The Business Analytics Software market size was valued at USD 19.76 billion in 2022 and is projected to reach USD 42.99 billion by 2030, at a CAGR of 9.10% from 2022 to 2030.

Business Analytics Software Market Overview

Business analytics software helps interpret and analyze business data by allowing ongoing research and investigation of previous business performance to gain actionable insights into business strategy. It facilitates the discovery of patterns and connections between data streams, and the automation of tasks and processes for real-time decision-making. Cloud-based business analytics software is in high demand among small and medium businesses due to its low cost and ease of use. Moreover, with the popularity of social media marketing, the demand for social media analytics as a subset of business analytics has rapidly increased, driving the industry forward.
The market is primarily driven by the widespread use of e-commerce and the increasing adoption of data-oriented business models by small, medium, and large organizations. For example, restaurant chains such as Wendy's and Ruby Tuesday in the US are heavily using BI software to enhance customer relationships. A BI approach enables companies to implement strategic decisions in a way that can bring about a positive shift, resulting in high-quality customer service. Moreover, increasing usage of data and business analytics software, backed by continuous investments in business intelligence and tools, is generating high revenue growth.

The Business Analytics Software Market has been recently published by Contrive Datum Insights to its huge database which helps to shape the future of businesses by making well-informed business decisions. It offers a comprehensive analysis of various business aspects such as global market trends, recent technological advancements, market size, shares, and new innovations. Furthermore, this analytical data has been compiled through data exploratory techniques such as primary and secondary research. Moreover, an expert team of researchers throws light on various static as well as dynamic aspects of the global Business Analytics Software market.

Some of the key players profiled in the study are:

Different leading key players have been profiled to get better insights into the businesses. It offers detailed elaboration on different top-level industries which are functioning in global regions. It includes informative data such as company overview, contact information, and some significant strategies followed by key players: Oracle Corporation, SAS Institute Inc., SAP SE, International Business Machines (IBM) Corporation, Microsoft Corporation, Adobe Systems Incorporated, Tableau Software., Salesforce.com, Inc., QlikTech International AB, and Fair Isaac Corporation and Others., and others.

Industry Development:

• In August 2019, Salesforce, the world's leading CRM company, announced that it has completed the acquisition of Tableau Software, combining the world's best CRM with the best analytics platform.
• In January 2019 MicroStrategy Incorporated, a global leader in enterprise analytics and mobility software, today launched the industry's first and only enterprise platform for hyperintelligent, transformative mobile and federated analytics.

What are the major Applications, Types, and Regions for the Business Analytics Software Market?

By Component 

• Software
• Service

By Deployment Mode  

• On-premise
• Cloud

By Application  

• Customer Analytics
• Supply Chain Analytics
• Marketing Analytics
• Pricing Analytics
• Risk & Credit Analytics
• Others

By Organization Size      

• Large Enterprises
• Small- & Medium-sized Enterprises

By End User       

• IT & Telecom
• Retail & E-commerce
• BFSI
• Manufacturing
• Healthcare
• Government
• Education
• Others

Business Analytics Software Market Regional Insights:

North America dominated the market with a value of USD 8.2 billion in 2018. This dominance can be attributed to the adoption of BI applications and the rise of digitization across various fields. The widespread adoption of cloud strategies has doubled the use of business intelligence. The presence of key players in cloud BI software in North America is expected to drive the regional growth of the market. Asia Pacific is expected to be the fastest-growing region owing to rising demand from emerging economies such as China and India. Rising adoption of BI software and tools, outsourcing activities for cloud deployment, and demand for customer insights are some of the major highlights of the market growth in APAC. Organizations in this region are focusing on strengthening their management systems and improving overall efficiency to remain competitive in the market. This is expected to provide lucrative business opportunities for BI Software industry players during the forecast period.

Geographically, the global Business Analytics Software market has been analyzed in various regions such as North America, Europe, Asia-Pacific, Latin America, the Middle East, and India. The global region is dominating this market in the upcoming future.

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• France
• Italy
• Spain
• UK
• Nordic Countries
• Denmark
• Finland
• Iceland
• Sweden
• Norway
• Benelux Union
• Belgium
• The Netherlands
• Luxembourg
• Rest of Europe
• Asia-Pacific
• Japan
• China
• India
• Australia
• South Korea
• Southeast Asia
• Indonesia
• Thailand
• Malaysia
• Singapore
• Rest of Southeast Asia
• Rest of Asia-Pacific
• The Middle East & Africa
• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest of the Middle East & Africa
• Latin America
• Brazil
• Argentina
• Rest of Latin America

Business Analytics Software Market Report Scope:

Report Attributes	Details
Growth Rate	CAGR of 9.1% from 2022 to 2030.
By Component	Software Service
By Deployment Mode	On-premise Cloud
By Application	Customer Analytics Supply Chain Analytics Marketing Analytics Pricing Analytics Risk & Credit Analytics Others
By Organization Size	Large Enterprises Small- & Medium-sized Enterprises
By End User	IT & Telecom Retail & E-commerce BFSI Manufacturing Healthcare Government Education Others
By Companies	Oracle Corporation, SAS Institute Inc., SAP SE, International Business Machines (IBM) Corporation, Microsoft Corporation, Adobe Systems Incorporated, Tableau Software., Salesforce.com, Inc., QlikTech International AB, Fair Isaac Corporation, and Others.
Regions and Countries Covered	North America: (US, Canada, Mexico, and the Rest of North America) Europe(Germany, France, Italy, Spain, UK, Nordic Countries, Benelux Union, Rest of Europe) Asia-Pacific (Japan, China, India, Australia, South Korea, Southeast Asia, Rest of Asia-Pacific) The Middle East & Africa(Saudi Arabia, UAE, Egypt, South Africa, Rest of the Middle East & Africa) Latin America(Brazil, Argentina, Rest of Latin America) Rest Of the World
Base Year	2022
Historical Year	2017 to 2022
Forecast Year	2023 to 2030

Frequently Asked Questions (FAQ) about the Business Analytics Software market:

What is the CAGR of the global Business Analytics Software market?

The Business Analytics Software Market is growing at a CAGR of 9.1% during the forecast period.

Which region would offer high growth for vendors in the Business Analytics Software market?

North America dominated the market with a value of USD 8.2 billion in 2018.

Which Is the Most potential market segment?

By Component 

• Software
• Service

By Deployment Mode  

• On-premise
• Cloud

By Application  

• Customer Analytics
• Supply Chain Analytics
• Marketing Analytics
• Pricing Analytics
• Risk & Credit Analytics
• Others

Which are the top industry players in the Business Analytics Software market?

Oracle Corporation, SAS Institute Inc., SAP SE, International Business Machines (IBM) Corporation, Microsoft Corporation, Adobe Systems Incorporated, Tableau Software., Salesforce.com, Inc., QlikTech International AB, and Fair Isaac Corporation and Others.

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