The global Smart AI Toys market was valued at USD 12.143 billion in 2022, is projected to grow at a CAGR of 14.7% during the forecast period 2022 to 2030.

Smart AI Toys Market Overview:

The rapid adoption of the Internet of Things has spurred the growth of smart, connected devices for a variety of applications. Smart AI toys use multiple technologies such as IoT, artificial intelligence, smart devices, etc. to enhance children's learning experience and fun. The toy provides children with a personalized play experience through embedded software that provides voice and image recognition, app integration, RFID functionality and web browsing. For example, CogniToys' Dino uses Wi-Fi to stay connected and uses IBM Watson's natural language processing technology to tailor its responses based on the child's age group and skill level.

Adoption of STEM (science, technology, engineering, and math) toys to enhance children's abilities is one of the key factors driving the demand for smart AI toys market. Smart AI toys enhance professional skills such as coding and engineering through smart interaction and behavioral learning. Parents always prefer products that can help their children's intellectual development, which will further increase the adoption of smart AI toys. Companies like SmartGurlz toys teach girls how to code. There are many elements, such as direct and two-way communication that helps personalize the toy, real-time tracking of children's activities, and the ability to store personal data such as the child's name, photos and voice recordings. Key factors driving the growth of Smart AI toys. Companies like Fisher-Price offer smart AI toys bears that can be controlled with the smart AI toys app on your smartphone. These innovations are expected to drive the market over the forecast period. The emergence of 5G technology is expected to boost the adoption of smart devices and toys during the forecast period. According to the Ericsson Mobility Report, the number of 5G smartphone subscriptions is expected to reach 2.451 billion by 2025, up from 580 million at the end of 2021.

Smart AI Toys market size estimates and forecasts are provided in terms of sales volume (K units) and revenue (million USD), with historical and forecast data for the period 2017 to 2030, with 2022 being considered as the base year. This report segments the global Smart AI Toys market in detail. Regional market sizes related to products by type, by application, and by player are also delivered. In estimating the size of the market, we took into account the impact of COVID-19 and other global crisis.

Industry News

• November 2017- Partnership between Hasbro Inc. and Mattel, Inc. for providing Barbie robotics engineering facilities. This robot is enabled with AI technology which has six free coding lessons for kids to help them to grow intellectually.
• March 2017- Peguino Ltd. merged with Arduino TM Group, to provide toy bricks embedded with Arduino and Raspberry Pi programs with a compatible IoT software. This toy brick is installed with infrared data transfer and comprises of microphones, OLED displays, and humidity sensors.

The Smart AI Toys market research report is categorized based on type, applications and region.

Market Key Players:
Dream International Ltd., Integrity Toys, Inc., JAKKS Pacific Inc., Kids II, Inc., K’NEX Brands, Inc., Konami Corporation, LeapFrog Enterprises, Inc., Mattel, Inc., Fisher-Price, Inc., Playmates Toys, Inc., Sanrio Company Ltd., TOMY Company Ltd., and others.

By Type:

• Smartphone Connected
• Tablet-Connected

By Application:

• Online Stores
• Specialty Stores
• Convenience Stores

By Age:

• 0-3 years
• 3-8 years
• 8-12 years

By Region:

Geographically, the global Smart AI Toys market has been analysed in various regions such as North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA).
North America is likely to dominate the market with a 32.7% share. Its market share is increasing due to significant sales of smart/AI toys coming in from this region. In addition, the market for smart AI toys is expected to further expand as current software needs to be upgraded and AI security parameters applied.
This is supported by the stringent safety and improvement standards implemented by North American national governments for smart toys. In North America, the US market is expected to grow rapidly over the next few years, followed by Canada.
Due to a higher demand for smart/AI toys during the forecast period, the Europe region is anticipated to maintain its position in the global market after North America, capturing a share of 20.5% in 2022.

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
  • Denmark
  • Finland
  • Iceland
  • Sweden
  • Norway
  • Belgium
  • The Netherlands
  • Luxembourg
• Germany
• France
• Italy
• Spain
• UK
• Nordic Countries
• Benelux Union
• Rest of Europe
• Asia-Pacific
  • Indonesia
  • Thailand
  • Malaysia
  • Singapore
  • Rest of Southeast Asia
• Japan
• China
• India
• Australia
• South Korea
• Southeast Asia
• Rest of Asia-Pacific
• The Middle East & Africa
• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest of the Middle East & Africa
• Latin America
• Brazil
• Argentina
• Rest of Latin America

Smart AI Toys Market report scope

Report Attributes	Details
Growth Rate	CAGR of 14.7% from 2022 to 2030.
By Type	Smartphone Connected, Tablet-Connected
By Application	Online Stores, Specialty Stores, Convenience Stores
By Companies	Dream International Ltd., Integrity Toys, Inc., JAKKS Pacific Inc., Kids II, Inc., K’NEX Brands, Inc., Konami Corporation, LeapFrog Enterprises, Inc., Mattel, Inc., Fisher-Price, Inc., Playmates Toys, Inc., Sanrio Company Ltd., TOMY Company Ltd.
Regions and Countries Covered	North America: (US, Canada, Mexico, Rest of North America) Europe(Germany, France, Italy, Spain, UK, Nordic Countries, Benelux Union, Rest of Europe) Asia-Pacific (Japan, China, India, Australia, South Korea, Southeast Asia, Rest of Asia-Pacific) The Middle East & Africa(Saudi Arabia, UAE, Egypt, South Africa, Rest of the Middle East & Africa) Latin America(Brazil, Argentina, Rest of Latin America) Rest Of the World
Base Year	2022
Historical Year	2017 to 2022
Forecast Year	2023 to 2030

Key Takeaways from this Smart AI Toys Report

• Estimate Smart AI Toys market potential through analysing growth rates (CAGR %), Volume (Units) and Value ($M) data given at country level - for product types, applications and by different industry verticals.
• Understand the supply chain in depth on the value growth at each step, in order to optimize value and bring effectiveness in your processes.
• Know the different dynamics affecting the market - challenges, key driving factors and opportunities.
• Get a quick viewpoint on the Smart AI Toys market entropy - M&A's, deals, partnerships, product launches of all key companies for the historical 5 years.
• Estimate the supply-demand gaps, import-export data and regulatory landscape for more than top 20 countries worldwide for the market.
• Get complete insights on your competitor performance - market shares, strategies, financial benchmarking, product benchmarking, SWOT and more.
• Study the sales and distribution channels over key geographies to improve top-line revenues.

Frequently Asked Questions

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