Market Overview :

The Global market for automotive windshield washer pumps is expected to be worth USD 1.07 billion in 2022 and grow at a CAGR of 5.27 percent from 2022 to 2030.

A car's windshield is cleaned with a device called a windshield washer pump. Most of the time, the engine powers it, and it pumps water or cleaning fluid onto the glass. A car's windshield washer pump is important because it helps the driver see the road clearly while moving. This is particularly important when it's raining or snowing, because water can quickly build up on the windshield in those conditions. Also, the washer pump helps clean the glass of any dirt or debris that has built up.

Most important to the growth of the global vehicle windshield washer system market is the rise in the number of cars sold every year around the world. The windshield washer system makes it much easier for drivers to see in snow, rain, and wind, among other weather conditions. Because of this, automotive windshield washer systems have become an important part of both commercial and personal cars. Organization Internationale des Constructeurs d'Automobiles (OICA) data shows that the number of windshield washing systems sold by OEMs has increased by a lot, especially in terms of total cars sold (million units) over the past few years. Also, the growing disposable income of people in developing countries, especially in the Asia-Pacific area, keeps the passenger car market growing in a profitable way. It is expected to give the market for windshield washer systems for cars a number of business possibilities in the future. Also, the weather in several Asian countries, which is both tropical and continental, is likely to drive the growth of the automobile windshield washer system market by keeping aftermarket sales and repairs of automotive washer systems at a steady level.

The market for window washer systems for cars is being driven by the growing sales of cars and other vehicles. Consumers are becoming more aware of how important it is to have better visibility and safety when moving in normal and bad weather. So, the market for window washer systems for cars is likely to grow. In North America, there is a steady rise in the demand for commercial vehicles because the transportation business is getting better and more people are using light commercial vehicles. Light commercial cars will need more and more lightweight parts. The car windshield washing system market is expected to grow because the number of people living in cities is growing and more people are buying fuel-efficient vehicles.

The International Organization of Motor Vehicle Manufacturers (OICA) estimates that 94.97 million vehicles were produced worldwide in 2016. The output in 2015 was 90.78 million. On a yearly basis, there was a rise of about 4.6%. In 2021, the production of vehicles worldwide is predicted to hit 113.54 million units. In the upcoming years, this rise is probably going to increase demand for automotive washer pumps.

By implementing strategies like new product launches, facility expansions, mergers, acquisitions, and partnerships, Robert Bosch GmbH constantly focuses on increasing its global presence. For instance, the business declared in February 2022 that it would spend more than $2,000 million in India over the following five years. The investments would mainly be made in the field of digital mobility and advanced automotive technologies.

Denso Corporation, is concentrating on mergers and acquisitions. As an illustration, it disclosed a partnership with Foretellix to use its tools for ADAS solutions. The goal of this strategic partnership is to streamline the development process and shorten the time needed to market for the company's range of Advanced Driver Assistance Systems (ADAS) and autonomous driving solutions, all the while enhancing the already stringent safety regulations.

Key Market Updates:

• In March 2022, Mergon announced the acquisition of Weltonhurst to increase production capacity and provide a foundation for the company to expand its operations with UK-based customers. Weltonhurst has been manufacturing plastic parts for the industrial, medical and packaging industries for over 40 years and has a long list of satisfied customers in the UK and internationally.
• In August 2021 HELLA and Faurecia agreed to merge their companies. Faurecia purchased a 60% stake in HELLA from pool shareholders and made a tender offer for the remaining HELLA shares in the joint venture at €60 per share. The two companies merged to become the world's seventh-largest automotive supplier and a global market leader in high-growth technology.
• In 2020 Valeo, the market leader and expert in wiper systems, introduced a new line of wiper motors to support drivers and their demands for unobstructed visibility while traveling.
• In 2019 The merger of Denso Wiper Systems, Inc. and its two subsidiaries, Nippon Blade Co., Ltd. and Asahi Manufacturing Co., Ltd., was revealed by Denso Corporation

Market Dynamics :

Factors of growth: 

• More people want cars.
• Changes in technology have been made to window washer pumps.
• Strict rules from the government about car safety and pollution control. 
• More people are learning about the benefits of using a windshield washer pump. 
• More money in people's pockets.

Driver: More and more engines are getting smaller

One recent trend in the auto business is making engines smaller. This is done with newer technologies like turbochargers, superchargers, and direct injection. OEMs are focusing more and more on using small engines with the same or more power than the motors they already use. Smaller engines help reduce the weight of the car as a whole, which makes gasoline and diesel engines use less fuel. For instances, Mercedes-Benz and BMW cars made today have 4-cylinder engines instead of 6-cylinder engines in most of them. A 4-cylinder engine needs more pressure to make the same amount of power as a big engine, but it does so more efficiently. OEMs are also trying to make the engine smaller to meet government standards for pollution. In the coming years, the smaller size of the engine is likely to open up new business possibilities for the automotive fuel injection pump market.

Restraint: The number of electric cars is expected to grow in the coming years

Electric cars have become a good option to cars that run on gasoline or diesel, especially in cities and urban areas. These cars are good for the earth and don't put out any harmful gases. So, the government agencies of many countries are taking steps to make it easier for people to buy electric cars like battery electric cars. The passenger car market in Europe has the most desire for electric cars, followed by Asia and North America.

Opportunities: Sales of plug-in hybrid electric cars are going up quickly

A plug-in hybrid electric vehicle (PHEV) is a type of electric car whose battery can be charged by plugging a charging cable into an electric power source outside the car or by using the generator driven by the car's internal combustion engine. PHEVs are becoming more popular in private cars, but there are also PHEV versions of commercial vehicles, vans, utility trucks, buses, trains, motorcycles, and mopeds. PHEV is like both an electric car and a standard car with an internal combustion engine. Since these cars have a traditional IC engine, the fuel pump is used to move fuel from the tank to the engine, where it is then injected into the cylinder.

Challenges: Adding electricity to car pumps is going to cost more

The cost of a car has gone up because more and more of its parts are now powered by electricity. Installing electrical parts like ECUs, sensors, and microcontrollers with actuators turns a pump into an electric pump for an engine. Adding an electric motor helps a car lose weight and meet strict pollution standards. Even though complex high-voltage circuits and inductive losses make electric parts less reliable than mechanical parts, electric parts work better than mechanical parts.

Market Segmentation:

Research on the Automotive Windshield Washer Pumps Industry Looks at the Following Major Market Segments

By Use:
During the extreme heat and in wet weather, vehicles use segment washer pumps to wash the windshields. With more people driving cars, particularly in developing nations like India, China, and Brazil, the demand for these pumps is anticipated to rise. Depending on the make and model of the car, these washer pumps can be installed either manually or automatically.

Washer Pumps for commercial vehicles for passengers are primarily used in parking lots, along highways, and on roadways to clean the windscreen before a vehicle departs so that the driver can see clearly while traveling in foggy or hazy weather conditions. These spray nozzle-equipped pumps, which are typically battery-operated, enable fast washing of large areas without damaging glass surfaces because of their soft bristles. And  in wet weather, vehicles use segment washer pumps to wash the windshields. With more people driving cars, particularly in developing nations like India, China, and Brazil, the demand for these pumps is anticipated to rise. Depending on the make and model of the car, these washer pumps can be installed either manually or automatically.

Washer Pumps for commercial vehicles are primarily used in parking lots, along highways, and on roadways to clean the windscreen before a vehicle departs so that the driver can see clearly while traveling in foggy or hazy weather conditions. These spray nozzle-equipped pumps, which are typically battery-operated, enable fast washing of large areas without damaging glass surfaces because of their soft bristles.

By Region :

North America was one of the major markets for windshield washer pumps with a revenue share exceeding 15% in 2021 owing to the high level of vehicle sanitation observed across the United States. Asia Pacific is projected to be the largest and fastest growing regional market compared to the forecast period.


The region accounted for over 35% revenue share in 2021 and is projected to witness significant growth from 2022 to 2030. This can be attributed to increased vehicle production in China, India, Japan, South Korea and Taiwan. Additionally, growing concerns about road safety coupled with stringent government regulations are some of the major factors driving demand for the product in the region. By 2027, the market is anticipated to be the largest in the Asia Pacific area. Some of the world's fastest-growing economies, including China and India, are found in this area. Additionally, the Asia Pacific region is the biggest market for automobiles as a result of rising consumer spending power in the area. Additionally, the region's rising sales of passenger automobiles and commercial vehicles are fueling the market's expansion. In the last ten years, worries about ecological imbalance brought on by car emissions have grown in nations like India, China, Malaysia, and Thailand. Major automakers have been compelled by these worries to turn their attention to fuel-efficient cars. Asia Pacific is therefore anticipated to experience slight market growth during the forecast timeframe. Additionally, the Asia Pacific market is anticipated to expand over the course of the forecast period due to the high demand for passenger cars in the region's quickly developing nations.

Market Key Players :

• Continental
• Bosch
• Hella
• ACDelco
• Federal Mogul
• Standard Motor Products
• Ford
• Trico
• Denso
• ASMO
• Mitsuba 
• Doga
• Ferdinand Bilstein GmbH
• Taap Corporation
• Shihlin
• Johnson Electric
• Chaodun
• Jinqiu Electric
• FCA US LLC
• Zhenqi

• Continental 

Continental creates ground-breaking products and services for the connected, sustainable movement of people and their commodities. The technology business, which was established in 1871, provides safe, effective, intelligent, and reasonably priced solutions for machines, traffic, and transit. Continental had sales of €33.8 billion in 2021 and presently employs over 190,000 people across 58 markets and countries. The business will commemorate its 150th anniversary on October 8, 2021.

Their services are global automotive supplier, global industrial supplier, internet of things, blockchain, connectivity, automated driving, driver assistance systems, continental business consulting, tires, software development, vehicle networking continental engineering services, and information, and autonomous mobility and safety

• Ford

Ford Motor Company is a multinational American automaker with headquarters in Dearborn, Michigan, United States. Henry Ford founded the company, which incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand, as well as luxury automobiles under the Lincoln brand.

They provide automotive, financial services, and mobility

• Bosch

Robert Bosch GmbH, also known as Bosch or BOSCH, is a German multinational engineering and technology corporation headquartered in Gerlingen, Germany. Robert Bosch founded the corporation in Stuttgart in 1886. Bosch is owned by Robert Bosch Stiftung, a charitable organization, to the tune of 94%. 

They provide mobility solutions, internet of things, automated driving, smart home, industrial technology, connected industries, consumer goods, energy and building technology, software, artificial intelligence, and sustainable technology

• Johnson Electric

Johnson Electric, which was founded by Mr. and Mrs. Wang Seng Liang in Hong Kong in 1959 with the goal of improving people's livelihoods, has since expanded into a multinational corporation with over 35,000 employees on four continents. Johnson Electric is currently the global leader in motion products, control systems, and flexible interconnects. It is listed on the Hong Kong Stock Exchange.

Jonson electric is provider of motors, solenoids, motion subsystems, flex circuits, microswitches, custom engineering solutions, switches and relays, automotive solutions, and industry solutions

• Mitsuba 

MITSUBA Corporation, or simply MITSUBA, is a Japanese manufacturer of automotive parts, such as electrical components for windshield wiper systems, door mirrors, power window motors, fuel pumps, and pressure regulators. Mitsuba is listed on the Tokyo Stock Exchange and consists of 47 entities as of March 2014.

Market Segmentation

By Kind: 

• Single Pump
• Dual Pump

By Use: 

• Vehicle for Passengers 
• Vehicle for Business

By Region:

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
  • Denmark
  • Finland
  • Iceland
  • Sweden
  • Norway
  • Belgium
  • The Netherlands
  • Luxembourg
• Germany
• France
• Italy
• Spain
• UK
• Nordic Countries
• Benelux Union
• Rest of Europe
• Asia-Pacific
  • Indonesia
  • Thailand
  • Malaysia
  • Singapore
  • Rest of Southeast Asia
• Japan
• China
• India
• Australia
• South Korea
• Southeast Asia
• Rest of Asia-Pacific
• The Middle East & Africa
• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest of the Middle East & Africa
• Latin America
• Brazil
• Argentina
• Rest of Latin America

Scope of Report:

Conclusion:

windshield washer pump is a device which is used to clean a car's windshield. It pumps water or cleaning fluid onto the glass. The global car sales boom drives the global vehicle windscreen washer system market. In snow, rain, and wind, the windshield washer device improves visibility. Because of this, both business and personal cars have windshield washer devices. Over the past few years, OEMs have sold more windshield washing systems, notably in terms of total cars sold (million units). The passenger car market also benefits from rising disposable income in emerging nations, particularly in Asia-Pacific. It may open up new business opportunities for the windscreen washer system market. The tropical and continental weather in several Asian nations may also boost the car windshield washer system market by maintaining aftermarket sales and repairs.