Market Overview:

The Sugar-Free Market Is Expected To Reach $65.31 USD Billion By 2030 at a CAGR Of 6.2% From 2022 To 2030.

According to an article published by Massachusetts General Hospital in August 2021, decreasing 20 percent of sugar in packaged foods and 40 percent in beverages could prevent 2.48 million cardiovascular events, 490,000 cardiovascular-related deaths, and 750,000 diabetes. Thus, many companies in the food industry have already begun producing sugar-free products that are either reduced in sugar and naturally sweetened or flavored with sugar substitutes.

Demand for sugar-free and immunity-enhancing products has also increased as people seek solutions that can improve their overall health and well-being. The COVID-19 pandemic has motivated the health-conscious customers to switch to lower-calorie or sugar-free products. Therefore, as the consumers become more health conscious and demand for low-sugar solutions increases, manufacturers and product developers are focusing on sugar-free foods and drinks.

The epidemic has also contributed to people's transition to a healthy lifestyle by improving their eating habits. For example, according to a 2021 Food Information Council studies, 85% of Americans have changed their eating habits in 2020 and 39% followed a specific diet in 2021. These changing eating habits have fuelled healthy living trends in the United States, further fuelling the demand for sugar-free products in the United States.

Significant Market Dynamics:

Market Drivers

• Growing Demand for Calorie-Free Sweeteners

Due to the lower caloric content of LIS, its demand is expected to rise over the forecast period. The preponderance of demand for LIS is expected to start in North America. Due to the increased availability of low-calorie sweeteners derived from natural sources and the growing awareness of their benefits, stevia has become a popular sugar substitute. 

• Growing health problems such as obesity and diabetes

In recent years, consumers have been shifting towards sugar-free and low-calorie products as obesity, diabetes, and cardiovascular diseases have become more prevalent. Since 1975, the obesity rate has increased by 18%, according to a World Health Organization study.

• Growing disposable income
• Aging population growth

Market Trends

• People are consuming more sugar-free products to stay healthy and physically active.
• Specialty retail store offering sugar-free foods
• Diverse players entering the market with different product line

Restraints

• Concerns about the safety of sugar substitutes
• Price sensitive consumer

Opportunities

• Rising Demand in the Economy

Challenges

• Low acceptance due to ambiguity about the safety profile of artificial sweeteners

It is known that artificial sweeteners cause health problems. The risk of metabolic syndromes was compared between two categories of individuals, those who consumed sugar-sweetened beverages versus those who consumed artificially sweetened beverages. The findings indicate that the risk was comparable for both categories. Researchers discovered that women who consumed more than two sugar- or artificially-sweetened beverages per day had a significantly increased risk for coronary heart disease. Other studies measuring the elevated risk for hypertension and vascular conditions produced comparable findings.

• Taste problems with artificial sweeteners
• Variety of sugar food portfolio

Key Market Updates:

• In 2013, Chile imposed a 13% tax on non-alcoholic beverages. In 2014, this tax was raised from 13% to 18% on soft drinks with more than 6.25g of sugar per 100ml. In contrast, the tax on soft drinks with less than the above sugar content was reduced from 13% to 10%.
• In 2014, Mexico introduced a volumetric SSB tax, raising soft drink prices by 11%.
• In 2015, the US introduced a tax of 1 cent per fluid ounce, raising the average price of SSB by 0.83 cents per fluid ounce.
• In 2017, Portugal introduced a second stage SSB tax.
• In October 2021, Beyond Better Foods introduced its newest sugar-free cookie varieties. There are three variations of these cookies: chocolate chip, P.B. chocolate chunk, and double chocolate. The latest trend contains no added sugar and only two grams of net carbohydrates.
• Mondelez International introduced a new sugar-free Oreos line in China in September 2021. Instead of sucrose and glucose, maltitol is present in Oreo cookies. The "classic" Oreo flavor and rose-flavoured Oreo zero thin biscuits with a fragrant flavor and a crisp texture are both available for purchase.
• In February 2021, Halsa added a 24-ounce family size of plain, unadulterated oat milk yogurt with zero added sugar. The new zero-sugar oat milk yogurt has only 90 calories per serving and can be used as a base in a variety of plant-based recipes.

Market segmentation:

By type 

 On the basis of type, the market for the sugar free foods is segmented into sugar-free beverages, sugar-free dairy products, sugar-free confectionery, sugar-free bakery products and others. 

By application 

On the basis of application, the sugar free foods market is segmented as supermarkets/Hypermarkets, convenience stores, specialty stores, online stores and other channels. In 2019, hypermarkets and supermarkets accounted for more than 35.0% of the market. This is because these channels offer a one-stop shopping experience to their consumers. These megastores provide customers with all of their needs under the same roof.

Regional insights

In 2019, North America held the largest proportion of more than 35.0%. Awareness of the negative effects of the United States' rising sugar consumption is a significant factor influencing the sale of sugar-free confectionery. Sugar is recognized as the leading contributor to the rising obesity problem. According to the CDC National Center for Health Statistics, from 2017 to 2018, the prevalence of obesity was 42.4%. People have been attempting to reduce their daily sugar consumption by favoring sugar-free products.

Asia-Pacific is the fastest-growing regional market, with a projected CAGR of 6.3% between 2020 and 2027. In August of 2017, the World Health Organization reported a dramatic rise in the incidence of type 2 diabetes. 90% of the estimated 96 million persons with diabetes in the region have type 2, which is preventable by reducing sugar consumption. Thus, sugar-free candies are anticipated to experience a significant growth opportunity in the region.
Scope of the report:

Key vendors:

1. Mapro Industries Ltd.

Located in the highlands of Mahabaleshwar and Panchgani, Mapro has become synonymous with a vacation at Mapro Gardens. The products of Mapro are renowned for their natural sweetness and nutritional value, as well as their wholesome flavor and high quality. Over the course of 63 years, Mapro's product line has evolved to highlight indigenous and exotic ingredients, primarily fruits, spices, and botanicals. It offers an extensive selection of preserves, fruit syrups, crushes, squashes, dessert toppings, ketchup, fruit jellies, premium chocolates, and munchies.
     
      2. Jelly Belly Candy

Jelly Belly Candy Company is family-owned and operated by the fourth, fifth, and sixth generations of its founding family, whose candy-making origins date back to the year 1869. The company's headquarters are located in Fairfield, California, and its popular chocolates are manufactured in Fairfield, California, North Chicago, Illinois, and Rayong, Thailand. 

Jelly Belly's Jelly Belly® jelly beans are available in more than one hundred varieties. Bamboozled® jelly beans, Sport Beans® jelly beans, moulded chocolates, and more than 50 other year-round and seasonal confections are also manufactured by the company. 

Visit www.jellybelly.com for more information about Jelly Belly.

3. Kraft Foods Inc.

The Kraft Heinz Company is among the world's major food and beverage corporations. While the co-headquarters of Kraft Heinz are located in Chicago and Pittsburgh, their brands are genuinely global, with products produced and marketed in more than 40 countries. The more than 200 legacy and emerging brands in this portfolio include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery items.

4. Hershey

The Hershey Company, headquartered in Hershey, Pennsylvania, is an industry-leading snack company recognized for delivering goodness to the world through its iconic brands, remarkable people, and constant commitment to helping children succeed. Every day, approximately 17,000 Hershey employees around the globe work to deliver delicious, high-quality products. Hershey's, Reese's, Kit Kat, Jolly Rancher, Ice Breakers, and Skinny Pop are among the company's more than 90 globally recognized trademarks that generate more than $8 billion in annual revenue. 

The HERSHEY'S brand makes people happy with a variety of delightful products, including HERSHEY'S CHOCOLATES, HERSHEY'S SYRUP, HERSHEY'S SPREADS, HERSHEY'S MILK SHAKE, HERSHEY'S COCOA POWDER, HERSHEY'S HOT CHOCOLATE, Sofit, and Jolly Rancher.

5. Kellogg Company

Due to the legacy of the innovative founder, W.K. Kellogg, the Kellogg Company is the world's foremost cereal and snack food manufacturer. Their well-known brands delight families in over 180 countries every day. Their brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kellogg's®, Mini-Wheat’s®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®, and many others, with annual sales in the billions of dollars.

Market Key Players:

• Mars
• Unilever
• Nestle
• Hershey
• Kellogg Company
• Chupa Chups SA.
• Cadbury PLC.
• Kraft Foods Inc.
• Ferrero SpA.
• The Hershey Company
• Perfetti Van Melle S.P.A.
• Adams and Brooks Candy
• Jelly Belly Candy
• AS Kalev
• Mapro Industries Ltd.

Major Market Segments Covered

• By Type:

• Sugar-free beverages
• Sugar-free dairy products
• Sugar-free confectionery
• Sugar-free bakery products
• Others

• By Application:

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores
• Other Channels

• By Region:

In France, soft drinks are up to 3.5% more expensive due to a tax on sugar-sweetened drinks. Thus, regulatory pressure in the form of a sugar tax has encouraged the beverage industry to adopt sugar substitutes and produce unsweetened beverages, driving the growth of the unsweetened products market.

North America is estimated to account for the largest share of the sugar free products market. The major share of the market in this region is attributed to the rise in the obese and diabetic population, rising health and wellness concerns, entrenched food and beveragers industry, and strong demand for sugar-free products. Additionally, the presence of prominent players offering sugar-free products across various segment further supports the growth of the market in this areas. However, Asia Pacific is set to register the fastest growth rate during the forecast period of 2022-2029.

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• France
• Italy
• Spain
• UK
• Nordic Countries
• Denmark
• Finland
• Iceland
• Sweden
• Norway
• Benelux Union
• Belgium
• The Netherlands
• Luxembourg
• Rest of Europe
• Asia-Pacific
• Japan
• China
• India
• Australia
• South Korea
• Southeast Asia
• Indonesia
• Thailand
• Malaysia
• Singapore
• Rest of Southeast Asia
• Rest of Asia-Pacific
• The Middle East & Africa
• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest of the Middle East & Africa
• Latin America
• Brazil
• Argentina
• Rest of Latin America

Conclusion:

As people explore solutions to improve their overall health and well-being, there has been a rise in demand for sugar-free and immunity-boosting products. Additionally, the COVID-19 pandemic has compelled health-conscious consumers to transition to lower-calorie or sugar-free products. People's eating practices have improved as a result of the epidemic, which has also facilitated the transition to a healthier lifestyle. The demand for LIS is projected to increase over the forecast period as result of its low caloric content. North America is anticipated to account for the majority of LIS demand. As the prevalence of obesity, diabetes, and cardiovascular disease has increased in recent years, consumers have shifted towards sugar-free and low-calorie products. The market for sugar-free goods is segmented by type into sugar-free beverages, sugar-free dairy products, sugar-free confectionery, sugar-free bakery products, and others.