Organic Sanitary Napkins Market Size, Share & Trends Estimation Report By Type (Organic Pantyliners, Organic Menstrual Pads),By Application (Retail Outlets, Online Stores), By Region, And Segment Forecasts, 2023 - 2030
The Organic Sanitary Napkins Market share is expected to increase by USD 901.71 Million from 2022 to 2030, and the market's growth momentum will accelerate at a CAGR of 7.04% during the forecast period 2023-2030.
Organic Sanitary Napkins Market Overview:
Over time, consumers have become more concerned about the ingredients in the products they buy on a regular basis. The main part of an organic sanitary napkin is a pad with a cover made of organic plants. Also, organic sanitary napkins are gentle on the skin and have a higher percentage of biodegradable materials, which makes them disposable and good for the environment. So, the market for organic sanitary napkins is expected to grow a lot over the next few years.
Organic Sanitary Napkins Market: Key Drivers, Trends, and Challenges
The organic sanitary napkins market is growing because they are a healthier alternative to regular sanitary napkins. However, brand loyalty to regular napkins may slow market growth. Our research analysts have looked at historical data and figured out the key market drivers and the effects of the COVID-19 pandemic on the organic sanitary napkin industry. The complete analysis of the drivers will help figure out what the end goals are and improve marketing strategies to give them an edge over the competition.
Key Organic Sanitary Napkins Market Driver
The fact that there are healthy alternatives to regular sanitary napkins is one of the main things that is driving the growth of the global organic sanitary napkin market. To make sanitary napkins that have side effects, things like plasticizers, synthetic fibres, cellulose gels, and other bleaching chemicals are used. The most common problems are cervical cancer, infertility, thyroid problems, problems with hormones, ovarian cancer, diabetes, pelvic inflammatory disease (PID), and damage to the immune system. So, women are looking for alternatives to regular sanitary napkins that are better for their health. Since organic sanitary napkins are made from natural materials like cotton and natural fibres like banana fibre or wood pulp, they are not thought to cause these health problems. During the time frame of the forecast, these factors are likely to help the market in question grow.
Key Organic Sanitary Napkins Market Trend
The use of raw materials other than cotton, like banana fibre and wood pulp, to make organic sanitary napkins is another important thing that is helping the market grow. Organic sanitary napkins work the same as regular ones because they are made from the same kinds of raw materials. Their small carbon footprint also helps to protect the environment. For example, Saathi Pads, an Indian company, makes sanitary napkins that are good for the environment out of banana fibre that they get from farmers. Also, the compost from organic sanitary napkins can be used as fertiliser because it doesn't contain any chemicals that could hurt plants or the environment. These things will make more people want to buy organic sanitary napkins, which will help the market grow over the next few years.
Key Organic Sanitary Napkins Market Challenge
One thing that makes it hard for the global market for organic sanitary napkins to grow is that people tend to be loyal to the brands of regular napkins. Consumers will also pay more for brands they know and trust. In India, for example, the most popular sanitary napkin brands are Procter & Gamble and Johnson & Johnson, which shows that people prefer traditional brands. Conventional sanitary napkins have a wider reach because they were the first to market. Product differentiation in organic sanitary napkins is enough to get more people to use them. Also, not being able to find organic sanitary napkins and problems with leakage and comfort are likely to limit demand, which will hurt the growth of the market in question during the forecast period.
During the forecast period, the offline segment's share of the organic sanitary napkin market will grow by a large amount. The growth is due to the high number of sales in stores and the fact that there are many stores that sell organic sanitary napkins. Also, women trust offline stores because they give them information about the products and let them touch the products to learn more about how they feel.
This report gives an accurate estimate of how much each segment will add to the growth of the size of the market for organic sanitary napkins. It also gives actionable market insights on how COVID-19 will affect each segment.
Europe to Hold Major Share of Global Organic Sanitary Napkin Market
The global market for organic sanitary napkins can be split into five regions: North America, Europe, Asia-Pacific, the Middle East and Africa, and South America. Europe is expected to have a large share of the global market for organic sanitary napkins over the next few years. This is because more women are becoming aware of the benefits of using organic sanitary napkins.
When COVID-19 broke out in North America in 2020, it hurt the market and caused a healthcare and economic crisis. As of December 29, 2021, 54.40 million cases of COVID-19 had been reported in the US, and 0.84 million people had died because of it. In December 2020, the US started COVID-19 vaccination drives. By July 2021, almost 60% of the population had been vaccinated, which meant that lockdowns could be lifted. During the forecast period, these things are likely to drive up the demand for organic sanitary napkins, especially through online retail shopping.
|Units||Value (USD Billion)
|Growth Rate||CAGR of 7.04% from 2023 to 2030|
|Reasons to Purchase this Report||
Organic Sanitary Napkins Market research report gives a close look at the leading competitors with strategic analysis, micro and macro market trends and scenarios, pricing analysis, and an overall view of the market situation in the forecast period. It is a professional and detailed report that focuses on primary and secondary drivers, market share, leading segments, and geographical analysis. The report also looks at key players, major partnerships, mergers and acquisitions, as well as trends in innovation and business policies.
There are a few big names in the market for organic sanitary napkins ALYK, Inc., Bodywise (UK) Limited, iHerb, LLC, Rael Inc., Seventh Generation Inc., The Honest Company, The Procter & Gamble Company, TOTM Limited, Unilever, Veeda USA, Kimberly-Clark, Ontex, Unicharm Corporation
- In February 2019, P&G announced today its acquisition of This Is L., owner of L. products, to meet growing consumer demands for period products in the naturals segment. Its portfolio primarily includes beautifully designed, high quality tampons, pads, liners and wipes made with organic cotton.
- In May 2020, Ontex announced plans for new personal hygiene manufacturing plant in Rockingham County, North Carolina, US. The new facility is scheduled to start production from mid-2021.
- In October 2020, Kimberly-Clark Corporation acquired Softex Indonesia to accelerate growth in the personal care business segment across Southeast Asia.
- In 2019, Unicharm Corporation launched Sofy Chojukusui (ultra-sound sleep) Pant, which is a pant-type feminine napkin.
- Organic Pantyliners
- Organic Menstrual Pads
- Retail Outlets
- Online Stores
- ALYK, Inc.
- Bodywise (UK) Limited
- iHerb, LLC
- Rael Inc.
- Seventh Generation Inc.
- The Honest Company
- The Procter & Gamble Company
- TOTM Limited
- Veeda USA
- Unicharm Corporation