The global Data Management Platform market is expected to reach approx. USD 4.8 billion by the end of 2023, along with is growing at a CAGR of 11.20% during the forecasted period(2022-2030).
Data Management Platforms Market Overview:
The growing need to collect data from various sources such as POS data, CRM data, mobile web and apps, web analytics tools, social networks, etc. is driving the data management platform market.
Application of DMPs by advertisers to target customers and meet customer demand across devices is likely to drive the data management platform market during the forecast period 2022 to 2032.
Data management deals with information sources related to products, locations, suppliers, and customers. The use of DMP eliminates redundancy and costly inefficiencies caused by unreadable stored data. It also addresses the need for businesses to improve the quality of key data assets, including customer data, product data, location data, and asset data.
Data Management Platforms market size estimates and forecasts are provided in terms of sales volume (K units) and revenue (million USD), with historical and forecast data for the period 2017 to 2030, with 2022 being considered as the base year. This report segments the global Data Management Platforms market in detail. Regional market sizes related to products by type, by application, and by player are also delivered. In estimating the size of the market, we took into account the impact of COVID-19 and other global crisis.
The global Data Management Platforms market is the professional and accurate study of various business perspectives such as major key players, key geographies, divers, restraints, opportunities, and challenges. This global research report has been aggregated on the basis of various market segments and sub-segments associated with the global market.
- In January 2019, Pimcore concluded the 1st round of funding. The investment was led by German Auctus Capital Partners AG. This investment supports the Austrian tech startup’s product development efforts, U.S go-to-market strategies, and Indian expansion plans. This has resulted in the rise of open-source data management platforms for Indian IT service firms which have further expanded the market in India.
Top Key Players include in the Data Management Platforms Market are
Oracle, Adobe Systems, Neustar, Rocket Fuel, Turn, KBM, Cxense, Lotame Solutions, Krux Digital, EXelate et al., and others.
The Data Management Platforms market research report is categorized based on type, applications and region.
On the Basis of Type:
- Open Data Management Platforms
- Private Data Management Platforms
On the Basis of Application:
- Data Management Platforms for Advertisers
- Data Management Platforms for Publishers
On the Basis of Region:
Geographically, the global Data Management Platforms market has been analyzed in various regions such as North America, Latin America, Middle East, Asia-Pacific, Africa, Europe, and India. The global Data Management Platforms region is dominating this market in the upcoming future.
According to the analysis, the global data management platform market is expected to be dominated by North America. The region is projected to capture 34.3% of the global revenue by 2022. The dominance of the area can be attributed to the presence of various established companies in the area.
It is observed that Europe is expected to be the second largest market for data management platforms. The region could account for 24.8% by 2022. The development of the regional market can be attributed to factors such as increasing mobile data subscriptions and increasing internet usage.
The study revealed that the data management platform market in Asia Pacific is expected to witness the largest opportunity owing to the rising adoption of cloud computing.
Further the regions are divided into countries as follows
- North America
- Rest of North America
- Nordic Countries
- Benelux Union
- The Netherlands
- Rest of Europe
- South Korea
- Southeast Asia
- Rest of Southeast Asia
- Rest of Asia-Pacific
- The Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of the Middle East & Africa
- Latin America
- Rest of Latin America
Data Management Platforms Market report scope
CAGR of 11.20% during the forecast period.
Open Data Management Platforms, Private Data Management Platforms
Data Management Platforms for Advertisers, Data Management Platforms for Publishers
Oracle, Adobe Systems, Neustar, Rocket Fuel, Turn, KBM, Cxense, Lotame Solutions, Krux Digital, EXelate et al.
Regions and Countries Covered
- North America: (US, Canada, Mexico, Rest of North America)
- Europe(Germany, France, Italy, Spain, UK, Nordic Countries, Benelux Union, Rest of Europe)
- Asia-Pacific (Japan, China, India, Australia, South Korea, Southeast Asia, Rest of Asia-Pacific)
- The Middle East & Africa(Saudi Arabia, UAE, Egypt, South Africa, Rest of the Middle East & Africa)
- Latin America(Brazil, Argentina, Rest of Latin America)
- Rest Of the World
2017 to 2022
2023 to 2030
The major key questions addressed through this innovative research report:
What are the major challenges in front of the global Data Management Platforms market?
Who are the key vendors of the global Data Management Platforms market?
What are the leading key industries of the global Data Management Platforms market?
Which factors are responsible for driving the global Data Management Platforms market?
What are the key outcomes of SWOT and Porter’s five analysis?
What are the major key strategies for enhancing global opportunities?
What are the different effective sales patterns?
What will be the global market size in the forecast period?
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