Market Overview

In 2022, the brown sugar market was worth USD 17.10 billion. With a compound annual growth rate (CAGR) of 3.80% from 2022 to 2030, it is projected to be worth USD 23.04 billion by 2030.


In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Contrive Datum Insights team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis and consumer behavior.

People want to eat better, so the market for natural brown sugar is growing around the world. People in India and China are eating sweets and drinks that have less sugar and other healthy ingredients. Because of this, more people in these places now want raw brown sugar. Brown sugar made from sugar cane is also called "unrefined cane sugar." It hasn't been handled with chemicals, so it still has all the vitamins that sugarcane juice has. How the sugar was taken off the plant affects how it looks, tastes, is put together, and how much water it has. 60 mg of potassium, 18 mg of calcium, and 15 mg of magnesium are all in brown sugar. (20mg).

People are buying more brown sugar because it is becoming more popular in the food and drink business. So, over the next few years, it's likely to keep going up. Brown sugar is usually made from white sugar crystals that have been changed enough so that the amount of sugar crystals to molasses can be controlled and the price can be dropped. 

Market Dynamics

Key Trends: Increasing Demand for Bakery Products

Changes in the brown sugar market and the growing demand for baked goods should give the brown sugar market a big boost. The growing demand for Western baked goods in developing economies should also help the brown sugar market. This is because more people buy baked goods in towns than in villages. Brown sugar will probably be used to make most bread in the future, which will help the bread business grow. 

Because of how the food and drink business works economically, bakery items are in high demand all over the world. Because the local bakery goods business is growing, this market is expected to grow a lot in the next few years. This is because more bakery goods are being bought in cities in developing areas like Asia-Pacific and Latin America. 

Asia-Pacific Dominating the Global Market

Asia-Pacific Asia-Pacific is brown sugar's biggest market, and this is expected to stay the case for the next few years. The next largest market is North America. Most brown sugar in the world comes from countries with tropical temperatures, such as China, Thailand, Vietnam, India, South Korea, Bolivia, Brazil, and Indonesia. Indonesia makes brown sugar, and the country has a lot of promise as an exporter of brown sugar. 

Things in Indonesia are often made better, tastier, and more colorful by adding brown sugar. In addition to sugar cane, this is another way for Indonesia to get the sugar it needs. Demerara sugar is also made in Mexico and India, which shows how well-liked it is getting. 

Over the next five years, more brown sugar is likely to be bought in Asia Pacific, which has the most customers and brings in a lot of money for the food and drink business. 

Drivers: Often used in the food and drink business

Recent growth in the food and drink business in cities has been a key reason in the growth of the brown sugar market around the world. In cities, where sweet drinks are becoming more popular, more and more people need drinks. This is a big part of the brown sugar market and is expected to stay that way for a long time. Because brown sugar has molasses and isn't usually used as table sugar because it's brown, and because more people are having energy drinks and drinks with a fruit base or taste, this trend is likely to keep going.

People also want the market to grow because the bread business is doing well and people's purchasing power is going up. In the bakery business, brown sugar is better than white sugar because it holds more water and has more molasses. Regular sugar goes better with raw molasses, so brown sugar will probably be more popular in the next few years.

Restraints/Challenges: Lesser Consumption of Sugar

People are eating less sugar, but the market for brown sugar isn't expected to grow as quickly because more people want sugar-free products and worry about health problems like obesity, diabetes, and heart disease. Also, both adults and children shouldn't get more than 10% of their calories from sugar, according to the WHO. This means that even fewer people want brown sugar around the world.

Adverse Impact of Excessive Consumption

Brown sugar is safe and well accepted but also has an adverse effect. by most healthy people when it is eaten in moderation. But if you use it too much, you could get diabetes, gain weight, or have yeast problems. This is expected to hurt the brown sugar market in the next few years.

This brown sugar market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyzes opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To learn more about the brown sugar market, you can get an Analyst Brief from Contrive Datum Insights. Our team will help you make a decision about the market that will help it grow.

Opportunities: Consumer Awareness Regarding its Benefits

People should understand how it can help them. People are learning more and more about brown sugar's benefits, which should lead to good business opportunities and speed up the market's growth rate in the future. Brown sugar makes the blood move better and makes the platelets grow. Brown sugar is different from white sugar because it has been mixed with iron, calcium, magnesium, and potassium. Brown sugar is added to many ready-to-eat foods and drinks, soups, and marinades to make them sweeter.

Burgeoning Market Strategies by Market Players

Also, people in the market have been coming up with new ideas that will help them grow in many ways. Companies are working harder and harder to make strategic partnerships with other global companies so that their things can be sold all over the world. Businesses are always coming up with new products and making more of them to meet the rising demand for things that can be used in more than one way.

Major Market Segments Covered 

On the basis of  Type

Light Brown Sugar

In the Global Natural Brown Sugar Market, Light Brown Sugar is one of the most popular kinds. It can be used to give baked goods a rich, sweet taste and color without changing how they taste or feel. Light brown sugar has a darker color and a stronger taste than white sugar.

Dark Brown Sugar

Dark brown sugar is most often used to make baked items like cookies, muffins, cakes, pies, etc. Dark brown sugars are also known for having a lot of molasses in them, which makes them a great way to give sweets like crème brûlée or puddings a caramel or butterscotch flavor. After processing, there is still more than 50% molasses in the darkest, richest types. Because it includes unrefined molasses, it has about 45% more moisture than white granulated sugar. To keep it from getting hard, dark brown sugar should be packed tightly into jars or other containers.

On the basis of  Application

Bakery 

Bakery is one of the most common ways that natural brown sugar is used in the Global Natural Brown Sugar Market. It can be used to make baked goods taste and feel better and change their color without changing their taste for sweetness. During the forecast period, this application segment is projected to have a bigger share of the market because there is a growing need for healthy food ingredients that are low in sugar but high in nutrients.

Beverages

People are becoming more concerned about their health, which has led them to choose healthy foods like low-sugar drinks and dairy products. This has increased the use of natural brown sugars in beverages. When this kind of sugar is used in tea or coffee, it can give a person more energy because it has potassium (60mg), calcium (18mg), and magnesium. (20mg).

Confectionery

The usage of natural brown sugars in confectioneries such as cookies, cakes, doughnuts, etc., offers an amazing caramelized flavor that makes them more tasty than other sweeteners like white granulated sugar or artificial sweeteners do because they have lower moisture content compared with dark brown sugars (about 45%).

Ice Cream and Dairy

The Natural Brown Sugar Market is being driven by the rising demand for natural sugar in candy and ice cream. People who care about their health and want to avoid highly processed foods are making more ice cream with these ingredients.

Regional insights

Geographically, the Natural Brown Sugar market has been analyzed in various regions such as North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA).

During the time period covered by the forecast, North America is projected to have the largest market share, both in terms of value and quantity. This is because businesses that make things like baked goods, candy, drinks, ice cream, and cheese are doing better. Also, people who care about their health are staying away from processed foods and using more brown sugar that isn't processed.

Over the next few years, the market for natural brown sugar in Latin America is going to grow quickly. More and more people are learning that using natural brown sugar in baked goods, sweets, and drinks is good for your health. The main reason for this growth is this.

There are many companies in Europe that make and sell pure brown sugar, so the market for it is growing quickly. A major factor driving demand growth is the growing number of health conscious consumers looking to replace highly processed ingredients with healthier ingredients such as natural brown sugar that offer multiple benefits such as high nutrient content (potassium, calcium magnesium) and low calorie/carbohydrate content. Compared to other sugar replacements, the number of meals, etc.

During the time frame of the forecast, the market for natural brown sugar is projected to grow quickly in Asia and the Pacific. This is because more people are putting it in baked goods, candies, drinks, and ice cream. In the production and supply chain of the things that drive this market, there are a lot of big local players.

In the Middle East and Africa, the market for natural brown sugar is projected to grow quickly over the next few years. This is because more and more people are finding out how good natural brown sugar is in baked goods, sweets, and drinks.

Scope Of Report

Key vendors

• Sudzucker
• Tate & Lyle
• Imperial Sugar
• Nordic Sugar A/S
• C&H Sugar
• American Crystal Sugar
• Cargill
• Domino Sugar
• Taikoo
• Wholesome Sweeteners
• Ganzhiyuan
• Lotus Health Group
• Guangzhou, Huatang and others.

• Sudzucker

Sudzucker has the widest range of standard and custom sugar specialty solutions made from natural ingredients for the processing business in Europe. Besides high-quality industry sugar products (EU2, EU1, crystalline and liquid sugars) this encompasses a wide array of sugar specialties: e.g. regionally, in Germany grown and sourced organic beet sugar, a wide range of customizable fondant specialties or high-quality sucrose-based excipients for the pharma industry. All of the sugar products they make in their plants come from sugar beets grown in Europe.

• Tate & Lyle

Tate & Lyle's mission, which is to "Transform Lives Through the Science of Food," is the driving force behind everything they do. Tate & Lyle  think they can grow their business and make a good difference in the world by making food and drinks healthier and tastier, by improving how they work all the time, by promoting a safe working environment, and by making a difference in our local communities. 

• Imperial Sugar

Imperial Sugar Company (ISC) has been a known name in family kitchens all over the southeast since it was founded in 1843 in what would become Sugar Land, Texas. Imperial Sugar has been a reliable source of quality and success for many generations. ISC is one of the biggest companies in the U.S. that refines and sells refined sugar. It supplies food manufacturers, grocery stores, and food service distributors with high-quality goods.

• Nordic Sugar A/S

Nordic Sugar is the largest sugar seller in North Europe. It is a part of the Nordzucker Group, which is based in Germany. Nordic Sugar has been making sugar for the market in Northern Europe for more than a century. They are the market winners in the Nordic and Baltic countries because their products are of high quality. They come up with new ideas for them, and They deliver them quickly. Their products are used in every part of the food business, and many Nordic Sugar custom solutions are made in close cooperation with their customers. People profit from the range of specialty products they sell under the Dansukker brand. 

• C&H Sugar

C&H Sugar has been a favorite in American homes' pantries since 1906. It is the most popular brand of sugar on the West Coast. The name of the brand, "C&H," comes from the states of California and Hawaii, where the sugar cane was first grown, gathered, and processed. In the 1950s and 1960s, the catchy song for the C&H® brand was a big part of pop culture. The pink packaging is still a well-known sign in homes for high-quality pure cane sugar.

• American Crystal Sugar

The American Crystal Sugar Company is a group of farmers who work together to make sugar and other agricultural goods. American Crystal is owned by 2,750 shareholders/growers who grow about one-third of the country's sugar beets in the Red River Valley of Minnesota and North Dakota. As the biggest maker of beet sugar in the U.S., the company makes and sells about 15 percent of the best sugar in the country. In Crookston, East Grand Forks, and Moorhead, Minnesota, and in Drayton and Hillsboro, North Dakota, American Crystal runs sugar mills. In Moorhead, the company also has its technical services center and business headquarters.

Industry Development

In 2021, Singapore-based food tech firm Nutrition Innovation announced that it was bringing its sugar reduction technology Nucane Life to Malaysia in partnership with local sugar giant CSR and offering local food manufacturers a clean label option for reformulation with added functional properties based on common cane sugar.

In 2021, S Sugar and Louis Dreyfus Company stated that they had reached a deal for S Sugar to buy the business and assets of Imperial Sugar Company, a port refiner with operations in Georgia and Kentucky. Prices and supply will both go up because of this change.

In 2019, Nordzucker and MSL made a deal for Nordzucker to buy 70% of MSL's cash. Before the deal could go through, Mossman's sugar mill, which was losing money, had to be sold, and MSL owners had to agree to it.

In  2022, Flour Mills of Nigeria Plc (FMN) sold the first brown sugar that was made in Nigeria from start to end. More people will want to buy Nigerian goods if high-quality brown sugar is mixed with vitamin A and other healthy things.

Market Segmentation

The Natural Brown Sugar Market research report is categorized based on type, applications and region.

On the basis of  Type

• Light Brown Sugar
• Dark Brown Sugar

On the basis of  Application

• Bakery
• Beverages
• Confectionery
• Ice Cream and Dairy

Global Natural Brown Sugar Market Regional insights

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • France
  • Italy
  • Spain
  • UK
  • Nordic Countries
    • Denmark
    • Finland
    • Iceland
    • Sweden
    • Norway
  • Benelux Union
    • Belgium
    • The Netherlands
    • Luxembourg
  • Rest of Europe
• Asia-Pacific
  • Japan
  • China
  • India
  • Australia
  • South Korea
  • Southeast Asia
    • Indonesia
    • Thailand
    • Malaysia
    • Singapore
    • Rest of Southeast Asia
  • Rest of Asia-Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

Conclusion

The Contrive datum Insights market research report includes a lot of information about new trends, market drivers, growth opportunities, and market restraints that can change how the industry's market works. It gives an in-depth look at each market segment, including goods, applications, and a look at the competition. Brown sugar from nature The market research study gives a close look at the top competitors, including a strategic analysis, a look at micro and macro market trends and scenarios, an analysis of pricing, and an overall look at how the market will be in the future. It is a professional and detailed report that focuses on main and secondary drivers, market share, leading segments, and geographical analysis. The report also looks at key players, important partnerships, mergers and acquisitions, as well as trends in innovation and business policies.