Fruit Powders Market Overview:

The global Fruit Powder Market is estimated to reach USD $22 billion by from 2022 to USD$ 54,142.9 billion and is expected to register 6.8% CAGR during the forecast period, 2022 to 2030.

Fruit powder is produced from dried or finely ground fruits that have not been divided in order to preserve their nutrients and flavours. It is used in a lot of cakes, dishes, curries, pastries, soups, and marinades to add an artificial flavor.

 It can also be used to tenderize meat due to its high fiber and water content, which help maintain healthy digestion and prevent constipation. It is currently employed in the production of dietary supplements and vegetable preparations containing increased fiber, vitamins, and phytonutrients.

Fruits contain more water, so they are concentrated, demineralized, and spray-dried to create a powder that flows readily. Fruit powder can also be used in cooking and as a flavouring agent. Fruit powder has a lengthy storage life at room temperature due to its low moisture content, small volume, and low shipping expense. 

Spray drying and freeze drying are both methods for producing powder. Sun-dried or freeze-dried fruit is then ground into a powder containing the same number of calories as fresh fruit. In addition to containing a small amount of sodium, fruit powder does not contain any artificial colors or preservatives. Typically, fruit granules are used in dietary supplements, beverages, and products that contain added vitamins. It is simple to incorporate fruit powder into medicinal products such as tablets, capsules, and soft capsules.

The fruit powder market is driven by the increasing number of innovative concepts in the food industry and the growing consumer preference for natural, healthful foods. Fruit powder is a novel method of incorporating natural flavours and nutrients into cuisine without the addition of chemicals or other additives. In addition, fruit powder sales are being driven by the rising demand for healthy, nutrient-rich fast foods.

The fact that vegetables can only be purchased at specific periods of the year is one of the most significant factors impeding the market's expansion. The weather has a direct impact on food production, which in turn affects crop prices, which in turn affects the price of the ultimate product.

  In addition, the quality of the manufactured goods is inconsistent, which is likely to impede the market's expansion.

To create fruit powder, freeze-drying and vacuum pulverizing are employed. Fruit powder is available for purchase in health food stores and organic markets.

 Fruit powder is well-known for its capacity to absorb water, form emulsions, and emulsify. Due to these characteristics, food powder has become a popular ingredient among manufacturers of processed foods seeking to enhance the flavor and quality of their products.

Significant market dynamics 

Drivers:

• Increase in the vegan population

As the global vegan population increases, correspondingly raises the demand for food powder. Fruit granules are simple to store and can extend the shelf life of products. Additionally, this powder can be used when the season is inappropriate. Powdered fruit is used in the food and beverage industry to improve the flavor and aroma of foods and beverages. 

Additionally, the use of this powder helps maintain stable values for fresh fruits at the beginning of the season. To remain at the top of the global market, prominent companies are concentrating on developing new and specific applications. Key market participants and manufacturers of fruit powder intend to develop new products to satisfy the rising demand for pharmaceutical and functional food and beverage applications.

 The rising demand for healthful fruit powder beverages that are rich in vitamins, minerals, and antioxidants is a significant factor in the global fruit powder market. Due to the popularity of health beverages with various fruit flavours, the global fruit powder market is expected to expand rapidly in both developing and developed nations. Fruit powder can be used in numerous situations where raw fruit would be impractical or prohibitively expensive. The use of fruit granules in infant formula appears to be on the rise. People prefer fruit-flavoured formulas that provide infants with essential vitamins and minerals. In the coming years, the global fruit powder market is anticipated to expand rapidly. This is because fruit granules are increasingly used in various industries, and businesses are producing more fruit.

• Increasing demand for the packaged foods and beverages

The market for fruit powder is likely to be driven by the increasing demand for packaged foods and beverages and healthful foods. Also, as more packaged foods and beverages incorporate fruit powder, the growth of the fruit powder market is likely to accelerate. In the functional beverage and ready-to-eat food sectors, the market for pulverized fruit has significant expansion potential. To enhance the customer experience, leading companies are investing significant effort into incorporating new ingredients and flavours into their liquid dietary products. Fruit powder  has an additional significant application: it can be used to create food for scientists who consume liquid food. Aside from this, fruit powder will be in high demand because it will be used to satisfy the needs of the world's expanding vegan population.

Restraints:

• Extreme environmental conditions 

Natural disasters and extreme environmental conditions can significantly affect fruit, which is a significant factor, expected to hamper the growth of the global market. 

• Allergic reactions due to fruit powder

Moreover, some populations may develop allergic reactions due to the use of fruit powder or real fruit which is another factor likely to restrain the growth of the global fruit powder market.

Key trends 

Customers’ preference for convenient food that satisfies their specific nutritional requirements, which also contributes to the industry growth.

The increasing demand for foods with extended shelf lives and seasonal products.

Opportunity

Increasing government initiatives to promote organic foods are stimulating the market.

Key Market Updates:

• The South Am-Chile Santiago-based freeze-dried super food producer has launched a new line of freeze-dried fruit powders using Maki Berry and Acai Berry as the super fruit-based ingredients.
• Xi'an Lukee Bio-Tech provided customized powders in strawberry and pineapple flavors.
• In February 2020, Germany's Paradise Fruits launched frozen fruit granules and powders ideal for chocolate, pastry and bakery products.
• In 2022, Kanegrade introduced Pomegranate Powder, a pink/yellow powder with a flavor and aroma characteristic of the fruit that is produced by spray-drying at low temperatures. It is a fine powder with hygroscopic properties that flows freely.
• Batory Foods acquired DMH Ingredients in 2021, thereby expanding its selection of specialty ingredients. Batory offers fruit products in various forms, including granules.
• Dohler Group and Zumos Catalano Aragoneses SA (ZUCASA) reached an accord in 2019 for Dohler Group to acquire the majority of ZUCASA's shares. This transaction represents another significant move forward for Dohler in one of Europe's largest fruit-producing regions. Customers may benefit from a broader selection of stone fruits in addition to apples and pears.

Market segmentation

 Fruit powder is a dehydrated and powdered form of fruit, fruit juice, or fruit pulp. It is utilized to flavor and color a variety of culinary products without diluting their consistency. The market for fruit powder is segmented by fruit type, application, and region.

By type 

 Fruit powders are segmented by fruit type into grape, apple, mango, banana, berry, and other varieties.

By application

 The market is segmented by application into confectionery, confectionery, snacks/ready-to-eat products, dairy, beverages, soups and sauces, and other applications. 

By region

The examined market is geographically segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. The report provides market size and forecasts in terms of value (millions of US dollars) for each of the aforementioned segments.

Regional insights:

Globally, Asia Pacific has become the major region followed by Europe and North America.


Growing use of fruit powders in the meat industry and growing demand for natural colorants are expected to boost the growth of the global fruit powders market and significantly expand their revenue contribution to the market over the forecast period. North America is considered to witness significant growth owing to the strong presence of food processing companies and increasing investment in research and development activities in the food and beverage sector. Europe is the largest region for the powdered fruit market, with sales exceeding $3 billion in 2017. Lucrative food segments such as superfoods, probiotic supplements, and dietary fiber products are expected to positively impact regional growth. A further increase in dust from organic vegetables, wheatgrass and spirulina in packaged and on-the-go foods is expected to boost the demand for fruit and vegetable powders in Europe during the assessment period. The Asia Pacific region was determined to be the fastest growing region with a CAGR of 8.4% during the calculation period. This is due to the significant advantages of the dairy and bakery sectors in developing countries such as China, Thailand, Vietnam and India. A government support policy to increase domestic production is a major trend expected to accelerate regional growth in the coming years.

Scope of report:

Key vendors

1. Nutradry

Founded in 2003. Nutradry manufactures fruit and vegetable powders of the highest quality available worldwide.  In the final powder, the potent flavors, vibrant colors, and concentrated nutrients are completely preserved.  Nutradry's fruit and vegetable powders are ideal for powdered nutritional beverages, health foods, supplements, premium healthy snacks, and other applications requiring natural nutrition and exceptional flavor. 

2. DMH Ingredient

DMH Ingredients Inc. is a specialty food distributor that supplies the food and beverage and pharmaceutical industries with high-quality components. DMH Ingredients has supplied these industries with ingredients for over 20 years. It is a food and beverage industry with 11-50 employees. The specialities of company include Artificial Sweeteners, Coffee & Tea, Food Chemicals & Preservatives, Hydrocolloids, Freeze-Dried Fruits, Phosphates, Baobab, Custom Blended Products, Dehydrated Vegetables, Essential Oils, Flavors, Fruit Powders, Gums, Natural Sweeteners, and Nuts & Seeds

3. Aarkay Food Products

Aarkay Food is an industry leader in the production of Functional Food Ingredients and Additives that impart texture, color, and flavor to a wide range of food and beverage applications. Their extensive product line consists of Tomato Powder, Fruit & Vegetable Products, Cheese Powders, Natural Food Colors, and an array of specialty Ingredients.

4. RFI Ingredients

RFI Ingredients specializes in exceptional products and solutions for the dietary supplement, food, and beverage industries. It is a food and beverage industry (Privately held) with the company size 51-200 employees and headquartered at Orangeburg, New York.

5. Watershed Foods LLC.

Watershed Foods, LLC is an innovative, growth-oriented food and biotechnology company. Their plant is located in Gridley, Illinois, in central Illinois.

Watershed is an innovative manufacturer that will provide you with healthy snack options, such as freeze-dried yogurt, freeze-dried fruit, freeze-dried powders, and premium food components.

Market Key Players:

• Nutradry
• DMH Ingredient
• Paradise Fruits
•  Aarkay Food Products
• NutriBotanica
• Saipro Biotech Pvt. Ltd
•  Batory Foods
• International Flavours & Fragrances Inc.
• Kanegrade Ltd.
• Vinayak Ingredients Private Ltd
• Watershed Foods LLC.
• Artemis International
• AS Harrison & Co Pty Ltd.
• RFI Ingredients
• Van Drunen Farms

Major Market Segments Covered

By Type:

• Banana
• Grapes
• Blueberry
• Apple
• Strawberry
• Mango
• Others

By Application:

• Bakery & Confectionery
• Dairy & Frozen Desserts
• Beverages
• Food Supplements
• Soups and sauces
• Snacks and RTE products
• Others

By Region:

• North America

• US
• Canada
• Mexico
• Rest of North America

• Europe

• Germany
• France
• Italy
• Spain
• UK
• Nordic Countries
• Denmark
• Finland
• Iceland
• Sweden
• Norway
• Benelux Union
• Belgium
• The Netherlands
• Luxembourg
• Rest of Europe

• Asia-Pacific

• Japan
• China
• India
• Australia
• South Korea
• Southeast Asia
• Indonesia
• Thailand
• Malaysia
• Singapore
• Rest of Southeast Asia
• Rest of Asia-Pacific

• The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest of the Middle East & Africa

• Latin America

• Brazil
• Argentina
• Rest of Latin America

Conclusion

This report estimates Fruit Powders Market potential through analysing growth rates (CAGR %), Volume (Units) and Value ($M) data given at country level - for product types, applications and by different industry verticals. Because fruits contain more water, they are concentrated, demineralized, and spray-dried to create a flowable powder. Additionally, fruit powder is an excellent substitute for seasonal fruits. The market for fruit powder is being driven by its increasing nutritional value.