The Global Disposable Hygiene Products Market Size Was Valued At USD 165.13 Billion In 2021. The Market Is Projected To Grow From USD 173.57 Billion In 2022 To USD 273.44 Billion By 2029, Exhibiting A CAGR Of 6.7% During The Forecast Period.

Disposable Hygiene Products Market Overview:

The global COVID-19 pandemic has been unprecedented and shocking, and the demand for disposable hygiene products has been higher than expected in all areas compared to levels before the pandemic. According to our research, the world market grew by 5.8% in 2020 compared to 2019.

Good disposable personal care items, like diapers, toilet paper, and wipes, are very absorbent, let air through, and are safe for use in daycares. These days, people want personal care products with new formulas and added value to meet their hygiene needs. To meet the demand for diapers and napkins, companies like Kimberly-Clark Corporation, Essity AB, The Procter & Gamble Company, and others in the market offer premium-based, high-quality diapers and napkins. For example, in December 2020, DSG Japan Corporation put Mirafeel on the market in Japan. Mirafeel is an innovative disposable pant diaper.

Market Dynamics:

Latest Trends:

As more people want personal care products made from sustainable and biodegradable materials like bamboo, organic cotton, and sugarcane, the market will likely have more opportunities to grow. Also, more and more adults are turning to plant-based, alcohol-free, and incontinence products to avoid skin irritation caused by chemical-based products, which is good for product sales around the world. The disposable hygiene products market is also growing because more and more millennial want to buy premium diapers and wipes that are good for their skin and have better absorption. For example, the Procter & Gamble Company, a global maker of high-quality disposable diapers and wet wipes, saw its sales of baby, feminine, and family care products go up by 5% and reach USD 19.74 billion in 2022.

Driving Factors:

Most older people who have problems with incontinence use disposable diapers, pull-up pants, and pads. So, the growth of the market is being driven by the growing number of older people and their growing awareness of incontinence products. According to the report "World Population Aging 2020," which was put out by the United Nations Department of Economic and Social Affairs, in 2020 there will be 727 million people in the world who are 65 or older. This is 9.3% of the total population. Also, the growing number of working women who prefer premium tampons, pads, and panty liners to deal with their periods is boosting the demand for flushable feminine care products around the world.

Government agencies in charge of health care are now running campaigns to raise people's awareness of the importance of using hygiene products. These government programs will help the demand for the product around the world. For example, in 2021, the U.K. government and Unilever, Plc, a global consumer goods company, started a global personal care campaign to spread the word about how important it is to wash your hands and keep yourself clean all over the world. These government programs will help meet the global demand for flushable gloves and toilet paper. Also, the market is growing around the world because people are becoming more aware of personal care and cleanliness.

Key companies are always coming out with new disposable personal care items with better absorption and skin-friendly properties to strengthen their position in the global personal care industry. The work these companies do will help the market grow in the future. For example, Sani Professional, a subsidiary of PDI International, released a new soft pack of 75 extra-large heavy-duty disposable wipes for consumers around the world in August 2021. With these degreasing multi-surface wipes, businesses like hospitals and restaurants can give their customers a clean place to work or eat.

Also, more salons, spas, hotels, restaurants, and hospitals are giving their customers high-quality diapers, wipes, and feminine care products. This is speeding up the rate of product consumption around the world. For example, in November 2022, Pullman Hotels and Resorts, a multinational hotel company based in France, opened a 322-room hotel in North Shenzhen, China.

Restraining Factors:

People today get skin rashes, colds, and headaches because they use disposable hygiene products with chemicals and scents. This is likely to lower the demand for the product around the world. Also, because premium diapers cost more, people with middle-incomes are probably less likely to buy them. More and more, disposable personal care products are causing water drainage systems to get clogged and stop working. According to information from the Women's Environmental Network (WEN) Organization, single-use menstrual products like tampons, pads, and applicators will be responsible for 200,000 tons of waste per year in the U.K. in 2021. This will stop the industry for disposable hygiene products from growing in the future.

Segmentation Analysis:

By Product Type:

The wipes segment is mostly driven by the growing demand for flushable wipes for personal care and home hygiene from the world's growing population. For example, Kimberly-Clark Corporation, a global company that makes wet wipes, said that its total sales increased by 1.6% and reached USD 19.4 billion in 2021. Also, a growing number of home consumers will choose wipes made of natural fibres and herbal extracts like aloe vera, mint, rose water, lemon, and others. This will create new growth opportunities in certain segments.

The large number of middle- and high-income parents who want soft, comfortable diapers for their babies makes the diapers segment a big part of the market for disposable hygiene products. Also, more older people are having problems with incontinence and are becoming more aware of how to use flushable diapers. This is likely to help the diapers' segmental growth. The Continence Foundation of Australia has shown that, as of March 2020, 10% of Australian men and 38% of Australian women have problems with urinating in public.

The segment of feminine hygiene products is mostly driven by the growing number of women in the workforce and their better knowledge of how to deal with their periods. Also, women are paying more attention to avoiding bad smells and using more menstrual hygiene products with deodorising properties. This is likely to drive segmental growth. Also, more and more people are choosing to buy flushable napkins made of biodegradable materials like corn starch, banana fibre, and water hyacinth. The sanitary napkins segment is growing because people are becoming more aware of the need for sustainable personal care products.

Tampon prices are going up now because companies that make menstrual hygiene products are trying to boost sales. They also work to improve the facilities where tampons are made so that they can sell more of their products on the global market. These things are likely to help tampons grow in different markets. For example, in 2021, Top The Organic Project, a company that makes tampons, said that the cost of selling its tampons in the U.S. went up by 300%. So, to keep up with the rising costs of doing business, the company spent USD 2 million to boost its ability to make organic tampons and expand its distribution network in the U.S. The main thing driving the growth of the panty liners segment is that more and more women want lighter liners with more absorbent cushions.

Others segment includes, you can find things like disposable razor blades, gloves, and toilet paper. The other segment is growing mostly because more people want to buy razor blades that don't need to be refilled and are easy to take with them.

By Distribution Channel:

People can buy more of a variety of brand-name personal care products, like diapers, wipes, and feminine hygiene products, in bulk at supermarkets and hypermarkets. Because of this, supermarkets and hypermarkets have a large share of the market. Also, more and more hospitals and hotels are ordering wipes, diapers, and tampons in bulk from pharmacy stores. This is speeding up the segmental growth of pharmacy stores.

Online segment growth is also being driven by the fact that more and more people around the world are shopping online for personal hygiene and grooming products. The "Others" segment includes different ways to sell products, such as convenience stores, brick-and-mortar shops, and direct selling. Most of the demand for products from these stores comes from people with middle-class incomes who want cheaper tampons and wipes. This helps the growth of other segments.

Regional Insights:

In 2021, the Asia-Pacific market was worth 51.16 billion US dollars. Asia-Pacific has the biggest share of the world market because people in China and South East Asia use a lot of diapers, wipes, toilet paper, and other personal care items. The market in the region is also growing because people are becoming more aware of hygiene and cleanliness and have more money to spend. For example, Hengan International Group Company Limited, a Chinese company that makes paper products, said that it sold USD 727 million worth of tissue paper in the first half of 2021.

The North American market is mostly driven by the demand for personal care products like wipes, diapers, razors, blades, and other items by people in the U.S. and Canada. The U.S. Census Bureau, a federal government agency, reported that sales at health and personal care stores in the U.S. reached USD 4.3 million in September 2021, up 0.5% from August 2021.

The Europe market is mostly driven by the growing demand for flushable tissue paper products like wipes, toilet paper, sanitary napkins, tampons, diapers, and products for managing menstruation in places like hospitals, hotels and restaurants, schools, and other places where people don't live. Also, the growing number of hospitals and hotels, as well as the growing number of hotel stays and tourists, will likely help the rate of product consumption in the area. Instituto Nacional de Estadistica (INE), a Spanish statistical organisation, showed that the number of overnight stays in Spanish hotels rose by 39.9% between September 2021 and September 2022.

South America's market is mostly driven by the growing number of older people in Brazil and Argentina. These people need more diapers, pads, and panty liners.

The Middle East and Africa market is mostly driven by the fact that people with middle-income and higher-income are becoming more aware of the benefits of personal care products.

Scope Analysis

Recent Development:

• September 2022: Eco Green Living, a UK-based manufacturer of sustainable personal care products, has launched a range of biodegradable bamboo-based washable baby diapers in the UK.
• July 2022: Essity AB, a Swedish-based manufacturer of personal care and disposable hygiene products, acquired Modibodi, an Australian leak-resistant garment manufacturer, to establish a presence in the disposable intimate hygiene products industry.
• October 2021: Ecolab Inc., a US provider of hygiene and infection prevention solutions, expands its manufacturing base with the acquisition of a 500,000 square foot disposable disinfecting wipes manufacturing facility from a National Wiper Alliance company in North Carolina, USA.
• May 2021: The Procter & Gamble Company launched 'Pampers Pure Protection Hybrid Diapers', a range of premium cloth-based diapers that can be discarded or reused by babies. These products feature super-absorbent materials and enhanced leak protection.
• September 2019: Unicharm Corporation, a Japanese consumer goods manufacturer, launched Mamypoko Super Premium Organic, a range of super premium disposable diapers in Thailand.

Market Segmentation

By Product Type:

• Wipes
• Diapers
• Feminine Hygiene Products
• Sanitary Napkins
• Tampons
• Panty Liners
• Others

By Distribution Channel:

• Supermarkets/Hypermarkets
• Pharmacy Stores
• Online Stores
• Others

By Companies:

• The Procter & Gamble Company (U.S.)
• Kimberly-Clark Corporation (U.S.)
• Unicharm Corporation (Japan)
• Essity AB (Sweden)
• Hengan International Group Company Limited (China)
• Ontex BV (Belgium)
• DPL (Israel)
• Fujian Time and Tianhe Industrial Co., Ltd. (China)
• The Edgewell Personal Care Company (U.S.)
• Dispowear Sterite Company (India)
• Others