps, import-export data and regulatory landscape for more than top 20 countries worldwide for the market.
• Get complete insights on your competitor performance - market shares, strategies, financial benchmarking, product benchmarking, SWOT and more.
• Study the sales and distribution channels over key geographies to improve top-line revenues.

Frequently Asked Questions-

What is the CAGR of Digital-out-of-home (DOOH)  Market?

The Digital-out-of-home (DOOH)  Market is growing at a CAGR of 11.6% During Forecast Period.

 What are the key types of Digital-out-of-home (DOOH)  Market?

Billboard, Transit, Street Furniture, Others

What are the key applications of Digital-out-of-home (DOOH)  Market?

Indoor, Outdoor                                                                         

Who are the key players in Digital-out-of-home (DOOH)  Market?

JCDecaux Group, Clear Channel Outdoor Holdings Inc., BroadSign International LLC, Outfront Media, Daktronics Inc., Talon Outdoor Ltd, oOh!media Limited, QMS Media Limited, SevenOne Media, Stroer SE & Co. KGaA, Exterion Media Group, The Times Group, EyeMedia LLC, Prismview, And others.