Market Overview:

Executive Summary

The Kitchen Tableware Market size was projected to be US$ 43.4 billion in 2023. By the end of 2024, the industry is likely to reach a valuation of US$ 45.2 billion. During the forecast period, the global market for kitchen tableware is expected to garner a 4.2% CAGR and reach a size US$ 68.2 billion by 2034.

The growth of the Kitchen Tableware Market is being influenced by economic growth in developing countries and the increasing popularity of attractive kitchen tableware in different regions. The commercial industry is experiencing rapid growth in developing countries like the Asia Pacific, with substantial investments being made in the sector. With the increasing demand for tourism, Thailand and Malaysia have seen a significant growth in the number of hotels and resorts. Due to the surge in traffic, several companies in the hotel sector have enhanced their products and services and acquired additional items, leading to an increased demand for kitchen tableware in the projected period.

In addition, there has been a significant rise in disposable income and the number of households, leading to a surge in demand for dinnerware due to changing lifestyles. The increasing number of houses and the urbanization trend are contributing to the growing demand for kitchen tableware worldwide. The market growth of kitchen tableware products is being accelerated by the increasing consumer spending on home kitchen products.

The Kitchen Tableware Market has experienced significant growth over the past two decades. Nevertheless, the increasing expenses associated with raw materials are likely to impede the growth of the Kitchen Tableware Market. In addition, the increasing urbanization in developing regions presents promising prospects for expanding the market. The growth of the Kitchen Tableware Market is being driven by rapid industrialization and an increase in disposable income in the developing region of the Asia Pacific.

The growing popularity of smart kitchens is changing the way consumers shop, leading to a significant impact on market growth and a rise in spending on smart kitchenware products. The growth of the residential sector in the industry is resulting in an expansion of the market. The introduction of cutting-edge and intelligent kitchenware products is leading to a decrease in the amount of time required for kitchen tasks. Manufacturers have introduced Smart Cookware products in the market, featuring app-enabled designs and self-cooking capabilities. Consumers are increasingly demanding kitchenware appliances that can be controlled remotely through their smartphones, leading to a rise in popularity for this particular appliance.

People are looking for kitchen dinnerware that matches their dynamic and contemporary way of life more and more as urbanization picks up speed and lifestyles get busier. Take, for instance, the increasing demand for compact and versatile tableware that caters to smaller households or busy professionals who prioritize convenience over aesthetics. Urbanization is the term used to describe the migration of individuals from rural to urban areas. Consequently, there has been an increase in the number of people residing in apartments and condominiums. Due to its compact size, kitchen dinnerware that takes up minimal space is gaining popularity. In 2022, the global urbanization rate stood at 57%. It's worth noting that a significant majority of the world's population resides in urban areas. Urbanization rates in North America are significantly high, with more than 80% of its population residing in cities. There is an increasing need for versatile kitchen tableware items that can fulfill multiple functions, catering to the varied requirements of today's customers.

In addition, the evolving tastes of customers in home décor, particularly towards minimalist and contemporary designs, also apply to kitchen tableware. In urban living spaces, clean and minimalist designs are often favored.

Manufacturers of kitchen tableware are adapting to the needs of modern consumers by creating innovative and convenient designs that are perfect for compact living spaces and busy schedules. Lightweight and long-lasting materials are gaining popularity as they meet the demand for practical yet stylish products. The kitchen tableware market is significantly influenced by changes in consumer lifestyle, which in turn affect product design, functionality, and materials used. With the increasing importance placed on convenience and contemporary design, the market has responded by providing a wide range of products that meet these evolving preferences. With the impact of urbanization and the fast-paced nature of modern life, it is expected that the kitchen tableware market trend will persist.

Definition

Kitchen tableware, also referred to as kitchen utensils, is an essential part of any culinary setup. Dinnerware refers to any item that is utilized for serving individual portions of food during a meal. Tableware encompasses a wide range of dishes, ranging from simple plates and bowls to more specialized dinnerware with unique shapes, colors, and sizes. The choice and arrangement of tableware will be determined by the types of dishes being served. Materials such as melamine, porcelain, glass, stoneware, and earthenware are commonly used.

The kitchen tableware consists of cups, chopsticks, plates, bowls, forks, knives, spoons, and other items. Dinnerware consists of plates, bowls, and cups. Everyday ceramic dinnerware is commonly referred to as crockery, as opposed to fine, expensive china. When the event calls for a touch of elegance without being overly formal, you'll opt for crockery to set the table. A dinner plate is a common utensil for serving main meals. A typical dinner plate measures between 11 and 12 inches in width.

This plate is commonly used throughout the meal and is placed above the charger after the salad. Many individuals enjoy having their lunch and dinner served on the same plates. Different types of dishes have varying shapes, including soup bowls. Since this dish is specifically made for containing liquid foods such as soup. The form is designed with the primary purpose of holding soup. The top of the plate features a curved arch shape resembling a bowl. There are, nonetheless, distinctions between soup plates for formal and informal dinners. During formal dinners, the height of the soup plate is often reduced.

Market Dynamics:

Trend

Growing Investments in the Hotel & Catering Industry drive the market

The global table and kitchen market is influenced by shifts in consumer lifestyles, tastes, and preferences, along with a rise in disposable income, growing investments in the hotel & catering industry, improvements in living standards, the growth of the middle-class population, and a booming retail sector.

With the evolving tastes of consumers, there has been a growing desire for vintage glass drinkware and dinnerware. The growth of the tableware market is driven by the rising investments in the hotel and catering sectors in emerging economies such as India. In addition, the growth of the global kitchen and tableware market is supported by the increasing prevalence of online shopping.

Drivers

Global Expansion of the Middle-Class Population

The projected expansion of the kitchen tableware market in the upcoming year is set to be driven by various factors. The growing popularity of home renovation projects and the increase in disposable incomes have led to a greater demand for tableware that is both visually appealing and practical. In addition, the increasing demand for environmentally-friendly and cutting-edge kitchen products reflects consumers' values, which is pushing the market towards sustainable materials and distinctive designs.

In addition, the growing number of people in the middle class around the world, along with the ease of online shopping, is expected to drive market growth. This is because consumers are looking to improve their dining experiences by purchasing high-quality and fashionable tableware.

Restraints                                                          

Changing Consumer Preferences Towards Sustainability

The kitchen tableware market is facing challenges due to increasingly strict environmental regulations and a growing focus on sustainability. Adhering to environmentally-friendly practices and regulations may result in higher production costs and require adjustments to manufacturing processes. In addition, the changing consumer preferences towards sustainable and eco-friendly products could have an impact on the market. This may necessitate companies to adjust their product offerings and practices to meet the evolving environmental standards.

Opportunities

Growing Popularity of NewMoon Series in the Market

Major market players are responsible for developing and releasing new products with enhanced capabilities. Borosil, a well-known glassware manufacturer in India, produces glassware made entirely of borosilicate. Borosilicate glasses have the unique advantage of being suitable for use in both the freezer and the microwave, setting them apart from traditional glassware. There has been a noticeable increase in demand for borosilicate glasses due to their versatility and wide range of applications.

In 2021, there is a growing demand for high-quality porcelain with a timeless design. The focus is on clear lines, soft, muted colors, and the use of natural and sustainable materials. The NewMoon series stands out with its circular lines and high-quality white premium porcelain. Its interesting, asymmetrical shape gives it a timeless, classic, modern, and unique look.

Challenges

Continuous Demand for Innovation in the Kitchen Tableware Market

The kitchen tableware market is constantly challenged by fierce competition and the ever-present demand for innovation. In a highly competitive industry, companies need to consistently invest in research and development to bring forth innovative and attractive products. Keeping up with rapidly evolving consumer trends can be challenging for market participants, especially those who are struggling to allocate resources and maximize growth potential. The pressure to innovate and differentiate from competitors can further exacerbate these challenges.

Impact of COVID-19

The overall performance of the kitchen tableware business has declined due to the ongoing pandemic. The production and distribution processes have been negatively impacted due to the supply chain interruption.

Pay cuts have been implemented for factory workers. Many individuals have refrained from venturing outside to make purchases as a result of the stay-at-home orders.

The growth of the kitchen tableware market is fueled by the hospitality and catering sectors, although the demand for glassware has been affected by the current economic situation.

Segmentation Analysis:

Segmentations:

By Product Type

The market is divided into different product types, including Dinnerware, White Goods, Flatware, and Drinkware.

Dinnerware consists of various types of dishes, bowls, and platters that are used for serving and enjoying meals. This type of kitchen dinnerware consists of both everyday and special occasion dishes. Dinnerware is crafted from a variety of materials, such as ceramic, porcelain, glass, and stainless steel. It suggests that there is a wide range of tableware sets to suit various preferences and budgets. The dinnerware market segment plays a crucial role, as changes in style, material, and utility often influence the preferences of consumers in general.

Dinnerware is a highly sought-after product in the Global Kitchen Tableware Market, thanks to its wide range of materials and styles, its crucial role in table setting, and its incredible versatility.

Drinkware encompasses a wide range of items that are utilized for serving beverages, including glasses, cups, and mugs. It is available in a variety of shapes and materials to suit different types of beverages. Consumer preferences and the overall eating experience greatly influence trends in drinkware. There may be some interesting innovations in this category, such as double-walled glasses for insulation.

• Dinnerware
• White Goods
• Flatware
• Drinkware
• Others

By Application

The segment can be further divided into residential and commercial categories based on application.

The market growth was impacted by residential applications. Residential application refers to the kitchen dinnerware used in houses for both everyday dining and special occasions. Tableware commonly found in homes, apartments, and other residential settings is encompassed. The Residential Application sector holds the majority market share, accounting for over 80%. This is because kitchenware is an essential part of every home, used on a daily basis for cooking, dining, and entertaining. Consumers who value having a diverse range of products that cater to their personal tastes, preferences, and practical needs play a crucial role in driving the kitchen tableware industry.

• Residential
• Commercial

By Distribution Channel

This sub segment focuses on the distribution of kitchen tableware through large retail establishments such as supermarkets and hypermarkets. Customers have the convenience of browsing and purchasing tableware items while shopping for other household goods. Supermarkets and hypermarkets offer a wide selection of cookware products, making it easy for customers to find what they're looking for. In addition, supermarkets and hypermarkets often offer competitive prices on cookware products. Supermarkets and hypermarkets provide customers with a wide range of dinnerware options, making it convenient for them to find everything they need in one place. The presence of these establishments greatly contributes to the overall market sales.

The online sub-segment includes the distribution of kitchen tableware through e-commerce platforms. Consumers have the convenience of browsing, selecting, and purchasing dinnerware online, with the added benefit of having their chosen products delivered right to their doorstep. The online distribution channel has experienced substantial growth, offering a convenient shopping experience and a diverse selection of choices. It caters to a wide range of consumers who value convenience, a variety of options, and the ability to make well-informed purchasing choices.

• Supermarket/Hypermarket
• Independent Stores
• Online
• Others

Regional Insights:

Geography Chapter

Leading Role of the United States in the Market

North America holds the largest share in the global Kitchen Tableware market and is projected to experience a steady growth rate of 4.4% during the forecast period. The US has the largest share when it comes to country. Projected to be a significant driving force in the US market for kitchen tableware is the rise in home renovation and kitchen renovation projects. The United States is home to one of the world's largest house renovation projects. In addition, the cost of a dining room makeover is increasing.

Throughout the projected period, the trend in home renovation is anticipated to persist. In addition, home and dining renovation projects are expected to shift revenue towards ceramic tableware products, which will contribute to market growth.

In addition to the increasing popularity of home renovation and modular kitchen projects, the strong distribution network between manufacturers and retailers, along with the rapid growth of online retail sales, are expected to contribute to market growth in the forecast period. In December 2019, Ahimsa, an Indianapolis-based company, introduced a revolutionary line of stainless-steel dinnerware for children. This innovative collection includes a variety of colorful dishes, bowls, cups, and cutlery. In addition, the use of flatware for eating is quite common among Americans, which is likely to contribute to an increase in demand in the future.

Europe's Prominence in the Kitchen Tableware Industry.

Europe is expected to experience a compound annual growth rate of 4.7% throughout the projected timeframe. Europe's rich cultural diversity is reflected in the wide variety of kitchen tableware types that are in demand. Various regions may exhibit varying preferences when it comes to materials, designs, and colors. Europe has emerged as a prominent player in the kitchen tableware industry, thanks to the high demand for these items and the increasing purchasing power of consumers. In 2023, the average purchasing power per capita in Europe stood at €17,688. This shows a triple increase from 2021. It is projected that by 2034, the consumer class in the European Union will reach a staggering population of approximately XX billion individuals. This translates to an extra XX billion individuals who now have increased purchasing power.

In addition, dinnerware intended for the European market must comply with the regulations set forth by European Food Contact Materials laws. The Framework Regulation (EC) No 1935/2004 of the European Union sets out comprehensive safety regulations for all food contact products. Examples of this include kitchenware, packing, and machinery.

Company Landscape

The participants in the kitchen tableware sector are strategically concentrating on innovation, sustainability, and digital engagement to maintain their position in the cutthroat market. Companies are making significant investments in research and development to bring forth innovative designs and materials that cater to the changing preferences of consumers, both in terms of aesthetics and functionality.

In addition, there is a significant trend towards the growth of sustainable product lines to meet the increasing demand for environmentally friendly options. By adopting digital marketing and e-commerce strategies, companies are expanding their online presence to connect with a larger audience and take advantage of the increasing popularity of online shopping. These companies strive to stay relevant in the market and meet the ever-changing demands of consumers by aligning with their values, prioritizing innovation, and embracing sustainability.

Some of the prominent developments by the important companies in this domain are

• In July 2023, Libbey underwent a rebranding effort to solidify its standing as a leader in the tabletop industry. Recognizing Libbey's commitment to enhancing consumers' buying experiences, the company has consolidated its entire brand portfolio for the foodservice sales channel. This includes the Libbey® brand and their new high-end dinnerware brand, RESERVE by Libbey®. RESERVE by Libbey® showcases intricate details, unique finishes, and meticulous design across the tabletop.
• In November 2023, Samsung unveiled "Core Tech" at the annual IFA event, showcasing the company's commitment to pushing the limits of innovation in the realm of home appliances.
• In August 2023, BSH Hausgeräte GmbH, known for its Bosch and Siemens brands, provides innovative and eco-friendly solutions for today's households.

Company Profile

Founded in 1984, Haier Group has become a global leader in providing solutions for enhancing everyday life. With a strong emphasis on user experience, Haier has earned a spot on the prestigious list of BrandZ™ Top 100 Most Valuable Global Brands for two years in a row. It is recognized as the world's first and only IoT ecosystem brand. Haier has consistently been ranked as the top global major appliances brand by Euromonitor International for an impressive 12 years in a row. Haier Smart Home, a subsidiary of the company, has been included in Fortune's prestigious Global 500 list. Haier Group currently possesses three listed companies and boasts an impressive portfolio of seven global brands, including Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA, and Candy. It has nurtured 5 unicorn companies and 41 gazelle companies, achieving great success. In addition, Haier has built a wide range of innovation ecosystems, industrial parks, manufacturing centers, and sales networks worldwide. It has expanded its presence to 160 countries and regions, reaching over 1 billion families. (Information as of January 2021)

Haier Group is dedicated to collaborating with top-tier partners in order to consistently develop high-quality brands and create a wide-ranging ecosystem. Their goal is to establish IoT ecosystems in various sectors such as clothing, food, accommodation, travel, health, elderly care, biomedicine, and education. By doing so, they aim to provide customized smart living experiences for users worldwide.

Conclusion:

The kitchenware market is driven by factors such as increasing consumer purchasing power, growing demand for modern and innovative kitchen equipment, and a rising focus on quality in the hospitality sector. Additional factors impacting the sector encompass intelligent appliances and affordable, eco-friendly machinery.

The rising awareness about health and hygiene, along with the growing number of restaurants and food joints seeking efficient kitchenware, are fueling the demand for smart kitchen appliances. Additionally, the expanding working population is also contributing to this trend. Due to recent trends, the kitchenware market is experiencing significant growth.

The increasing demand for everyday serving ware in both commercial and residential sectors is a result of the growing preference for household usage and the improvement in living standards. In addition, the growing popularity of dining out has increased interest in different cooking tools and methods, leading to a wider acceptance of various tabletop kitchen products. The demand for the product is also being driven by higher spending on home improvement projects or renovations, as well as improvements in the hospitality and food service sectors to enhance customer service and dining experiences. There has been a shift in consumer purchasing habits, with a rise in popularity of trendy homewares.

Additionally, lower and middle income groups now have increased purchasing power, and the number of organized retail chains has seen significant growth. These factors are crucial for driving the growth of the kitchen tableware market in the forecast period.

• The Asia Pacific region is becoming a significant market for kitchenware due to the growth of its food industry. The growing appetite for food, along with a growing population and the presence of popular food retailers in the area, has led to a higher demand for kitchenware in the commercial sector. This demand is further fueled by improving living standards, rapid urbanization, and rising disposable income.
• The manufacturer is facing challenges in maintaining product quality, both in terms of durability and aesthetics. This is concerning, especially considering the intense competition in the global tableware market. Furthermore, the presence of tableware and cookware made from alternative materials like ceramic and plastic presents a significant hurdle for this industry.

Commercial Adoption is Expected to Grow Significantly

• In June 2023, Great Jones, a rapidly growing leader in premium cooking products, was acquired by Meyer Corporation, a global cookware powerhouse. The partnership seeks to combine Meyer's cutting-edge and top-notch product and operational knowledge with Great Jones's dedication to providing tools and support for home cooks.

In September 2022, Caraway, the renowned home and lifestyle brand known for its non-toxic and stylish kitchenware and home goods, revealed that it has secured a significant investment of USD 35 million, with McCarthy Capital leading the way. McCarthy Capital boasts a robust portfolio of investments exceeding USD 3 billion, with a keen focus on nurturing businesses led by exceptional management teams


Scope of the report:

• By Product Type:
• Dinnerware
• White Goods
• Flatware
• Drinkware
• Others

• By Application:
• Residential
• Commercial

• By Distribution Channel:
• Supermarket/Hypermarket
• Independent Stores
• Online
• Others

By Key Player

• Haier
• Hendi
• Libbey, Inc.
• Samsung
• Zalto
• BSH Hausgeräte GmbH
• The Vollrath Company
• MatferBourgeat International
• The Oneida Group
• Koninklijke Philips N.V
• Arc International
• Other Major Players