Market Overview:

Global Disc Duplication Market Size Was Valued At USD 2.19 Billion In 2022 And Is Expected To Reach USD 3.09 Billion In 2030 Growing At A CAGR Of 5.4% During The Forecast Period from 2022 To 2030.

The disc duplication market currently represents nearly 48% market share of the overall CD and DVD market. The clone disc procedure is a means of creating copies of different types of CDs without performing cloning. The term is being utilized to describe the short-term quantity copying requirements and uses of various types of CDs. Maximum CD copies can be up to 500 copies. Replicas are of high quality and value, and the sound quality is as good as the original CD. Disc cloning is a method of burning each disc in a CD burning tower using a compact disc recordable (CDR), usually a writable CD. The disc cloning process involves extracting the data from the original disc, such as DVD, CD and Blu Ray disc, and then duplicating it to a blank disc. Therefore, the various benefits provided by the clone disk procedure are driving the market demand.

The term "disc duplication market" refers to the large-scale process of making copies of optical discs like CDs, DVDs, and Blu-ray discs. This market is mostly for companies like entertainment, software, education, and business that need to make and distribute a lot of discs. 

During the disc duplication process, duplicators or replication tools are used to make exact copies of the original disc. These tools can make copies of more than one disc at the same time, which makes production faster and cheaper. The demand for physical media for content distribution, especially in the music, movie, and game industries, is a big driver of the disc duplication market. Digital distribution has become more popular, but physical discs still have a large part of the market because they can be collected, are easy to use, and work with a wide range of devices.

The market is also affected by changes in disc duplication technology, such as high-speed duplicators, better printing choices for discs, and quality control measures to make sure duplication is done correctly. Also, the market adapts to changes in what people want, like the growing demand for custom disc printing, packaging choices, and services that add value. Also, things like protecting intellectual property, copyright laws, and anti-piracy measures have an effect on the disc copying market. These things make sure that the process of duplication is done in a legal and moral way, preventing unauthorized copying and distribution of material that is protected by intellectual property rights.

The disc duplication market is spread out all over the world, with a lot of demand coming from places with a strong entertainment business, a lot of people using technology, and a lot of content creators and distributors. Overall, the disc duplication market continues to be an important part of strategies for getting material to people. It provides a reliable and cost-effective way for many industries to make and distribute optical discs in large quantities.

Market Dynamics:

Trends: Transition to Digital Formats
The shift from physical to digital formats for distributing material has had a big effect on the disc duplication market. With more streaming services, online music and video services, and cloud storage, there are fewer people who want to buy physical CDs. Digital material is now easy for people to get on their devices, so they no longer need physical media.

Streaming services are becoming more and more popular because they let people stream songs, movies, and TV shows without having to buy discs. Platforms like Spotify, Apple Music, Netflix, and Amazon Prime Video are used by a lot of people because they have a lot of material that can be accessed right away. Also, online stores have added more digital content, which makes it easy for people to buy and download digital content straight to their devices. As more people choose digital sharing over physical media, this change has led to a drop in the number of people who need disc duplication services.

The move to digital forms has also been helped by the use of cloud storage. Users can store and view their digital files from anywhere with an internet connection using services like Google Drive, Dropbox, and iCloud. Because of this, people are using physical discs less and less to store and share information. Companies that offer disc copy services have had to change and add new services because demand for them has gone down. Many businesses that make copies of discs now also offer digital content delivery, graphic design, packaging, and shipping. By expanding what they have to offer, these businesses hope to meet the changing wants of customers in the digital age.

Even though the move to digital formats has had a big effect on the disc duplication market, it is important to remember that physical discs are still important in some businesses and niche markets. Independent musicians, filmmakers, and small businesses may still need physical media for marketing, limited edition releases, or distribution to specific audiences.

Overall, though, there has been a drop in demand for disc duplication because digital formats for distributing material are becoming more popular and easier to use.

Customization and Personalization
Even though the number of actual discs being used has gone down, there is still a need for personalized and custom disc duplication services. Businesses and people often want discs with unique designs, logos, and material for things like marketing campaigns, special events, product launches, and giving them to a certain group of people. Customers can get a lot out of customization and personalization. It lets them give their brand or project a unique look, making sure that their discs stand out and leave a lasting impact on the people who get them. Custom designs and logos on discs can help people remember your brand and give you a more professional and consistent look.

Companies that make copies of discs have noticed this demand and changed their services to meet the need for customization and personalization. They offer a variety of choices, such as custom artwork, logo printing, unique packaging designs, and even printing personalized content on the discs themselves. These services give customers full control over how their discs look and what they say on them. Also, companies that make copies of discs often work closely with their customers to find out what their needs and tastes are. This way of working together makes sure that the end product matches the customer's vision and lives up to their expectations. To get the result you want, it may take consultations, design mock-ups, and sample tests.

The rise of customization and personalization in disc duplication has also been helped by changes in printing technology. High-quality printing methods and tools make it possible to print logos and artwork with exact details, vivid colors, and intricate designs. This lets customers get results that look professional and do a good job of representing their brand or project. Demand for customization and personalization in disc copying shows how important it is to give each customer a unique and personalized experience. People and businesses like being able to stand out and make a statement with their real media. Companies that make copies of discs can meet this demand and meet the specific needs of their customers by offering customized services.

Drivers: Growing Demand for Media Content
The market for disc duplication is driven by the rising need for media content in many different fields. This includes digital material like music, movies, software, and other things. Even though digital platforms for distributing media are becoming more popular, many customers still prefer CDs, DVDs, and Blu-ray discs. Disc duplication services help businesses in the entertainment industry, like record labels, movie studios, and game companies, make and sell their products. Physical copies of records, movies, and video games are often sold in stores, and disc duplication makes sure that there are enough copies to meet demand.

Aside from the entertainment industry, companies in many other fields also use disc duplication to store and distribute data. This is important for areas like healthcare, education, banking, and government, where a lot of data needs to be copied and sent out safely. One benefit of disc copying is that you can add labels, artwork, and serial numbers to each disc to make it unique. This function is important for advertising, limited-edition releases, corporate presentations, and giving out different kinds of content to different people. It lets companies and artists make real products that are unique and branded.

The market for disc copying is also driven by how cheap it is. Disc duplication is a cheaper way to make copies of discs than other methods, especially for small to medium-sized businesses or solo artists. With on-demand production, you don't have to keep as much stock on hand and you don't have to spend as much money up front. Even though digital media is becoming more popular, disc copying is still useful because it is compatible and easy to use. Physical discs can be played on a wide range of devices, such as DVD and Blu-ray players, game platforms, computers, and car entertainment systems. Duplicated discs are a good option for people who like physical media or who have devices that can't play digital forms.

Overall, the disc duplication market keeps growing because there is a constant need for media material, physical media has its own benefits, it can be customized, it's cheap, and it works with many different devices. But as digital distribution platforms and streaming services continue to change, it's important to keep an eye on industry trends and customer tastes.

Entertainment Industry
The video business is a big reason why people want to copy discs. This business includes music, movies, and video games, among other things, and relies on disc duplication to sell and distribute its products. Artists and music companies often release albums on CDs and other physical formats to meet consumer preferences. Streaming services have become more popular, but many music fans still prefer to have physical copies of their best albums. With disc duplication, music companies can make a lot of CDs to meet the needs of both brick-and-mortar stores and online markets. In the same way, the movie business keeps putting out movies on DVD and Blu-ray to reach a wide group of customers. Movie fans like real media because it can be touched and because it can be collected. Disc duplication makes sure that movies are easy to find in physical versions, so people can buy or rent them in stores, online, or at local video rental shops.

A big part of the market for duplicated discs comes from the gaming industry. Even though digital downloads and cloud gaming have become more popular, people still want real copies of video games. Many gamers like to have real copies of games to add to their collections or sell on. With disc duplication, game companies can make as many physical copies as people want and send them to shops all over the world. In the entertainment business, the need for duplicated discs is driven by the release of new records, movies, and video games. These industries depend heavily on physical media to reach a wider range of customers, keep a retail presence, and meet the needs of collectors and fans.

Disc duplication is also used for advertising in the entertainment business. As part of events, press releases, and marketing efforts, physical copies of albums, movies, and games are often given out. Disc duplication lets people customize and brand their discs by printing labels, artwork, and advertising content on them. This helps the entertainment industry's marketing efforts.

In short, the demand for duplicated discs is driven by the entertainment industry's reliance on disc duplication for distribution and retail, as well as by the desire to cater to customer tastes and keep a physical retail presence. The industry can meet the different needs of customers in the music, film, and gaming sectors by being able to make a lot of customized physical media.

Restraints: Declining demand for physical media
The fact that people are buying less and less physical media is a big problem for the disc duplication business. As digital distribution methods improve quickly and streaming services become more popular, more and more people are turning to digital downloads and online streaming for their entertainment and media needs. Digital platforms have made traditional media like CDs and DVDs less popular because they are easier to use and more accessible. Consumers can now easily access and watch their favorite movies, TV shows, music, and other media content through platforms like Netflix, Amazon Prime Video, Spotify, Apple Music, and others. Because of this move toward digital distribution, there is less need for businesses that copy discs.

Digital media formats have many benefits over physical media, such as instant access to a huge library of content, portability across devices, and the ability to customize and personalize content preferences. Digital media also removes the need for physical storage and reduces the amount of clutter, which is why many people prefer it. Also, the increase in high-speed internet connections and the general availability of smartphones, tablets, and smart TVs have made digital media consumption even more popular. People can easily stream or download material straight to their devices, so they no longer need discs.

Businesses in the disc duplication market are having trouble because the desire for physical media is going down. To keep up with these changes, companies that make copies of discs might need to add new services or look for new markets, such as archival duplication, specialized disc packaging, or serving niche markets that still use real media. But it's important to remember that even though DVDs and CDs are becoming less popular, there are still parts of the market that still value and depend on them. These people include collectors, audiophiles, and people who don't have much or stable access to the internet. So, companies that make copies of discs may need to carefully look at market trends and customer preferences to figure out their strategies and possible growth areas in this changing market.

Piracy and copyright infringement concerns
Because of worries about piracy and copyright violations, the market for making copies of discs has a lot of problems to deal with. This market vulnerability comes from how easy it is to make illegal copies of discs and spread copyrighted material without permission. Piracy is the illegal copying and sharing of copy-protected media like movies, music, software, and other forms of media. It's a big danger to the market for duplicating discs because it's easy to make and sell illegal copies of discs without the right permission or licensing.

When discs are copied illegally, content creators and legitimate disc duplication companies lose money and intellectual property rights are harmed. This makes it harder for people in the business to come up with new ideas and make creative content.

Governments and industry groups have put in place strict laws and copyright protection measures to stop piracy and protect people who own the rights to something. Digital rights management (DRM) technologies, encryption, watermarking, and efforts to stop piracy are some of these steps. DRM technologies are made to control and limit how copyrighted material can be accessed, copied, and shared. Copyright holders can take legal action against people who copy or distribute their work without permission by using encryption and watermarking methods.

Copyright protection laws and rules change from country to country, but many have laws and ways to enforce them to stop piracy. Copyright infringement can lead to criminal fines, civil lawsuits, and the shutting down of sites or platforms. These laws and copyright protection measures can have a big effect on how businesses that make copies of discs run. They may have to use safe duplication methods, get the right licenses and permissions, and follow the law if they don't want to be associated with piracy.

Also, companies that make copies of discs may need to engage in anti-piracy technologies and infrastructure, such as secure duplication equipment and software, digital watermarking systems, and systems that make sure the copies meet industry standards. Even though these measures are meant to protect intellectual property rights, stop piracy, and make sure that legitimate disc duplication companies have a level playing field, it is still a challenge in the disc duplication market to keep an eye out for piracy and copyright violations.

Opportunities: Media Production
Music, movies, and video games are all part of the media production business, which continues to make content for physical distribution. Even though digital platforms are becoming more popular, there is still a lot of demand for real media like CDs and DVDs. Businesses that make copies of CDs and DVDs can take advantage of this demand.

Marketing and Promotional Materials
Disc copy services are a key part of how businesses make their marketing and advertising materials. These services make it easy and quick to make a lot of CDs or DVDs, which makes them perfect for businesses that want to share physical media as part of their marketing plans. Disc duplication services can make a lot of different kinds of marketing and promotional products. Businesses often give out product catalogs on CDs or DVDs to show possible customers what they have to offer. These catalogs can have a lot of pictures, as well as specific information about the products and appealing pictures to get people's attention.

In the marketing world, training tools are another common use for disc duplication services. Companies can make training films or presentations and put copies of them on discs for their own use or to give to clients or business partners. This lets businesses give consistent, standardized training in a physical version that is easy to use. Disc duplication can also be used by companies to make promotional content like music samplers, video reels, and multi-media presentations. These discs can be given out at trade shows, conferences, and other marketing events to get people's attention and make an impact that will last.

Customization is one of the most important parts of marketing and advertising disc duplication services. Businesses can use the printing choices to add custom labels, logos, or artwork to the discs that fits with their brand. This makes it possible for the marketing tools to look professional and put together. Disc copy services also give you a choice of how to package the copies. Businesses can choose from different types of packaging, such as jewel cases, sleeves, or custom-designed packaging, to make the end product look better and give recipients a memorable experience when they open the box.

By offering disc duplication services for marketing and promotional materials, businesses can meet the demand for physical media and give clients a tangible way to show off their goods, give training materials, and leave a lasting impression on their target audience.

Major Market segmentation covered:

By Disc Type:

Printed Discs
As the name suggests, printed discs have artwork or labels already written on them. This can include designs, logos, text, or images that are printed directly onto the disc using special printing methods. Most of the time, high-quality ink or thermal transfer methods are used in the printing process to make sure that the written content will last.

Printed discs have many benefits, such as a more professional look, the chance to put your name on them, and a better look. They are often used for selling music records, movies, software, marketing materials, and business presentations.

Non-Printed Discs
On the other hand, non-printed discs are blank discs that don't have any artwork or labels already written on them. They give you a blank slate for copying or burning material. Users can put data, music, video, or other content on these discs using their own CD, DVD, or Blu-ray burning devices or duplication services. There are different types of non-printed discs, such as CD-R, DVD-R, and BD-R, which all have different storage sizes.

The content on discs that aren't printed can be changed to fit the needs of a person or a business. They are often used for personal backups, storing data, distributing content, and other tasks that require the user to make their own disc content.

It's important to remember that printed and unprinted discs are used for different things and meet different needs. Which one you choose relies on things like how it will be used, how you want it to look, and your budget.

By Application:

Movie & Game
Disc duplication lets companies that make movies and games make a lot of copies of their material on DVDs and Blu-ray discs. It makes sure that consumers can easily buy movies and games in stores, on online markets, and through rental services. When people do duplication services, they often print custom labels, covers, and packaging to make the goods look better and improve their brand.

The disc duplication process makes it easy to make copies of high-quality audio and video material, so customers can watch or play the same thing every time.

Promotion of music
Artists and record companies use disc duplication services to make copies of their albums or songs so they can sell them. Duplicate CDs are sent to radio stations, music reviewers, people who have a lot of power in the music world, and fans to get people interested in the music. Disc duplication may involve printing custom-designed album artwork, such as album covers and booklet inserts, to show off the artist's name and make the product look better. Through this process, artists can reach a bigger audience and improve their chances of getting noticed.

Education
Educational institutions use disc duplication for many things, like making teaching materials, and course content, and giving out educational tools. Duplication lets many CDs or DVDs with educational content like lectures, presentations, tutorials, or interactive learning tools be made at once. It makes it easy for schools and universities to share educational material with students, teachers, and other people involved in education.Some services for making copies of discs offer labeling and packaging choices that make it easy to keep track of and find educational discs.

By Printing Technology:

a. Inkjet Printing Technology:

• Versatility: The inkjet printing technology is very flexible and can print different designs, text, and pictures on the surface of a disc.
• Cost-effectiveness: Inkjet printers used to make copies of discs are usually less expensive than other printing methods, so they are a cost-effective choice.
• High-resolution graphics: Inkjet printers can make pictures with a high resolution, so graphics and text can be clear and detailed.
• Bright colors: This printing method makes it possible to use bright and rich colors, which makes the disc look better.
• Wide range of uses: Inkjet printing can be used for many things, like making copies of your own discs, making advertising discs, and making small batches of things.

b. Thermal Printing Technology:

• Fast writing speed: Thermal printers can quickly move ink from the ribbon to the surface of the disc, making them perfect for making many copies of discs.
• Durability: Thermal prints don't smudge or fade, so the printed image will last for a long time.
• Professional look: Thermal printing makes prints that look sharp and professional, so it can be used for commercial disc duplication and sale.
• Monochrome or color: Thermal printers can print in both black and white and color, giving designers more options.

c. Varnish Printing Technology:

• Protective coating: A clear protective coating or varnish layer is put on the surface of the disc during varnish printing. This makes the disc more durable and resistant to scratches and moisture.
• The surface that can be printed on: The varnish layer is a surface that can be printed on, so any design or label can be put on it with special printing tools.
• shiny finish: Varnish printing gives the disc a shiny finish, which makes it look better and more professional.
• Options for customization: Varnish printing lets you put different patterns, logos, and text on the surface of the disc.

By End User:

a. Media: 

• Film Production Houses: Film production houses, which make movies like feature films, independent films, and documentaries, often need disc duplication services to copy and spread their movies. By making copies of DVDs or Blu-ray discs, they can reach more people and give out real copies of their work.
• Advertising Agencies: To show off the goods or services of their clients, advertising agencies often make promotional CDs or DVDs. These discs can have commercials, multi-media slideshows, and other ads on them.
• Content Creators: Musicians, artists, and writers use disc duplication services to make copies of their work so that it can be shared with others. This includes music albums, audio recordings, e-books, and other types of multimedia information.

b. Entertainment Companies:

• Movie companies: Movie companies use disc duplication services to make copies of their movies and sell them on DVD or Blu-ray. This lets them sell their movies to a wide range of places, such as home entertainment, rental services, and stores.

• Television Production Companies: TV production companies can make copies of DVDs to spread TV shows, like full seasons or just one episode. These discs are often used for advertising, given to broadcasters, or sold straight to consumers.

• Game makers: When making physical copies of video games for different gaming platforms, game makers often use disc duplication services. These discs are sold in stores, on online markets, and sometimes come with game systems.

Regional Insights:

Geographically, the global Disc Duplication market has been analysed in various regions such as North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA).

With a 32.5% share of the global market in 2022, North America is the largest market in the world. South Asia and the Pacific region, on the other hand, is expected to show strong growth in the market, with a CAGR of around 8.3% over the predicted time. Also, the copy disc market is thought to be growing the second fastest in Europe. During the time frame of the forecast, this area is expected to grow by 1.6X. Duplication discs are used to make DVDs, CDs, and Blu-Ray Discs, and they are also used by the music and film industries, as well as by the recording and publishing industries, artists, film makers, and for promotional purposes in the European region.

Scope Of Report

Key Vendors:

• Disc Makers
• TuneCore Disc Manufacturing
• US Digital Media
• CD Baby Inc.
• DisKFactory
• Qingdao Junzheng Disc Co.Ltd
• Bison Disc
• Oasis Disc Manufacturing
• Atomic Disc
• Diskcopy LLC
• MediaXPress
• VDC Group
• Veni Graphics
• Inc.
• The Duplication Service and others.

1. Disc Makers
Disc Makers said that for the past 65 years, they have been the best at making independent CDs and DVDs for singers, businesspeople, and filmmakers. They emphasized that they have a wide range of goods and services to help customers make their music or video projects stand out.

They said that it's hard to sum up all of their services in just a few lines, and they encouraged readers to check out their full list of services. They said that they help improve projects after production is done and offer distribution packages to help sell the final product. They told customers that they can count on Disc Makers for help no matter where they are in the making process. Disc Makers talked about how they have been in the business since 1946 and how they have grown to be the biggest private CD and DVD maker in the country. They said that their success came from giving each customer better goods and services.

2. Qingdao Junzheng Disc Co.
Since its founding in 1997, CDVDMAKER has been mostly focused on making CDs and DVDs, the company said. They said that they are known as the leaders in their field because they sell high-quality goods at reasonable prices. They stressed that their team, which is made up of hardworking professionals, has reached important milestones in serving customers from all over the world and from many different industries.

CDVDMAKER showed off their wide range of services, such as CD and DVD copying, short-run CD and DVD duplication, and printing on the discs themselves. Customers who want to get their information out to people using physical media can use these services.

3. Bison Disc
The Orlando-based company BISON DISC said they have been in the business for more than 15 years. They offer a wide range of services, such as DVD/CD duplication, replication, and custom packaging options. They talked about how they could handle orders of all sizes, from small jobs that could be done quickly to large orders from clients all over the country.

They stressed that no matter if the customer is buying a disc for the first time or if they are a Fortune 500 business, they are committed to giving every order excellent quality and customer service. They said that they were committed to keeping these high standards and wouldn't want it any other way.

4. Oasis Disc Manufacturing
Oasis said that since 1987, their main goal has been to help independent artists by making sustainable disc packaging, good creative design, and the tools they need. They said that they were committed to helping artists stand out and get their songs to the market in the best way possible. They said that well-known musicians like John Legend and John Mayer got their start with Oasis as independent acts. They also talked about how well-known singers like Roger McGuinn, Nils Lofgren, and Ingrid Michaelson had faith in them.

5. Diskcopy LLC
Diskcopy said that they use the most up-to-date technology to make sure that users get the right product. They talked about their wide variety of media and packaging choices, which let customers make the projects they want.

They stressed that Diskcopy gives the same care and attention to every project, no matter how big or small the order is, whether it's a small number of copies or a large project with paperwork and custom-printed packaging. They said that copying is the most cost-effective way to make a lot of CDs, with label art silk-screened or offset printed right on the disc surface. For CD R/DVD R copying, Diskcopy said that they could make copies on recordable media without changing the way the originals looked. They also said that they could make copies of audio and video tapes.

Diskcopy showed how easy it is to store, move, and share data with USB flash drives, which work with both MAC and PC computers. They also talked about their unique marketing choices, such as the 8cm mini CD-ROM, the Rink Business Card CD-ROM, and the Rectangular Business Card CD-ROM. These are different ways to advertise goods or services.Diskcopy gives you a lot of choices when it comes to packing. You can choose from standard generic packaging or custom printed or designed sleeves, folders, mailers, or holders. 

Industry News:

The British progressive rock band IQ announced in December 2021 that they would be releasing a compilation record called "The Archive Collection 2003 to 2017." This release gives fans a different version of IQ's past by showcasing their music from a certain time.

"The Archive Collection 2003 to 2017" is a rare collector's boxed set with 12 discs. It has a lot of the band's music from that time period. The collection is also available as a hardcover art book with 52 full-color pages that measures 12 by 12 inches. This art book adds a visual element to the listening experience. It lets fans learn about the background of the band and get lost in the artwork that goes with the songs. With the release of this compilation, IQ shows that they want to connect with their fans and give them a full and visually pleasing musical experience. By putting together a collector's boxed set of their music, IQ gives fans a unique chance to explore their history and see how they've changed as a band over the years.

The release of "The Archive Collection 2003 to 2017" shows how much IQ cares about their work and how much they want to keep their musical history alive and praise it. It's exciting news for fans of both IQ and progressive rock, and it's a great addition to their music collections.

Market Segmentation

The Disc Duplication market research report is categorized based on type, applications, and region.

By Disc Type:

• Printed Disc
• Non Printed Disc

By Application:

• Movie & Game
• Music Promotion
• Education

By Printing Technology:

• Inkjet Printing Technology
• Thermal Printing Technology
• Varnish Printing Technology

By End User:

• Media
• Entertainment Companies

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• France
• Italy
• Spain
• UK
• Nordic Countries
• Denmark
• Finland
• Iceland
• Sweden
• Norway
• Benelux Union
• Belgium
• The Netherlands
• Luxembourg
• Rest of Europe
• Asia-Pacific
• Japan
• China
• India
• Australia
• South Korea
• Southeast Asia
• Indonesia
• Thailand
• Malaysia
• Singapore
• Rest of Southeast Asia
• Rest of Asia-Pacific
• The Middle East & Africa
• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest of the Middle East & Africa
• Latin America
• Brazil
• Argentina
• Rest of Latin America

Conclusion:

In conclusion, the disc duplication market serves many different businesses, but media and entertainment companies are a big part of it. This market gives services like CD and DVD duplication, on-disc printing, short-run CD and DVD duplication, and custom packaging solutions. Key players in the market, like Disc Makers, BISON DISC, and Oasis, have set themselves up as leaders in the industry by giving their customers high-quality goods and services that meet their many different needs. With new media and packaging choices and improvements in technology, the disc duplication market continues to grow. It serves customers all over the world and helps them make their music, videos, and other content stand out in a crowded market.