The Global Whey Protein Market Size Was USD 10.26 Billion In 2021. The Market Is Projected To Grow From USD 11.0 Billion In 2022 To USD 18.12 Billion By 2030, Exhibiting A CAGR Of 7.4% During The Forecast Period.

Whey Protein Market Overview:

The global COVID-19 pandemic has been unprecedented and shocking. Demand has been higher than expected in all areas compared to levels before the pandemic. Based on our research, the world market grew by 7.07 percent more in 2020 than it did in 2019.

The global market is expected to be driven by the rising demand for products, which is happening because more people are becoming aware of how important a healthy diet and an active lifestyle are. Also, different companies are getting better at making proteins with a wide range of amino acids and different functions, such as weight loss, energy balance, muscle repair, and feeling full. This is expected to create a huge market opportunity.

Market Dynamics:

Latest Trends:

The growth of high-end products in the personal care industry will help it grow.

The demand for whey protein ingredients in cosmetics and personal care products is expected to grow as more people want high-end products made with natural and herbal ingredients. Also, the market for personal care and cosmetics has been going in a good direction recently. The market for skin care products, especially facial care products, has seen a rise in demand. Over the next few years, people are likely to buy more premium and high-end personal care and cosmetics products. The main thing that happened in the personal care and cosmetics industry was that people became more aware of cleanliness and beauty. In the past few years, demand in the personal care industry has been boosted by the fact that people in cities are spending more on high-quality products. With more money in their pockets and more people knowing about their brands, the most important companies that make personal care and cosmetics products want to strengthen their global presence.   

Driving Factors:

Market growth will be driven by more people choosing high-protein diets.

In the past few years, people have become much more health-conscious, which has led to a huge rise in the number of people eating protein-rich foods. People's lives are getting busier, so they can't always eat a balanced, nutrient-rich diet. This makes them look for nutrients in packaged food products. So, food manufacturers add healthy ingredients, like protein, to packaged foods to make them healthier. Protein-rich diets are becoming more popular for a number of reasons. Changing lifestyles are causing more people to get chronic diseases, and more people, especially millennials, are getting into fitness. Also, protein deficiency is the main cause of malnutrition in children in many African countries. So, African countries are putting more emphasis on eating foods that are high in protein. This is likely to increase the demand for ingredients like soy, pea, and canola that are high in protein.

More people will buy sports nutrition supplements, which will help the industry grow.

A big part of sports nutrition is eating things like vitamins, proteins, supplements, fats, carbs, minerals, and organic substances. Sports nutritional products include sports drinks, sports supplements, and sports foods that are made to help athletes and bodybuilders get stronger and last longer, improve their overall performance, increase their stamina, encourage muscle growth, and improve their health. Consuming protein is an important part of overall sports nutrition. Protein is mostly eaten before and after working out. Its main goals are to build muscle, improve endurance, and gain weight. Athletes, sportspeople, and gym-goers mostly eat protein in powder form because it is easy to transport and handle, has a long shelf life, is highly concentrated, and is easy to mix with drinks like water and milk.

Restraining Factors:

Demand for protein from plants will slow down market growth.

The global demand for plant proteins is going up because more and more people are becoming aware of how important it is to eat healthy foods and stay active. Plant proteins have a huge market potential because many companies are coming up with new ways to make proteins that have a wide range of amino acids and perform specific functions, such as balancing energy, losing weight, repairing muscles, and making you feel full. So, it directly replaces animal protein products, which slows down the growth of the market for protein. In the past few years, plant-based proteins like soy, pea, wheat, rice, algae, hemp, and others have been getting a lot of attention. Plant-based proteins are in high demand because of the growing demand for clean-label food and beauty products and the growing number of vegans in European countries, mostly because of health and environmental concerns. Vegans, in particular, choose products with added plant-based proteins to meet their protein needs. This means they don't eat animal proteins like whey.

Segmentation Analysis:

By Type Analysis:

Whey protein concentrates are a group of proteins that can still dissolve in whey after casein has settled out at pH 4.6 and 20°C. The proteins in these concentrates are all different, and they also have lipids, lactose, and minerals. Whey is mostly the water-like substance that comes from making cheese. This is called "sweet whey." Whey protein concentrates can be used to make drinks, dairy desserts, and yoghurt products, among other things.

In addition, these concentrates are used to add protein to nutritional foods and foods for babies. When whey protein concentrates are mixed with water and heated, they form a gel. This property is very helpful for making meat-based foods.

By Application Analysis:

Due to their health benefits, whey proteins are being used more and more in dairy, bakery, energy drinks, and candy products. The food and drink industry has a wide range of products. Food additives, consumer food, dietary supplements, animal feed, alcoholic drinks, carbonated drinks, non-alcoholic drinks, and juices or health drinks are all part of the food industry. Therefore, the growing demand for whey protein products due to their several properties, including their ability to act as a stabilizing agent, flavor enhancer, and emulsifying salt in the food & beverage sector is anticipated to stimulate the market over the forecast period.

Regional Insights:

North America will have the biggest share of the market because more people are becoming aware of how important it is to eat healthy foods.

In North America, the demand for whey protein powders is expected to go up because people are becoming more concerned about their health and their daily protein intake. Protein powders are easy to use and make it easy to make protein shakes or mix them with other foods to suit changing tastes and preferences. This is expected to increase the demand for the product.

Over the next few years, the Europe market is expected to grow moderately. This is because of a number of factors, such as a growing focus on healthy living, a growing trend towards preventive health care, and a growing demand for protein supplements in the U.K., Germany, and France. In the next few years, the market should benefit from the growing use of protein products in both man-made and natural personal care products. Also, as the number of food processing businesses in the country has grown, the country has imported a lot of animal proteins, especially whey proteins, in the last few years. During the planned time, the trend is expected to keep going.

Asia-Pacific is expected to grow the most quickly because exports and domestic demand for dairy-based protein ingredients like casein and whey are on the rise. Rising numbers of older people and constantly changing weather patterns in developing countries like Australia and India have raised concerns about skin problems. This is likely to drive demand for personal care products and help the market grow over the next few years.

Central and South America's growing personal care industry is likely to force FMCG companies to increase their production capacity. Over the next few years, the protein market is likely to grow because more personal care products are being made in Central and South America.

Scope Analysis

Recent Development:

• November 2021: Arla Foods announces a five-year strategy to solidify its commitment to creating environmentally sustainable dairy production and growing its business responsibly. One strategy is to invest in global specialty high-quality milk and whey ingredients businesses.
• May 2021: Saputo Inc. announced two strategic acquisitions representing a total investment of approximately $146.94 million in the Dairy Alternatives and Value Added Ingredients segment. The company also acquired Wisconsin Specialty Protein, LLC's Reedsburg facility. This production facility located in Wisconsin, USA produces high value-added raw materials such as organic lactose, goat whey, and other dairy powders.

Market Segmentation

By Type:

• Isolates
• Concentrates
• Others

By Application:

• Food and Beverages
• Animal Feed
• Others

By Companies:

• Hilmar Cheese Company, Inc. (U.S.)
• Saputo Inc. (Canada)
• Glanbia plc (Ireland)
• Fonterra Co-operative Group Ltd. (New Zealand)
• Arla Foods (Denmark)
• Alpavit (Germany)
• Wheyco GmbH (Germany)
• Milk Specialties (U.S.)
• Carbery Group (Ireland)
• LACTALIS Ingredients (France)
• Others