The Global Brand Management Software Market size was valued at USD 196.8 Million in 2022 and is projected to reach USD 279.3 Million by 2030, growing at a CAGR of 10.2% from 2022 to 2030.

Brand Management Software Market Overview:

Brand management software is used to centralize your brand, assets, and all resources. Helps manage workflow processes by creating new market opportunities. A brand management system captures the aspects of delivering, designing and regulating the system that any company wants. This helps to enhance the experience of people associated with your brand and tailor it to your needs.

Brand management software helps create a single easily accessible storage unit for all company employees for better management and utilization of resources. There are a number of benefits associated with brand management software, including improved access to attached assets, better adherence to the brand, stronger cohesion with the brand and improved regulatory consistency.

The market is driven by factors such as rapid demand of automated marketing platforms by large and small businesses, and adoption of flexible systems such as digital CMS technology. Additionally, the proliferation of mass texting, MMS, delivery reports, and rest campaigns are expected to drive the market and surge in demand from digital and email marketing, providing opportunities for market growth.

This report provides an overview of brand management software through quantitative and qualitative analysis to help readers develop business/growth strategies, assess the market competition situation, analyze their position in the current market, and gain knowledge. It aims to provide a comprehensive presentation of the global market. Business decisions about brand management software.

Brand Management Software market size, estimates and forecasts are provided in terms of sales volume (K Units) and revenue (million USD), along with historical and forecast data for the period 2017 to 2028, with 2021 being regarded as the base year. The report further segments the global Brand Management Software market. Regional market size related to products by type, application, and player is also provided. Consider the impact of COVID-19 and the Russia-Ukraine war when estimating the market size.

Key Market Updates:

• In February 2019, BrandMaster AS acquired all of Resolut Marketing Systems AB. This acquisition is advantageous in providing 100% cloud-based online marketing solutions, monitoring and strengthening digital channel presence. 

Major Market Segments Covered in Brand Management Software Industry Research:

Market Key Players:
Brandworkz, Bynder, Hootsuite Media, MarcomCentral, Webdam, BLUE Software, Brandfolder Digital Asset Management, Brandwatch, MediaValet, Meltwater, and Others.

By Type:

• On-Premises
• Cloud
• Other

Based on deployment type, the market is segmented into on-premise and cloud. On-premise holds a major share of the market due to the added security for sensitive data stored in the banking industry. On-premise provides privacy to data when deployed on-premise with businesses.

By Verticals:

• Energy and Utilities
• Banking
• Financial Service and Insurance
• Manufacturing
• Retail
• IT and Telecommunication
• Others

Based on vertical, the market is segmented into Energy & Utilities, Banking, Financial Services & Insurance, Manufacturing, Retail, IT & Telecom, and others. Banking and financial services and insurance are projected to account for more than 25% of the market share during the forecast period, owing to the major utilization and demand in the industry.

By Application:

• Lead Management
• Customer Management
• Review Management
• Data Management
• Other

Based on application, the market is segmented into lead management, customer management, review management, data management, and others. Data management and lead management account for more than 45% of the market share during the forecast period. Data management helps minimize potential errors in collecting, validating and processing all data.

By Region:

Americas will be the major revenue contributor to the brand management software market due to the US influence that includes conglomerates and consultants increasingly demanding the software. Implementation of brand management software can help increase brand integrity and productivity and reduce costs. We also track the content that users view to optimize campaigns using search and analytics features.

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• France
• Italy
• Spain
• UK
• Nordic Countries
• Denmark
• Finland
• Iceland
• Sweden
• Norway
• Benelux Union
• Belgium
• The Netherlands
• Luxembourg
• Rest of Europe
• Asia-Pacific
• Japan
• China
• India
• Australia
• South Korea
• Southeast Asia
• Indonesia
• Thailand
• Malaysia
• Singapore
• Rest of Southeast Asia
• Rest of Asia-Pacific
• The Middle East & Africa
• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest of the Middle East & Africa
• Latin America
• Brazil
• Argentina
• Rest of Latin America

Significant Market Trends:

• Collaboration and alliances of key players
• Activate the market with technological advancement

Brand Management Software Market report scope:

Key Takeaways from this Brand Management Software Report

• Estimate Brand Management Software market potential through analyzing growth rates (CAGR %), Volume (Units) and Value ($M) data given at country level - for product types, applications and by different industry verticals.
• Understand the supply chain in depth on the value growth at each step, in order to optimize value and bring effectiveness in your processes.
• Know the different dynamics affecting the market - challenges, key driving factors and opportunities.
• Get a quick viewpoint on the Brand Management Software market entropy - M&A's, deals, partnerships, product launches of all key companies for the historical 5 years.
• Estimate the supply-demand gaps, import-export data and regulatory landscape for more than top 20 countries worldwide for the market.
• Get complete insights on your competitor performance - market shares, strategies, financial benchmarking, product benchmarking, SWOT and more.
• Study the sales and distribution channels over key geographies to improve top-line revenues.

Frequently Asked Questions-

What is the growth rate of Brand Management Software market?

The Brand Management Software Market is growing at a CAGR of 10.2% During the Forecast Period.

 What are the Major types of Brand Management Software market?

On-Premises, Cloud, Other

What are the applications of Brand Management Software market?

Lead Management, Customer Management, Review Management, Data Management, Other

Who are the key players in Brand Management Software market?

Brandworkz, Bynder, Hootsuite Media, MarcomCentral, Webdam, BLUE Software, And others.