Market Overview

Global Mashed Potato Market was valued at USD 2.42 billion by 2022 and is projected to grow at a CAGR of 4.7% during the forecast period 2022 to 2030.

Mashed potatoes, commonly known as mashed potatoes, are meals made by mashing boiled potatoes. Other ingredients used in the recipe include pepper, butter, salt, and milk. Mashed potatoes are often served as a side dish with meat or vegetables. Mashed potatoes are mostly used as a filling for other foods, such as dumplings and gnocchi; in this case, the potatoes can be baked or boiled, with or without added dairy or spices. In the British Isles, mashed potatoes are often served with sausages, a dish known as mash and sausages. Shepherds and cottage pies, colcannons, dumplings, hash browns, potato croquettes, pierogi and gnocchi are just a few of the foods that can be prepared with mashed potatoes. The rising popularity of mashed potatoes is likely to support the growth of the global mashed potatoes market in the coming years.

The growing geriatric population with dental and digestion issues finds it simpler to consume mashed potatoes, which also satisfies their nutritional needs and is expected to drive significant market growth over the forecast period.

According to the World Bank Database, the population of people aged 65 and older is growing significantly. From 523.579 million in 2010 to 722.133 million in 2020, the global population has increased. This population is projected to reach 1.5 billion by the year 2050. It is anticipated that the proportion will rise from 9.26% in 2020 to 15.79% in 2050. It is anticipated that the expanding geriatric population will increase the incidence of dental and digestive issues, thereby driving market growth. It is difficult for the elderly with dental problems to chew and metabolize solid foods. Therefore, these patients rely on the consumption of mashed and pasted foods to meet their nutritional needs. Due to the high glucose and carbohydrate content of potatoes, they are an ideal item for maintaining a healthy diet.  In addition, potatoes are easily digested, which provides the market for mashed potatoes an advantage. In addition, the market's potential is enhanced by the product's accessibility.

Mashed Potatoes market size estimates and forecasts are provided in terms of sales volume (K units) and revenue (million USD), with historical and forecast data for the period 2017 to 2030, with 2022 being considered as the base year. This report segments the global Mashed Potatoes market in detail. Regional market sizes related to products by type, by application, and by player are also delivered. In estimating the size of the market, we took into account the impact of COVID-19 and other global crisis.

The global Mashed Potatoes market is the professional and accurate study of various business perspectives such as major key players, key geographies, divers, restraints, opportunities, and challenges. This global research report has been aggregated on the basis of various market segments and sub-segments associated with the global market.

Market Dynamics

The market for mashed potatoes has expanded significantly due to factors such as the rising demand for convenient and tasty food products. In addition, the significant shift of consumers toward healthy food habits and the rapid expansion of the food industry in both developed and developing nations create enormous market opportunities for the market's leading participants. However, fluctuations in potato cultivation and prices are anticipated to hinder the market expansion of mashed potatoes.

Growth Factors: Demand for natural and organic foods will accelerate the expansion of the global pureed potato market.

 In addition to being more convenient and tastier, mashed potatoes have a high nutritional value, which drives global market trends. In addition, the growing preference of consumers for natural & organic food products and flavored flavors will expand the global mashed potatoes market in the coming years. Massive demand for mashed potatoes has resulted from the necessity to reduce preparation time. Due to the high fat and caloric content of mashed potatoes, they are widely regarded as the finest food alternative on a global scale.

In addition, developing nations prefer mashed potatoes because they are inexpensive and contain the ideal amount of carbohydrate. In addition, the population of low-income groups prefers pureed potatoes to other foods, thereby driving the global market demand. The nutrient content of pureed potatoes satisfies the nutritional needs of elderly individuals with digestive and oral health issues. This is one of the factors driving the global distribution of the culinary product.

The thriving Hotel, Restaurant, Catering industry is increasing the adoption of packaged and frozen food products for quicker delivery, which is resulting in a rise in the consumption of mashed potatoes and driving the expansion of the global market.

Restraints: Fertilizer price increases may impede global industry expansion during the forecast period.

Fertilizer costs are swiftly escalating, causing issues for developing and underdeveloped economies. This may result in a decrease in the global industry's rate of expansion. In addition, the rise in population has reduced the availability of arable land, which has led to an increase in residential and commercial construction, further impeding the development of the global mashed potato industry.

Opportunities: Health-conscious consumers' growing preference for the product will create new growth opportunities for the global industry.

Flavored preferences, demand for ready-to-eat food products, and a growing desire for organic and natural food products will create new growth opportunities for the global mashed potatoes industry. Health-conscious consumers' increasing product demand will create new opportunities for the global industry. In addition, the increase in restaurant dining and consumption of frozen and packaged food products will create lucrative opportunities for the global expansion of the market.

Challenges: Global market expansion will be severely hindered by the escalating price of basic materials.

Due to conflicts and natural disasters such as earthquakes and floods, the increase in the cost of raw materials and problems with the shipping of raw materials pose a significant threat to the market's growth.

Industry News

• McCain Foods, the world's largest producer of potato delicacies and frozen French fries, announced in May 2019 that it has acquired 70% of Sérya, a Brazilian food firm that specializes in pre-formed potato specialty products. McCain continues to reinforce its expansion plans in the Brazil market with this acquisition.
• Idahoan Foods, LLC, an industry leader in mashed potatoes, introduced poultry broth-flavored mashed potatoes in August 2022. According to reports, the new product is an addition to the sixteen available varieties of flavored pureed products. The move is intended to supply customers with essential food products and meet the U.S. population's demand for food for domestic cooking.
• In April 2022, the Irish farm Mash Direct introduced the world's first mashed potato Easter egg. The novel food product is reportedly made from potatoes grown on a family farm in Northern Ireland. For the record, the new culinary item is temporarily available for £10 at select retail locations. The action will increase the demand for mashed potatoes in Ireland and assist the market for mashed potatoes in Europe explore new growth avenues.

Market Segmentation

On the Basis of Type:

• Powder
• Solid

On the Basis of Application:

The global mashed potato market is segmented by application into food ingredients and food products. The use of pureed potatoes as a food product is anticipated to dominate the global market during the forecast period. For enhanced flavor and healthier meals, mashed potatoes are also consumed with chips, nachos, and other treats such as sides, dressings, and dips. Increasing snacking habits and rising consumption of fast food and unhealthy food have contributed to the expansion of the market for mashed potatoes. Moreover, pureed potatoes are also consumed in salads as a means of dietary balance, bolstering the market as a result of rising health and diet consciousness.

By Application End-use:

• Hotel and Restaurants
• Cafe
• Domestic Purpose

By Distribution channel:

The global market for pureed potatoes is segmented by distribution channel into supermarket/hypermarket, foodservice, online, and retail store segments. During the COVID-19 and post-COVID-19 periods, mashed potatoes were purchased in large quantities via online food ordering. As a result, the online segment is expected to dominate the distribution channel segment over the forecast period. Increases in web penetration and smartphone usage have stimulated online purchases of convenient diets such as pureed potatoes. A hectic work schedule and an increase in the number of working women have paved the way for the online purchase of munchies and other food items, thereby accelerating segment expansion.

By Region:

Geographically, the global Mashed Potatoes market has been analyzed in various regions such as North America, Latin America, Middle East, Asia-Pacific, Africa, Europe, and India. The global Mashed Potatoes region is dominating this market in the upcoming future.

The European market is likely to dominate the mashed potatoes market during the forecast period 2021-2031. This advantage is confirmed by the fact that the region produces the most mashed potatoes and that they are eaten in large quantities. Latin America and North America are the regions embracing this trend. The mashed potatoes market is likely to grow rapidly in the coming years owing to increasing demand from the culinary industry. Europe is the world's leading producer of mashed potatoes. But in terms of demand, the United States and Europe account for most of the large-scale demand in the global mashed potatoes market.

Market Key Players

Idahoan, Pineland Farms Potato Company, Hungry Jack Potatoes, Agristo, Continental, Knorr, Simply Potatoes, Hormel, McCain, Pomuni, and others.

• Idahoan

• Pineland Farms Potato Company

• McCain

• Hungry Jack Potatoes

• Simply Potatoes

The Mashed Potatoes market research report is categorized based on type, applications and region.

On the Basis of Type:

• Powder
• Solid

On the Basis of Application:

• Food Ingredient
• Food Product

By Application End-use:

• Hotel and Restaurants
• Cafe
• Domestic Purpose

By Distribution channel:

• Online
• Offline

Further the regions are divided into countries as follows

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• France
• Italy
• Spain
• UK
• Nordic Countries
• Denmark
• Finland
• Iceland
• Sweden
• Norway
• Benelux Union
• Belgium
• The Netherlands
• Luxembourg
• Rest of Europe
• Asia-Pacific
• Japan
• China
• India
• Australia
• South Korea
• Southeast Asia
• Indonesia
• Thailand
• Malaysia
• Singapore
• Rest of Southeast Asia
• Rest of Asia-Pacific
• The Middle East & Africa
• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest of the Middle East & Africa
• Latin America
• Brazil
• Argentina
• Rest of Latin America

Scope of Report

Conclusion 

Potatoes that have been boiled and then mashed to generate mashed potatoes are a food. Other components of the recipe include salt, pepper, milk, and butter. These pureed potatoes are served alongside vegetables and meat and are used as filling for gnocchi and dumplings. In addition, they can be boiled and baked, as well as seasoned. In the British Isles, pureed potatoes are typically served alongside sausages. This delicacy is known as mash and banger. Other pureed potato-based dishes include potato croquettes, colcannon, potato pancakes, cottage pies, and pierogi, according to reports. By 2021, the world mashed potato market was worth USD 2.34 billion. From 2022 to 2030, it is expected to grow at a CAGR of 4.7%. In this study, high-impact rendering factors and drivers have been looked at to help the reader understand the overall trend. Also, the story talks about limitations and problems that could make things hard for the players. This will help the user’s pay attention and make business choices that are well-informed. A lot of attention has also been paid by experts to the future business possibilities.