The Global Video Streaming Market Size Was Valued At USD 59.14 Billion In 2022 And Is Expected To Expand At A CAGR Of 21.3% From 2022 To 2030.

Video Streaming Market Overview

The global COVID-19 pandemic has been unprecedented and shocking. Demand for video streaming is higher than expected in all areas compared to levels before the pandemic. According to our research, the world market grew by 5.7% more in 2020 than it did in 2019.

In the report, players like Netflix Inc., Hulu LLC, IBM Corp., Amazon.com Inc., and others offer different software and content delivery services. Some of the streaming channels and platforms that these companies offer are HBO Max, Amazon Prime Video, Crackle, Paramount Plus, Disney Plus, Acorn TV, and others.

The global market has grown because more people are using social media sites online and more people have access to the internet. For example, in May 2021, the social media platform Meta (Facebook Inc.) had more than 2.40 billion users. Also, each of the social media sites WhatsApp and YouTube has more than 1 billion users.

Also, the market is growing because there is more video data traffic around the world because more people want videos with better resolutions. Also, market players are making more advanced platforms to meet the growing needs of the education sector.

Market Dynamics

Drivers

Live streaming is one of the best features that has been driving up the value of the Video Streaming Industry's market value. This feature is used to grow the business by getting in touch directly with the right people. So that they won't have any trouble understanding any questions about business. Which is the main source of more money these days. As this is at the peak's highest point. So live video streaming is becoming more popular on streaming services all over the world.

Recent improvements in technology, like artificial intelligence and blockchain, have made it easier for Video Streaming Market applications to grow. As technology improves, more and more people are interested in using video streaming, so the quality of the videos is getting better. This is also what has led to the growth of cloud-based streaming services in the past few years.

A free video service is now part of the Amazon shopping app. The company made MiniTV, a free video streaming service with ads that can be used in the Amazon shopping app.

Liveu, a company that streams live events, was bought by the Carlyle Group for about $400 million. This makes it easier to send and stream videos.

The Walt Disney Company's streaming service, Disney+, will start this summer in 42 countries and 11 more territories, including the Faroe Islands, the company said in January 2022. In fact, some of the new countries are South Africa, Turkey, Poland, and the United Arab Emirates. With this expansion, Star members can now watch content from Pixar, Marvel, Star Wars, Disney, National Geographic, and other companies.

Growth Opportunities

As the pandemic has spread over the past few days, it has had a big effect on the way people live. So, in many countries, the government put restrictions in place to stop the pandemic from getting worse. People started to stay at home and take care of their business online because of this. This made changes to the way Video Streaming works. Because of the lockdown, the value of video streaming on the market has gone up.

People are more interested in using YouTube, Netflix, Hulu, etc. these days because of the lockdown. Before, when the virus was spreading, people would stay home and spend their time watching videos. This has made Video Streaming more valuable on the market in recent years.

Restraints

The main reason for the restrictions is the limited bandwidth, which makes it hard to stream videos. Because of this, some people are having trouble with their videos lagging. As a slow connection can be caused by a bad connection, if the customer chooses a good connection, they can watch high-quality videos on the internet without any problems.

Challenge

The biggest problem in the market is the lack of bandwidth. Because there are different kinds of bandwidth on the market, different people like different qualities of bandwidth limitations. If the bandwidth limit is too low, there will be problems with the connection while the video is being streamed. So, people need to know that there are limits to their bandwidth, and it's up to the customer to choose the bandwidth that works best for them. So this is one of the biggest problems with the growth of the Video Streaming Market.

Segment Overview

Streaming Type Insights

Live streaming brought in the most money in 2021, with a market share of almost 61.5%. The segment is growing because digital media devices are becoming more popular and people have easier access to faster internet for online media. A few more things that make live video streaming better are the lack of ads, the ability to watch on mobile devices, the use of a lot of content, the potential for a huge audience, and high-quality broadcasts. Live events like sports games and concerts have kept the high value of live video streaming. Non-linear streaming, on the other hand, is expected to grow a lot in the coming years because it is easy to use and allows series to be linked. Watch-time options, no buffering, high capacity, and the ability to pause live are a few more things that help the non-linear streaming segment of the industry grow. Also, with both streaming formats, video-on-demand is likely to become popular among people of all ages.

Solutions Insights

In 2021, almost 44% of the market was in the OTT category. People can watch movies and TV shows online with OTT solutions without having to pay for traditional cable or Pay-TV subscriptions. During the projection period, the category is expected to grow a lot due to the growing need for better business process automation and the fact that broadband infrastructure is now everywhere. The growth of the segment is likely to be sped up by new OTT features, such as hybrid ways to make money, digital original content, and the fragmentation of content caused by fierce competition.

In 2021, the Pay-TV market made up a big chunk of the world's income because of the sharp rise in demand for Pay-TV services in countries like China, India, Mexico, and Brazil. Customers are also choosing OTT services more and more because Pay-TV and IPTV services are charging more for programming. Because more people have access to unlimited data plans and free public WiFi, the number of OTT service providers has also grown. Home Box Office, Inc. created HBO Now, an internet streaming service that lets people watch HBO episodes online without a cable membership.

Platform Insights

In 2021, smartphones and tablets made the most money because they made up nearly 31% of the market. This group is growing because of things like easier access to the internet, more money, better living conditions, and changing ways of life. Also, the smart TV market is expected to grow a lot over the next few years because it offers a wide range of TV channels and video streaming services like Netflix.

Live streaming on phones and tablets is easy because there are so many reliable internet services out there. These devices are more likely to be used to watch internet content because they are portable and easy to use from a distance. But the popularity of streaming video services like YouTube TV, Hulu, and PlayStation Vue has gotten people interested in smart TVs. Applications like PLEX that organise TV content are expected to drive the growth of this segment because they let smart TVs play any kind of media content.

Regional Analysis

During the forecast period for the video streaming market, it is expected that North America will have the largest market share. This is because it is home to major players like Netflix, Inc., Alphabet Inc., Amazon.com, Inc., Microsoft Corporation, and others. Also, the growth of the market is helped by the fact that more and more people in the U.S. and Canada use platforms for video on demand and video games. The Entertainment Software Association says that in the U.S. in 2020, there will be about 214 million people who play video games. There is at least one person who plays video games in 75% of all homes.

During the forecast period, Asia Pacific's share of the global video streaming market is expected to grow at a very fast rate. The market is growing quickly because more and more people are using video streaming services like video on demand and over-the-top (OTT) platforms. Also, big players in Asia-Pacific like Disney+ Hotstar, Tencent Holdings Ltd., and others are developing streaming software and growing their services. For example, Tencent Holdings Ltd. launched a video streaming service in Thailand in July 2020 to grow its business outside of China. The company's WeTV, Tencent's JOOX music and streaming service, and its mobile PUBG game are now available all over Thailand.

Also, Europe is growing a little bit because more people want to watch live streaming videos online and more people are buying on-demand videos. Several companies in Europe, like Netflix Inc., Hulu LLC, and Disney Plus, are making it easier for people to sign up for OTT services. For example, Netflix Inc. said in 2020 that it had more than 66.7 million subscribers in Europe, the Middle East, and Africa.

During the time frame of the forecast, the Middle East and Africa market is expected to grow by a CAGR. People in the UAE, GCC, South Africa, and other places are using online streaming platforms more and more. According to a report from the International Telecommunication Union (ITU), in 2020, 4 out of 10 people from the Middle East and Africa will watch online videos.

South America is growing at a moderate rate because more and more people in Argentina, Brazil, and other places are getting mobile internet. According to a report from the World Bank Organization, the fact that 73.9% of people in Brazil have access to the internet means that spending on video streaming has gone up.

Scope Analysis:

Recent Developments

• In January 2022, IBM Corporation released an advanced IBM streaming mobile app that makes workplace communications better all over the world. The app can be downloaded from the app store and the play store. Users can broadcast and live stream videos with IBM's video streaming app. IBM's streaming broadcasting tool for businesses has more security and better features than other tools.
• In September 2021, Roku released a 4K streaming stick that users can connect to through Wi-Fi and that makes the experience faster. The Roku Streaming Stick 4K is a high-tech streaming device that comes in two different versions. Both models have an HDMI port, work with TVs, and have Dolby Vision.

Market Segmentation

This portion of the study on the Video Streaming Market gives detailed data on the segments at the country and regional level, thereby aiding the strategist in determining the target demographics for the relevant product or service and the impending opportunities.

By Streaming Type

• Live Video Streaming
• Non-Linear Video Streaming

By Component

• Software
• Transcoding and Processing
• Video Delivery and Distribution
• Video Management
• Others
• Content Delivery Services
• Live Broadcasting
• VOD & Complementary Content
• Low Latency Video Streaming Services

By Solutions

• Internet Protocol TV
• Over-the-Top (OTT)
• Cable TV
• Pay-TV

By Platform

• Gaming Consoles
• Laptops & Desktops
• Smartphones & Tablets
• Smart TV

By Service

• Consulting
• Managed Services
• Training & Support

By Revenue Model

• Advertising
• Rental
• Subscription

By Deployment Type

• Cloud
• On-Premises

By End User

• Enterprise
• Corporate Communications
• Knowledge Sharing & Collaborations
• Marketing & Client Engagement
• Training & Development
• Consumer
• Real-Time Entertainment
• Web Browsing & Advertising
• Gaming
• Social Networking

• E-Learning

By Companies

• IBM Corporation (U.S.)
• Alphabet Inc., (U.S.)
• com, Inc. (U.S.)
• Netflix, Inc., (U.S.)
• Hulu LLC (The Walt Disney Company) (U.S.)
• Brightcove, Inc. (U.S.)
• Apple, Inc. (U.S.)
• Roku, Inc. (U.S.)
• Haivision, Inc. (U.S.)
• Tencent Holdings Ltd. (China)