Global Packaged Muesli Products Market size USD 18.3 Billion in 2022 And Is Projected To Reach USD 23.4 Billion By 2030 Growing At A CAGR 4.6% During 2022-2030.
In recent years, the market for packaged muesli products has grown and become more common. Muesli is a breakfast food made from rolled oats, grains, dried fruits, nuts, and seeds. It is often eaten with milk or yogurt, or as a filling for smoothie bowls. One of the main reasons the market is growing is that more and more people want quick and healthy breakfast choices. Muesli is often sold as a healthy and beneficial breakfast food because it is high in fiber and contains many vitamins and minerals. This is appealing to people who want healthier choices to traditional breakfast cereals that are also easy to eat.
The growing trend of eating while on the go is also good for the market for packaged muesli. People who have busy lives often choose breakfasts that are easy to carry and ready to eat. People who want a quick and healthy breakfast that they can eat at home, at the office, or even while moving will find packaged muesli to be a good option.
Also, there has been a rise in the number of people buying organic and natural muesli goods on the market. People are becoming more aware of what they put in their bodies and are constantly looking for products that don't have any artificial ingredients or preservatives. To meet the needs of this growing group of health-conscious customers, manufacturers are putting more effort into making organic and natural versions of muesli.
Packaged muesli is sold in a lot of places, including shops, grocery stores, health food stores, and online platforms. This ease of access and availability helps the market grow by reaching a wide range of customers from different age groups and backgrounds. Also, companies are always coming up with new ideas and putting out new flavors, ingredient combinations, and packaging designs to attract customers and make their goods stand out. This variety of products helps to grow the market and meet the changing wants and needs of customers.
But there are also some problems in the market. When compared to other breakfast cereals, the price of packaged muesli can be higher, which may turn off customers who are price-conscious. Also, the breakfast cereal market as a whole is getting more and more competitive, which makes it hard for makers to stand out and get market share.
Overall, the packaged muesli products market is growing quickly. This is because people want healthy and easy breakfast choices, on-the-go eating is becoming more common, organic and natural products are becoming more popular, and new products are always being made. In the coming years, the market is likely to grow even more as people continue to put health and ease at the top of their lists.
Trends: Growing Health Consciousness
People are becoming more health conscious, which has led to a higher demand for healthy and easy breakfast choices. In this situation, packaged cereal has become more popular because it is known to be a healthy breakfast option.
Most of the time, rolled oats, nuts, seeds, dried fruits, and sometimes other grains are mixed together to make muesli. These items are a good source of dietary fiber, which is important for healthy digestion and makes you feel full. Whole grains, which are full of vitamins, minerals, and antioxidants, are also often in muesli.
One of the main reasons why packed muesli is so popular is that it is easy to use. They are ready to eat or take little time to make, which makes them a good choice for people who are busy or who want a quick and healthy breakfast. Muesli is a popular choice for people who care about their health and want to eat a healthy diet because it is easy to add to a daily routine.
Also, the fact that cereal can be used in many different ways lets people make their breakfasts their own. They can add milk or yogurt, fresh fruit, or even use muesli as a topping for smoothie bowls or treats. This makes it good for people who want a range of breakfast options but still want to focus on health and nutrition. Also, since gluten-free, vegan, and dairy-free diets are becoming more popular, many packaged muesli products are made to meet these special needs. They have options that don't contain allergens and other choices for people with different dietary needs.
Overall, more people are becoming aware of how important it is to live a healthy life. This, along with the convenience and health benefits of packaged muesli goods, has made them more popular among people who care about their health.
Customization and individualization are becoming increasingly prevalent in the muesli industry
Customization and personalization are becoming more common in the muesli market, which is due to the fact that people want unique experiences. Many businesses have caught on to this trend and now make muesli products that can be changed in terms of ingredients, flavors, and textures. This gives customers more control over their breakfast cereals.
Customizable muesli goods usually have a website or a section in a store where customers can choose their favorite ingredients from a long list. These options usually have a variety of grains, like oats, barley, or quinoa, as well as nuts, seeds, dried fruits, and sometimes even chocolate or other treats. With this amount of customization, people can make a muesli blend that fits their tastes and dietary needs.
The trend of customizing muesli is especially appealing to people who have certain food tastes or restrictions. For example, people who don't eat gluten can choose muesli mixes that don't have any ingredients that contain gluten. Vegans can choose cereal that doesn't have honey or dairy in it, which come from animals.
Muesli companies give customers a sense of power over their breakfast choices by giving them options that can be changed. This level of customization makes the link between the customer and the product stronger, which makes the customer happier and more loyal.
Also, tailoring goes beyond choosing the ingredients. Some companies also let customers choose how sweet or crunchy their cereal is. This gives them the chance to make the texture and eating experience fit their tastes. This amount of customization makes the customers even happier.
Overall, the trend of customizing and personalization in the market for muesli shows that people want more control over what they eat. Muesli companies are catering to individual interests, dietary needs, and taste profiles by giving customers a lot of choices and letting them make their own blends. This makes breakfast more personalized.
Drivers: Marketing and Branding
The success and popularity of packaged muesli goods depend on how well they are marketed and branded. Companies in this market spend money on a variety of strategies to position their goods well, show how healthy they are, and build a strong brand presence.
One important part of selling packaged muesli is stressing how healthy they are. Companies try to get the word out about how healthy muesli is, like how it is a good source of fiber, vitamins, and minerals. They often talk about how their goods are made with whole grains, fruits, nuts, and seeds to emphasize how natural and healthy they are. By telling people about the health benefits of muesli, companies hope to attract people who care about their health and want to eat a healthy diet.
Another important part of marketing is showing off the different ways that packaged muesli mixes tastes and ingredients. Companies highlight the wide range of flavors they offer, from basic combinations to new and unusual blends. They might also say what kind of nuts or fruits were used, like expensive nuts or organic fruits. By focusing on how the food tastes and how many different choices there are, companies try to get the attention of customers who are looking for unique and enjoyable meal or snack options.
Companies use different advertising tactics to get the word out and increase demand. This can include standard ways of advertising like billboards, TV commercials, and print ads. But in recent years, digital marketing and social media campaigns have become more and more common. Platforms like Facebook, Instagram, and YouTube are used by businesses to reach more people and talk to possible customers. They might show appealing pictures of cereal bowls, recipes, or customer reviews to make the product seem desirable and get people to try it.
Influencer marketing is another important way that packaged muesli goods are promoted. Companies work with blogs or people with a lot of followers in the target market who write about health and wellness. These influencers promote the products through reviews, recipe creations, or sponsored posts, using their reputation and reach to introduce muesli to their audience. Influencer endorsements can help build trust, bring more attention to a product, and sway consumers' choices about what to buy.
Also, companies spend money to build a strong brand identity and influence. This means coming up with a brand story, logo, and package design that fits with the values and tastes of the target market. A well-defined brand image helps customers tell your goods apart from those of your competitors and gives them a sense of trust and loyalty.
Overall, the popularity of packaged muesli goods depends on how well they are marketed and branded. By promoting muesli as a healthy and tasty choice through different marketing channels, businesses can raise awareness, create demand, and build a loyal customer base.
Convenience and Portability
Packaged muesli goods are popular because they are easy to use and easy to take with you. These products are made to be a quick and healthy meal or snack choice for people who are always on the go.
People who value getting things done quickly value the convenience of packaged muesli goods a lot. With pre-packaged cereal, you don't have to spend a lot of time making or cooking a meal. It saves time in the morning when people may not have much time for breakfast or during the day when they need a quick and healthy snack. People who want a quick and easy meal that is still healthy like how easy it is to make.
Packaged muesli goods are also convenient because they can be taken with you. They are easy to carry and eat on the go because they come in small packages with single servings. Packaged muesli is easy to eat on the way to work, at the office, or while moving because it doesn't need to be kept cold or eaten with extra tools. This makes it a good choice for people who are always on the go and need something healthy and filling that they can eat anytime and anywhere.
Packaged muesli goods are convenient and easy to take with you, which fits with the changing lifestyles and eating habits of many people. As more people lead busy lives, there is a rising demand for foods that can fit into their busy schedules without sacrificing health and nutrition. This need is met by packaged muesli, which comes ready to eat and is both handy and healthy.
Packaged muesli is also convenient and easy to carry, which makes it good for students, office workers, tourists, and people who like to do outdoor activities. People in these situations often need quick, compact meals or snacks that are easy to store, carry, and eat without a lot of preparation or cooking space.
Packaged muesli goods are popular among people who are short on time because they are easy to use and easy to carry. Because these products come pre-packaged and are easy to carry, they can be used for quick and healthy meals or snacks. This makes them good for people who are busy, who are traveling, or who are looking for easy food choices.
Restraints: Health and Nutrition Concerns
The market for packaged muesli products is held back by health and nutrition worries. Because these goods have added sugars, artificial flavors, and preservatives, many people who care about their health and well-being may not want to buy them. People usually think of muesli as a healthy and wholesome breakfast choice, but these additives can make it less healthy than it seems.
Added sugars are a big problem because they add to the total number of calories and can cause weight gain and other health problems if you eat too much of them. Some packaged muesli may have a lot of extra sugar to make it taste better and attract more customers, but this can be off-putting for health-conscious people who want to cut down on their sugar intake.
Artificial flavors and preservatives are often added to boxed muesli to make it last longer and make it taste better. But these additives might worry people who prefer natural foods that have been treated as little as possible. They might think that a product with artificial tastes and preservatives is less natural and more processed because it has these things in it.
People who care about their health tend to choose whole foods and goods with short lists of ingredients. Packaged muesli with added sugars, artificial flavors, and preservatives might not meet the needs of these customers, which could lead to a drop in demand for these kinds of goods.
Some companies have started putting healthy options on the market to address these worries. Most of the time, these choices have natural ingredients, less sugar, and no artificial chemicals. But it is still hard for the market as a whole to get over the bad reputation additives have and meet the changing needs of health-conscious customers.
Competition from Homemade Alternatives
The fact that people can make their own options is a big problem for the market for packaged muesli. Muesli is an easy and flexible breakfast that can be made at home with a number of different items. This gives people the freedom to change the mix of muesli to suit their tastes, dietary limits, and nutritional needs.
There are many reasons why people might choose to make their own oats instead of buying it already made. When people make cereal at home, they have more control over how fresh and good the ingredients are. They can choose to use ingredients that are organic, local, or from a certain brand. This gives them more trust in the overall quality of the product.
Also, when you make your own cereal, you can change it to suit your tastes. People can change the amounts of nuts, dried fruits, grains, and seeds in the mix to make it taste and feel the way they want it to. They can also add or leave out certain items to account for allergies or dietary restrictions. This makes homemade muesli a more accessible choice. Also, some people like to make their own cereal mix because it's fun. It can be seen as a creative and fun practice that gives people a sense of control over what they eat for breakfast. This level of participation and personalization may make eating homemade muesli more satisfying as a whole.
The cost comes into play as well. The price of prepared muesli can vary, but making it yourself can often be cheaper. People can buy the ingredients in bulk and make more muesli at a lower cost per serve than if they bought it already put together.
Because of these benefits, homemade muesli is a tough competitor in the market for commercial muesli. Manufacturers need to make their goods stand out by highlighting unique features like convenient packaging, special ingredient combinations, or extra convenience (like single-serve packets or pre-mixed varieties) to attract consumers who value convenience over customization.
Opportunities: Collaboration with retailers and foodservice providers
Working with retailers and foodservice providers is a good way for companies that sell packaged muesli to grow their distribution network and bring more attention to their brand. By teaming up with well-known retailers and food service providers, these businesses can use their partners' current reach and customer base to get into more markets.
One way to work with stores is to offer products that aren't sold anywhere else. This can mean coming up with unique muesli blends or tastes that are only sold at certain stores. Companies can create a sense of novelty and exclusivity by selling goods that aren't sold anywhere else. This can attract customers who are looking for something new and exciting.
Promotions in stores are another good way to work with businesses. Companies can run marketing efforts with retailers to show off their packaged muesli goods. This can be done by giving deals, offering bundles, or giving away free samples to get people to try and buy. Promotions in stores can make products much more visible and get people interested.
Customized packaging for certain retailers is another way that retailers and manufacturers can work together to make packaged muesli goods stand out. Customizing the design of the packaging, the brand, or the message to match the image of a particular retailer or their target group can help consumers feel more connected to the brand. Custom packaging can make a product stand out and make it more appealing to buyers.
Muesli product companies can also benefit from forming partnerships with places that serve food, such as hotels, bars, or catering companies. Food service companies have a wide range of customers, and they can offer muesli goods on their menus. This can be done by serving cereal for breakfast, putting it in yogurt parfaits or smoothies, or adding it to baked goods. By working together with foodservice providers, packaged muesli products can reach customers in different places and be used for more than just breakfast.
Overall, working with retailers and foodservice providers gives companies that sell packaged muesli the chance to use their existing delivery networks, raise brand awareness, and attract a bigger range of customers. Companies can improve their market presence and drive sales growth by customizing their products, using in-store promotions, making their packaging unique, and working with foodservice providers.
Online and direct-to-consumer sales
The rise of e-commerce sites and direct-to-consumer sales has given packaged muesli product companies a lot of new ways to reach more customers and grow their market share. Online sales platforms offer these businesses a number of benefits.
First, e-commerce sites let businesses reach customers who aren't in their immediate area. By having a strong online presence, businesses that sell packaged muesli can reach customers from all over the world, even in places where their products may not be easy to find in stores. This gives them more customers and more chances to sell.
Also, online sites make it easier for businesses to target specific groups of customers. Companies can learn about the preferences, interests, and buying habits of their target group through data analysis and customer profiling. This knowledge can then be used to make marketing plans and product offerings more effective and increase the number of people who buy.
Another big benefit of online sales is that they are easy to use. People can look at packaged muesli goods and buy them at any time, whether they are at home or on the go. This gives customers more freedom and makes them more likely to buy from you again. Also, online sites often offer different ways to pay and door-to-door delivery, which makes things even easier for customers.
the digital market, it's important to have a strong online profile. This means making a website or e-commerce store that is interesting and easy to use, optimizing product listings with detailed descriptions and eye-catching images, and using effective search engine optimization (SEO) techniques to make it easier for people to find you when they look online. Making online shopping easy and safe builds trust and pushes customers to stick with you.
In the online world, optimizing distribution channels is also very important. Companies can form agreements with well-known online marketplaces or think about setting up their own channels for selling directly to customers. This gives them more power over their prices, their brand, and their relationships with customers. Using social media and online advertising is another way to make a business more visible and attract potential customers.
Customer reviews and scores are a big part of how well something sells online. Positive reviews and scores can have a big impact on how people choose to buy packaged muesli products because potential buyers use the experiences of others to judge the quality and value of the products. Encourage happy customers to leave reviews and reply to customer comments to build trust and credibility in the online marketplace.
By taking advantage of the opportunities that e-commerce platforms and direct-to-consumer sales models offer, businesses that sell packaged muesli can grow their market presence, target specific customer groups, make things easier for customers, and get them more involved. To get the most out of online sales and help the market grow, it's important to have a well-rounded online plan and make sure that distribution channels are working as well as they can.
Major Market Segments Covered:
By Type :
Most of the time, packaged muesli foods are eaten for breakfast. They have rolled oats, nuts, seeds, and dried foods mixed together. For more texture and nutrients, these ingredients are often mixed with other grains like wheat flakes or bran. People often eat packaged muesli grains with milk or yogurt, and honey or other natural sweeteners are sometimes added to make them taste sweeter. They are a healthy way to start the day and are popular with people who are looking for a healthy breakfast option.
Muesli bars that come in a package are a quick and easy snack that people can take with them. The materials for these bars are pressed together into a bar shape. Most of the time, the base is made of oats, nuts, seeds, dried fruits, and glues like honey or sugar. Some cereal bars may also have things like chocolate chips, coconut, or spices added to them to change the taste. Muesli bars have a good mix of carbs, proteins, and healthy fats, which makes them a popular choice for people who want a healthy snack or a boost of energy during the day.
In packaged muesli products, the "Others" category includes a wide range of choices that are not cereals or bars. Muesli mixes, which are pre-packaged combinations of muesli ingredients that customers can change to suit their tastes, may be in this category. Muesli clusters are another choice. The ingredients are baked together to make small, crunchy clusters that can be eaten as a snack or added to other foods like yogurt or smoothies. Muesli-based snacks can also include things like cookies, granola bites, and trail mixes that combine muesli with other tasty ingredients. People who like the tastes and textures of muesli in different forms can use these goods to make a variety of snacks.
Supermarkets are big shops that sell a lot of different things, like food, snacks, and breakfast foods. They are one of the main ways that packaged muesli goods get to people. In supermarkets, packaged muesli goods have their own areas or aisles. Customers can usually choose from different brands, flavors, and ways of packaging in these areas. Customers can look at and compare different muesli products and other grocery items at the same time in a supermarket, which is a handy way to shop.
Convenience stores are smaller stores that are usually open for longer hours, often 24 hours a day, 7 days a week. They serve customers who want to buy things quickly and easily. Because they are easy to grab and go, packaged muesli products are often sold in convenience shops. People go to these stores a lot in cities and other places where they need to make quick purchases or grab a snack on the go. Even though convenience shops may not have as many products as supermarkets, they usually have a few famous brands of packaged muesli to meet customers' immediate needs.
In the "Others" group, there are different types of stores that don't fit into the categories of supermarkets or convenience stores. Some of these outlets are specialty food stores, health food stores, online retailers, and places like cafes, hotels, and restaurants that serve food. Many specialty food stores and health food stores carry different kinds of muesli, including organic and gluten-free choices, to meet the needs of customers with specific dietary preferences or needs. Online stores make it easy to buy packaged muesli from the safety of your own home, and they usually have a wide range of brands and flavors. Cafes, hotels, and restaurants that serve food may include packaged muesli products on their menus, either as a breakfast choice or as an ingredient in other dishes.
By Packaging Type:
Breakfast cereals often come in boxes, like boxed granola. It is usually sold in strong cardboard boxes of different sizes, from small to big enough for a family. The boxes protect the oats so that it stays fresh and doesn't get crushed when it's being moved or stored. The package is made to keep the muesli's quality and freshness, making sure it gets to consumers in good shape. Boxed muesli comes in many different kinds and types, so people can choose what they like best based on how they like their food to taste.
Individual Portion Packs
Individual portion packs are single-serving bags that are easy to carry and use. They are easy to eat on the go, which makes them popular with people who are busy and need a quick breakfast or snack. Each package comes with a pre-measured amount of muesli, so you don't have to measure or divide it. The packaging is usually small, light, and resealable, which makes it easy to carry in bags or pockets and keeps the food fresh. Individual portion packs make it easy for people to eat muesli when they are moving, at work, or doing activities outside.
Bulk muesli comes in bigger bags or packages that are good for families or places that serve food. This type of packaging is made for people who eat muesli often or in big amounts. Bulk muesli can be sold in containers as small as a few pounds or as big as those used in businesses. Buying cereal in bulk cuts down on how often you have to buy it and can save you money. The package for bulk muesli can often be resealed. This lets people store the product after it has been opened, keeping it fresh and good. It's a good choice for people who like to keep a lot of muesli on hand or need bigger amounts for their needs.
Japan and Canada are also important markets. Between 2020 and 2027, they are expected to grow by 2.4% and 3.8%, respectively. Germany is projected to grow at a CAGR of about 3.1% in Europe. By 2027, the market in the Asia-Pacific region, which is led by countries like Australia, India, and South Korea, is projected to reach US$ 2.8 billion.
Based on a full analysis of the company's growth prospects, the Americas will have the most growth in this market over the next few years. In the area, the market will grow steadily over the next few years as more people become aware of how important it is to eat healthy breakfast foods.
Scope Of Report:
|Value (USD Billion)
|CAGR of 4.6% from 2023 to 2030
- Convenience Stores
|By Packaging Type
- Boxed Muesli
- Individual Portion Packs
- Bulk Muesli
- Associated British Foods
- Bob’s Red Mill Natural Foods
- General Mills
- Kellogg Co
- Post Holdings And Others.
| Regional Scope
- North America
- The Middle East & Africa
- Latin America
|Reasons to Purchase this Report and Customization Scope
- 6-month post-sale analyst assistance.
- 10% Free Customization and 15 Company Profiles in addition to the ones specified
Market Key Players:
- Associated British Foods
- Bob’s Red Mill Natural Foods
- General Mills
- Kellogg Co
- Post Holdings And Others.
1. Associated British Foods
Associated British Foods said that they are a diversified international food, ingredients, and retail group with sales of £17 billion, 132,000 workers, and operations in 53 countries in Europe, southern Africa, the Americas, Asia, and Australia. They said that their goal was to take strong, long-term leadership positions in markets where there was a chance for profitable growth and where people needed quality goods and services. Also, they said that they don't actively talk to people through their LinkedIn page, and they made it clear that no ABF plc job openings will be posted on that page.
2. Bob’s Red Mill Natural Foods
Bob's Red Mill Natural Foods makes over 400 items, some of which are certified gluten-free and organic. They sell a wide range of whole grain goods, from flours and baking mixes to hot cereals and grains. The statement also said that since 2010, Bob's Red Mill has been run by its employees. They are proud of the fact that "whole grain foods are served for every meal of the day."
3. General Mills
It was said that the reason General Mills exists is to make food that everyone loves. But they stressed that their goal is bigger than that. People say that General Mills is a place that values being a force for good and gives people daily chances to learn more, gain new views, and rethink what's possible. They look for people who think big and have big hearts and encourage them to push each other and grow together. The statement also shows that General Mills wants to be the undisputed leader in the food business, so they hire people who can't wait to see what happens next.
People have said that PepsiCo is a place for people who are interested. They ask people who think, act, and make changes to support innovation, take calculated chances, and question the status quo. The message made it clear that everyone, from top managers to front-line team members, is excited about the future. PepsiCo takes risks, and the people who work there are willing to try to make the world a better place.
People at PepsiCo say that their employees are the most important part of the company because they help people connect with their goods in a strong way. The statement said that when the group got together to celebrate, it was possible that one of their well-known brands was there. Being a part of PepsiCo means being a part of a global team of creative people who make, sell, and distribute goods that more than 1 billion people use every day.
People say that PepsiCo's culture is open to everyone and encourages people to be themselves. No matter who they are or where they come from, they have the power to change the world and the lives of those around them. By being in the moment, people can learn, grow, and improve their skills for the future. Supportive teams at PepsiCo can help people reach their career goals and make a difference for people and the planet around the world.
5. Post Holdings
It was said that Post Holdings, Inc., which has its main office in St. Louis, Missouri, is a parent company that does business in different types of consumer packaged goods. Center-of-store, refrigerated, food service, food ingredients, pet food, and private brand food are some of these groups.
Post is known as a leader in the ready-to-eat cereal market in North America through its Post Consumer Brands business unit. They sell many different types, such as Honey Bunches of Oats®, PebblesTM, Great Grains®, and Malt-O-Meal® bag cereal. Post also has a strong place in the ready-to-eat cereal market in the United Kingdom with its famous Weetabix® brand.
Post is also the leader in the market for foods that need to be kept cold. They bring new egg and potato products with extra value to the foodservice channel and the refrigerated side dish category in grocery stores. Under the brands Bob Evans®, Better'n Eggs®, Simply Potatoes®, and Crystal Farms®, they sell side dishes as well as egg, sausage, and cheese items.
Post also has a stake in 8th Avenue Food & Provisions, which makes it a part of the private brand food market. This company is known as a leading holding business for consumer products. Its main focus is on private brand products.
Major Market Segments Covered in Packaged Muesli Products Industry Research:
- Convenience Stores
By Packaging Type:
- Boxed Muesli
- Individual Portion Packs
- Bulk Muesli
Packaged Muesli Products Market Regional Insights
- North America
- Rest of North America
- Nordic Countries
- Benelux Union
- The Netherlands
- Rest of Europe
- South Korea
- Southeast Asia
- Rest of Southeast Asia
- Rest of Asia-Pacific
- The Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of the Middle East & Africa
- Latin America
- Rest of Latin America
In conclusion, the market for packaged muesli products has a lot of choices to meet the different tastes and needs of consumers. There are different kinds of packages on the market, like boxed muesli, single-serving packs, and bulk muesli. Most boxed muesli is offered in sturdy cardboard boxes of different sizes to keep the product fresh and safe. Individual amount packs make it easy for busy people to take their meals with them. Bulk muesli comes in bigger bags or containers that are good for families or food service businesses and save money and time. The market is driven by the demand for healthy and easy breakfast choices, with a focus on different flavors, varieties, and dietary preferences like gluten-free and organic. Overall, the market for packaged muesli products keeps changing, giving consumers a lot of options and meeting their wants for healthy and easy breakfast options.