The global loyalty management market size was valued at USD 7.84 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 10.5% from 2022 to 2030.

Loyalty Management Market Overview

The loyalty management market encompasses efficient and planned activities to select, manage, associate, and control the purchasing behavior of customers. This method is used to retain customers by offering incentives for frequent purchases. These loyal customers share their experiences with their known contacts through an advocacy-driven, cloud-based and mobile-delivered program. This can boost branding and reach new audiences for the organization. It helps gather more data and insights to create more granular customer profiles. Loyalty management has become an important part of supplier strategy because of its impact on brand value and the ability of loyalty management programs to retain and attract potential customers.

The Loyalty Management has recently published by Contrive Datum Insights to its huge database which helps to shape the future of the businesses by making well-informed business decisions. It offers a comprehensive analysis of various business aspects such as global market trends, recent technological advancements, market size, shares, and new innovations. Furthermore, this analytical data has been compiled through data exploratory techniques such as primary and secondary research. Moreover, an expert team of researchers throws light on various static as well as dynamic aspects of the global Loyalty Management market.

Some Of the key players study are the

Different leading key players have been profiled to get better insights into the businesses. It offers detailed elaboration on different top-level industries which are functioning in global regions. It includes informative data such as company overview, contact information, and some significant strategies followed by key players: Alliance Data Systems Corporation, Oracle Corporation, IBM Corporation, Aimia Inc, SAP SE, Maritz Holdings Inc., Fidelity Information Services, Bond Brand Loyalty, Brierley+Partners, ICF International, Kobie Marketing, Tibco Software, Comarch., and others.

Industry Development:

• In June 2021, Oracle acquired CrowdTwist, one of the leading providers of cloud-native customer loyalty solutions designed to empower brands to personalize the customer experience.
• In May 2021, Kobie received an exclusive license to the loyalty and co-branded credit card space for Rosemark's Quantitative PersonaTM (QP) approach. The QP methodology identifies the most valuable customers in each market based on preferences that drive economic value.
• In April 2021, Comarch launched its new microsite, the Loyalty Marketing Cloud. The new website is designed to provide the ultimate user-friendly experience with improved navigation and functionality, while allowing customers to browse Comarch's products.

What are the major Applications, Types, and Regions for the Loyalty Management Market

By Component

• Software
• Service

            Professional Services

• Consulting
• Implementation
• Support & Maintenance

            Managed Services

By Organization Size

• SMEs
• Large Enterprises

By Deployment Type

• On-Premises
• Cloud

By Operator

• B2B
• B2C

Loyalty Management Market Regional Insights:

North America will account for over 32% revenue share in 2021. North America consists of mature economies such as the United States and Canada. Customers in the region prefer loyalty-based retail brands. Most customers prefer monetary benefits such as cash back, rebates, and product discounts. All these factors bode for market growth.
The adoption of solutions based on customer data analytics, real-time reporting, and aggressive investments in artificial intelligence loyalty programs is also driving the adoption of loyalty management solutions. Many organizations prefer to offer personalized loyalty programs to a range of customers with the potential to drive growth.
Asia Pacific is expected to register the highest CAGR of 11.6% during the forecast period. The Asia-Pacific region is home to emerging economies such as India and China. Rising internet penetration, increasing use of social media, and growing popularity of the e-commerce industry are driving the growth of the market. The use of credit and debit card transactions on e-commerce sites in China and India is also beneficial for developing the local market.

Geographically, the global Loyalty Management market has been analyzed in various regions such as North America, Europe, Asia-Pacific, Latin America, Middle East, and India. The global region is dominating this market in the upcoming future.

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• France
• Italy
• Spain
• UK
• Nordic Countries
• Denmark
• Finland
• Iceland
• Sweden
• Norway
• Benelux Union
• Belgium
• The Netherlands
• Luxembourg
• Rest of Europe
• Asia-Pacific
• Japan
• China
• India
• Australia
• South Korea
• Southeast Asia
• Indonesia
• Thailand
• Malaysia
• Singapore
• Rest of Southeast Asia
• Rest of Asia-Pacific
• The Middle East & Africa
• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest of the Middle East & Africa
• Latin America
• Brazil
• Argentina
• Rest of Latin America
• Loyalty Management Market report scope:

Frequently Asked Questions (FAQ) about the Loyalty Management market:

What is the CAGR of the global Loyalty Management market?

The Loyalty Management Market is growing at a CAGR of 10.5% During Forecast Period.

Which region would offer high growth for vendors in the Loyalty Management market?

North America will account for over 32% revenue share in 2021.

Which Is the Most potential market segment?

By Component

• Software
• Service
  • Professional Services
    • Consulting
    • Implementation
    • Support & Maintenance
  • Managed Services

Which are the top industry players in the Loyalty Management market?

Alliance Data Systems Corporation, Oracle Corporation, IBM Corporation, Aimia Inc, SAP SE, Maritz Holdings Inc., Fidelity Information Services, Bond Brand Loyalty, Brierley+Partners, ICF International, Kobie Marketing, Tibco Software, Comarch.

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